Online Marketing ROI Calculator

Start by entering your average customer lifetime value, then add your marketing channels one by one. For each channel, input the budget spent and number of conversions generated. The calculator will automatically display your total investment, total revenue, overall ROI percentage, and identify your best performing channel.

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The calculator allows you to add multiple marketing channels to analyze. You can:

• Name each channel (e.g., "Facebook Ads," "Google PPC," "Email Marketing")
• Enter the budget spent on that specific channel
• Input the number of customer conversions the channel generated
• Add new channels using the "Add Marketing Channel" button
• Remove channels you no longer want to track with the "Remove" button

The ROI is calculated using this formula: (Total Revenue - Total Investment) ÷ Total Investment × 100%. For example, if you invested $5,000 and generated $25,000 in revenue, your ROI would be 400%. The calculator applies this formula both to individual channels and to your overall marketing efforts.

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Customer Lifetime Value (CLV) represents the total revenue you expect from a single customer throughout your business relationship. This metric is crucial because it helps you understand the long-term value of acquiring a customer, not just the immediate purchase. The calculator multiplies your CLV by the number of conversions to determine total revenue.

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