We help you earn citations, traffic, and authority through Google’s new AI-driven conversational research engine.
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Google AI Mode is killing the ten blue links. It’s a harsh reality we hae to live with. Millions of users now ask conversational questions on AI mode and get complete answers without ever clicking through to your site.
If your brand isn't cited inside those AI-generated answers, you're invisible. While your competitors scramble to understand what's happening, we're already getting clients featured in AI Mode responses.
This isn't the future of search. It's happening right now, and brands optimizing today establish authority that latecomers can't easily disrupt.

Users don't scroll past AI-generated answers anymore. They trust what Google's AI tells them and move on. If you're not cited in that response, you literally don't exist in their consideration.
Google AI Mode updates continuously, not in monthly algorithm rollouts. Optimizations you make today influence citations within weeks.
Even when users don't click, AI Mode citations build awareness and credibility. When they finally search your brand directly, you've already established trust through repeated AI recommendations.
Google AI Mode uses Gemini to generate conversational responses that synthesize insights from multiple trusted sources.
To appear in these answers, your content must be authoritative, well-structured, and contextually rich.
We engineer your content for the query fan-out process that drives AI Mode.
That means semantic markup that helps AI understand your expertise, entity linking that connects your brand to relevant knowledge graphs, structured formatting with clear sections AI can extract and cite, and E-E-A-T signals proving you're an expert worth referencing.
We don't just optimize for keywords. We optimize for how Gemini evaluates trustworthiness, relevance, and citation-worthiness when generating answers users actually trust.

We create citation-ready content designed for AI extraction with clear facts, structured sections, and authoritative depth that Gemini prioritizes when selecting sources.
Schema markup, entity optimization, semantic structuring, and E-E-A-T signals that help Google's AI understand your expertise and trust your content enough to cite it.
Strategic backlinks from high-trust domains, credibility signals, and expertise markers that strengthen your position as a reliable source Gemini should reference.
We begin by understanding your product, audience, and growth goals to align Google AI Mode SEO with measurable business outcomes.
We analyze your site’s authority, structure, and content through Google AI Mode’s Gemini-powered lens to reveal optimization opportunities.
We create and implement a scalable SEO system optimized for AI Mode’s deep reasoning and conversational discovery.
AI Mode visibility compounds with iteration. We continually refine, track, and expand your brand’s AI search performance.
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
You understand Google AI Mode isn't experimental, it's replacing traditional search results, and you want first-mover advantage before every competitor figures out what's happening.

Walk away with a clear roadmap to rank higher, convert faster, and grow sustainably.
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Google AI Mode SEO focuses on optimizing content so it appears within AI-generated answers in Google’s conversational search results. Instead of ranking on traditional SERPs, your brand earns visibility inside Google’s synthesized summaries, where users now get answers directly.
Google AI Mode uses Gemini to generate conversational responses that cite or summarize multiple trusted sources, not just display links. While traditional SEO targets keywords and ranking signals, AI Mode SEO prioritizes structured, expert content that can be extracted, cited, or summarized within these AI responses.
Because it’s early. Google AI Mode is in rapid adoption, and early movers secure the most visibility before competition intensifies. Brands that structure their content now will dominate future AI search ecosystems, earning citations, traffic, and long-term authority before AI-generated discovery becomes mainstream.
Yes. We implement third-party monitoring systems that track every AI mode appearance, including which queries trigger features, your citation context, and positioning among sources. This data shows your AI Mode visibility trends and guides continuous optimization for more features.
They typically improve. Google AI Mode optimization requires higher content quality, stronger authority signals, and better user experience, all factors that also boost traditional rankings. Most clients see improvements across both AI Mode and traditional SERP.
Most clients see initial AI Mode features within 60-90 days as we strengthen E-E-A-T signals and optimize content structure. Google's AI updates regularly, so properly optimized content appears relatively quickly.
Yes. While AI Mode itself doesn’t send clicks directly, visibility influences brand perception and organic demand. When users see your brand repeatedly recommended, they’re far more likely to search for it, click through, and convert.
No. Traditional SEO remains essential for ranking, indexing, and discoverability. However, AI Mode introduces a new layer of search visibility. The most successful brands blend both approaches; using standard SEO to capture searchers and AI Mode SEO to capture conversations.