We help you earn citations, traffic, and authority through Google’s new AI-driven conversational research engine.
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AI-powered search is no longer a concept; it’s here. Google AI Mode already attracts over 100 million users who explore topics through natural, conversational dialogue instead of rigid keyword queries.
This evolution rewards content that’s context-rich, authoritative, and structured for semantic understanding. Appearing within these AI-generated answers enables brands to connect with high-intent audiences earlier in their journey, long before they reach traditional search results.
For forward-thinking companies, this is the most transformative visibility opportunity since Google Search itself launched.

Secure placement in emerging AI search results before competitors recognize the opportunity. Establish brand authority early in the lifecycle of Google’s conversation-driven discovery engine.
Be referenced as a trusted source inside Google AI Mode’s synthesized conversational answers, earning lasting credibility and organic reach.
Transform AI-driven impressions into measurable business outcomes. Consistent visibility on AI Mode’s result pages means steady referral traffic that converts.
Google AI Mode isn’t traditional search; it’s conversational, research-focused, and powered by Gemini’s ability to synthesize insights from multiple trusted sources. To appear within its answers, your content must be authoritative, well-structured, and contextually rich.
Embarque helps your brand become one of those trusted data points that Google’s AI references when generating detailed responses. We combine SEO precision with AI search optimization, engineering your content for the “query fan-out” process that drives AI Mode.
From semantic markup to entity linking and structured formatting, we make your brand visible in the next evolution of Google Search.

Develop expert-level content designed to be cited by Google AI Mode: fact-based, clearly sectioned, and aligned with multi-intent user queries.
Build backlinks and citations from high-trust domains so Google’s AI identifies your brand as a reliable source for deep, multi-part queries.
Track which content types are being surfaced in AI Mode, refine topical clusters, and scale pages that consistently appear in chat-based research results.
We begin by understanding your product, audience, and growth goals to align Google AI Mode SEO with measurable business outcomes.
We analyze your site’s authority, structure, and content through Google AI Mode’s Gemini-powered lens to reveal optimization opportunities.
We create and implement a scalable SEO system optimized for AI Mode’s deep reasoning and conversational discovery.
AI Mode visibility compounds with iteration. We continually refine, track, and expand your brand’s AI search performance.
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
We're not experimenting with AI Mode optimization. We've cracked Google's selection criteria and consistently get clients featured.

Walk away with a clear roadmap to rank higher, convert faster, and grow sustainably.
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Google AI Mode SEO focuses on optimizing content so it appears within AI-generated answers in Google’s conversational search results. Instead of ranking on traditional SERPs, your brand earns visibility inside Google’s synthesized summaries, where users now get answers directly.
Google AI Mode uses Gemini to generate conversational responses that cite or summarize multiple trusted sources, not just display links. While traditional SEO targets keywords and ranking signals, AI Mode SEO prioritizes structured, expert content that can be extracted, cited, or summarized within these AI responses.
Because it’s early. Google AI Mode is in rapid adoption, and early movers secure the most visibility before competition intensifies. Brands that structure their content now will dominate future AI search ecosystems, earning citations, traffic, and long-term authority before AI-generated discovery becomes mainstream.
Yes. We implement third-party monitoring systems that track every AI mode appearance, including which queries trigger features, your citation context, and positioning among sources. This data shows your AI Mode visibility trends and guides continuous optimization for more features.
They typically improve. Google AI Mode optimization requires higher content quality, stronger authority signals, and better user experience, all factors that also boost traditional rankings. Most clients see improvements across both AI Mode and traditional SERP.
Most clients see initial AI Mode features within 60-90 days as we strengthen E-E-A-T signals and optimize content structure. Google's AI updates regularly, so properly optimized content appears relatively quickly.
Yes. While AI Mode itself doesn’t send clicks directly, visibility influences brand perception and organic demand. When users see your brand repeatedly recommended, they’re far more likely to search for it, click through, and convert.
No. Traditional SEO remains essential for ranking, indexing, and discoverability. However, AI Mode introduces a new layer of search visibility. The most successful brands blend both approaches; using standard SEO to capture searchers and AI Mode SEO to capture conversations.