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Expert B2B SaaS Writers Crafting Content That Drives Growth
With a track record of success for clients like VEED, Riverside, UXCam, and Flick, we understand the nuances of creating compelling B2B SaaS content
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Some SEO Wins We're Proud Of
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Elevate Your SaaS Content Strategy
Your product solves real problems. Your content should, too. Embarque delivers sharp, SEO-optimized content crafted specifically for SaaS companies. Our writers are trained in product-led storytelling and deeply understand how to highlight your software’s value while driving organic growth.
Get a content plan that fits your goals and budget.
We create long-form blog content that ranks and resonates. Each article is built on in-depth research, strong SEO foundations, and a deep understanding of your product and audience. Our B2B SaaS writers craft content that addresses real customer pain points, highlights key features, and builds topical authority, turning your blog into a reliable source of inbound traffic and qualified leads.
Our landing pages are designed to turn visitors into users. With a focus on clarity, structure, and intent-driven copy, we create pages that guide readers toward action. From feature highlights to compelling CTAs, every element is optimized for engagement, relevance, and SEO. We position your SaaS product as the solution your audience has been searching for.
We write content that puts your product at the centre of the story. From tutorials and comparisons to use cases and walkthroughs, we show readers exactly how your SaaS solution solves their problems. This approach builds trust, improves feature adoption, and helps prospects connect your product to their specific needs, all while driving organic growth.
We craft persuasive case studies that prove your value with real results. By highlighting specific challenges, solutions, and outcomes, our case studies build credibility and show your SaaS in action. Each one is structured to speak to future customers, showcase ROI, and serve as a powerful asset for sales, onboarding, and marketing.
We don’t just write, we guide your content toward results. Our team develops content strategies backed by keyword research, competitive analysis, and technical SEO insights. You get a clear roadmap for what to publish, how to rank, and how to grow. We help you focus on the right topics to attract and convert your ideal customers.
Here's What They're Saying Regarding Our Services...
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
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"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
How We Stack Against
Other Options
How Our SEO Services Work
After placing an order for our SEO services, you’ll have a questionnaire to complete around your situation and needs.
We'll then provide an action plan you'll have to approve.
You'll get a monthly report detailing the tasks we've done and why we've done them.
Case Studies
Browse Through Our 0 SEO Case Studies
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Choose Your SEO Success Plan
Fully customizable SEO services designed to boost your online presence. Our plans can be easily swapped to fit your specific needs.
Ideal for growing teams seeking managed SEO with content creation and linkbuilding.
Perfect for individuals or small businesses taking their first SEO steps.
Perfect for larger teams needing high-scale SEO support with custom strategy.
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Perfect for indiviuals or teams taking their first SEO step.
All the tools and services, side by side.
We have a credit-based pricing model. These are examples of different combinations of services for each plan based on the total credits.
We have a credit-based pricing model. These are examples of different combinations of services for each plan based on the total credits.
Frequently Asked Questions
Do you have a money-back guarantee?
We care about real business growth, not just numbers on a screen. Our SEO brings in visitors who actually turn into customers. Everything is backed by data and strategy, so you know it’s working. Plus, we don’t lock you into long-term contracts, which leads nicely to the next question
Do I need a long-term contract to work with Embarque?
No. We don’t lock you into anything. You pay monthly and cancel anytime if it’s not working for you (but we’re confident it will).
Can you help with local SEO or GEO SEO?
Yes. Whether you need to rank locally on Google or show up in AI-powered search engines like ChatGPT and Perplexity, we make sure your business is easy to find wherever people are searching
How much do Embarque’s SEO services cost?
Our pricing depends on what you need. Check out our pricing section for all the details.
How do I get started with Embarque?
First, pick a plan from our pricing section, and we’ll get you onboarded smoothly. Or, if you’d rather chat first, book a 30-minute discovery call. One of our SEO experts will go over your goals and find the best plan for your business.
What types of businesses do you work with?
We work with fast-growing companies, SaaS brands, and businesses that need more leads from SEO. If you want real growth and not just vanity metrics, we’re a good fit.
Do you offer one-time SEO audits or strategy sessions?
Yes! If you’re not ready for a full-service SEO plan, we can audit your site or build a custom strategy to help you figure out the best next steps.
What results can I expect from working with Embarque?
You’ll get more traffic, better rankings, and high-quality leads that actually convert. SEO takes time, but most of our clients see real progress within 3-6 months (sometimes even sooner), with growth compounding over time.
Do you provide reports on SEO performance?
Yes! Depending on the plan you go for, you’ll get monthly or bi-monthly reports with clear insights on traffic, rankings, conversions, and ROI.
What does a B2B SaaS writer do differently than a general content writer?
A B2B SaaS writer specializes in creating content tailored for software companies selling to business customers. Unlike general content writers, they understand complex SaaS products, buyer personas, sales funnels, and the unique challenges of technical messaging.
They can break down abstract product features into clear benefits and create content that educates, converts, and builds trust in a competitive B2B environment.
How does Embarque ensure content ranks well in search engines?
Ranking content involves more than just inserting keywords. At Embarque, we start with thorough keyword research and competitive analysis. Our writers incorporate on-page SEO best practices, including internal linking, keyword placement, heading structure, and content formatting.
We also align each piece with search intent, ensuring it delivers real value. Paired with your site’s technical SEO foundation, our content is designed to climb the SERPs.
Do your writers have experience with technical or niche SaaS products?
Yes. Our team has worked with a wide range of SaaS companies, including platforms in video editing, analytics, AI, marketing automation, and more. We’re adept at understanding complex products and translating technical details into benefits that make sense to your target audience—decision-makers, developers, marketers, or product teams.
Can you match our company’s voice and style guidelines?
Absolutely. We treat your brand voice as a core part of the content strategy. During onboarding, we study your existing content, style guides, and tone preferences. Our writers adapt their tone, be it conversational, authoritative, technical, or educational, to match your brand and maintain consistency across all content types.
What’s your process for writing B2B SaaS content?
Our process is structured and collaborative. It begins with onboarding and a discovery call to understand your goals, target audience, and product. We then conduct keyword research and propose content ideas aligned with your strategy. Once approved, we draft, edit, and optimize the content, ensuring it meets both your brand standards and SEO goals. Feedback loops are built in to refine and finalize each piece.
How do you handle subject matter expertise if we’re in a very specific niche?
We start by immersing ourselves in your product, market, and audience. If your niche is highly technical, we may interview your internal experts or use your existing resources to deepen our understanding. We also perform competitor research and study relevant documentation to ensure accuracy and relevance. Our job is to write as if we’re part of your team.