How Space Crew Generated 160K+ Clicks in 3 Years as a Niche Job Board

Space Crew (formerly Stellar Jobs) partnered with us in 2022 for a 6-month content and link building campaign. The blog posts we created have generated 160K+ clicks so far and continue to drive traffic years later.

What We'll Cover

• Competing against job board giants as a niche player
• Our targeted content and link building approach
• Key results and ongoing ROI

The Challenge - David vs. Goliath(s)

It's tough for niche job boards to compete with sites like Indeed, LinkedIn, and Glassdoor. These industry giants have built up massive websites with millions of pages that allow them to rank well for almost any job search imaginable.

It’s a classic David versus Goliath scenario… except there are ~10-15 Goliaths.

Space Crew specializes exclusively in space industry jobs. They couldn't compete with the giants on content volume or backlink profiles. The big sites could rank for almost any job-related term without even creating specialized content.

Space Crew knew they needed a strategy that would:

• Turn their niche focus into a competitive advantage
• Help them stand out in space industry search results
• Build lasting authority without massive content volume

The Solution - Building Topical Authority in a Specialized Niche

We didn't try to match major job boards on volume. 

Instead, we used Space Crew’s incredibly narrow focus as an advantage. The major job sites excelled at breadth but fell short on depth. They had to keep their content generic to serve everyone from warehouse workers to aerospace engineers. This left room for specialists like Space Crew to shine.

We:

1. Identified High-Value Content Opportunities

We started by analyzing search patterns in the space industry job market. We focused on the most valuable search queries for jobs at NASA, SpaceX, and Blue Origin, and noticed that there were tons of sub-queries people were searching for within the overarching topics—like:

• “How much does [JOB TITLE] pay?”
• “What is [COMPANY]’s interview process like?”
• “[COMPANY] interview questions”

…etc.

These niche topics were opportunities for Space Crew to build topical authority and generate high quality traffic directly.

2. Created In-Depth Specialized Content

We published a series of highly targeted and detailed-oriented blog posts over 6 months. Each piece answered specific questions that jobseekers couldn't find answers to elsewhere. Here's what made our content stand out:

• Complete salary guides for engineering roles at major space companies
• Detailed breakdowns of company-specific interview processes
• In-depth company culture and employee experience profiles
• Industry-specific career resources and hiring guides
• Comprehensive lists of active hiring companies by role

All of this content was interlinked with BOFU pages to drive authority and traffic to more important pages.

3. Built Strategic Backlinks

To build our backlink profile, we spread our efforts across several channels. Some of our best results came from guest posts about career trends on industry blogs. 

We also reached out to space industry publications for feature opportunities and steadily built connections with websites in the field. This broader approach helped Space Crew emerge as a trusted voice for space industry careers.

The Results - 160K+ Clicks and Counting

The numbers tell the story. Here's what we achieved with a focused strategy:

• Our 18 blog posts brought in more than 160,000 clicks since they went live
• Content from 2022 is still driving thousands of clicks in 2025

• Space Crew's Domain Rating grew from nearly zero to 27 by October 2022

• The site now outranks major job platforms for many space industry-specific searches

• Space Crew has become a trusted name in space industry career information

Most importantly, this traffic has directly translated to increased job listings and applications, creating a virtuous cycle: more quality content → more job seekers → more employers posting jobs → more revenue.

Persistent Content: The Gift That Keeps on Giving

Space Crew's experience proves niche job boards don't need to match the content volume of industry giants. Three years after our initial engagement, those blog posts continue to drive traffic, applications, and revenue—showing the compounding returns of strategic content investment.

The key insight for niche job boards? Don't try to be everything to everyone. Build deep expertise in your specific industry that generalist platforms can't match, and you'll create a sustainable competitive advantage against even the biggest competitors.

Ready to build lasting content assets for your niche job board?

We help specialized platforms outperform industry giants through strategic content and link building. Contact us today to discuss how we can help you build a content foundation that delivers traffic and conversions for years to come.

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