Helping UXCam Target Commercial, BOFU Queries

Before becoming a client at Embarque, UXCam — a company offering a suite of mobile analytics apps to help mobile product teams gain deeper insights into user behavior — had collaborated with several other SEO content agencies. However, as the company's growth lead put it: “they were either too expensive or the quality of writing was subpar.”

Frustrated by ineffective SEO content that didn’t garner the wanted results, UXCam turned to Embarque to help with its SEO strategy.

Within just 6 months, Embarque achieved remarkable results for UXCam. We nearly doubled their organic traffic, and the company also reported significant improvements in user engagement and lead generation.

In this case study, we’ll show you how we:

  • Supercharged organic traffic and led to a nearly two-fold increase in UXCam's organic traffic in just half a year.
  • Revamped UXCam's content strategy and established it as a trustworthy and credible source of information in its niche.
  • Elevating engagement and lead generation through a product-led content approach.

The Problem — Low-Quality SEO Content 

Before partnering with Embarque, UXCam had already dipped their toes into the world of SEO content agencies. They had previously collaborated with several others and even had an existing blog section in place. However, our team discovered some significant issues during a content audit.

Their content was plagued by poor writing quality, lacked a clear strategy for driving traffic and generating leads, and failed to establish trust and credibility with their audience. As a result, engagement and lead generation rates remained disappointingly low.

It’s one of the core reasons why UXCam's traffic and revenue growth had hit a plateau before January 2023 — the time when Embarque stepped in to turn things around.

The Solution — Total Revamp of Content Strategy

At the start of the project, objectives were set for a new content strategy that would help UXCam achieve the following:

  • Target commercial queries
  • Bolster trust and authority of UXCam
  • Improve organic traffic
  • Increase user engagement rate
  • Drive lead generation

Following UXCam’s directives, we employed a strategy that focused on targeting commercial, bottom-of-the-funnel queries with a potential for high conversion rates.

We also introduced a clear "goal" for each article, which would address an issue that UXCam can solve for the reader or the benefit their product could provide. This way, we could ensure that every piece of content was truly “product-led.”

To further streamline the process, we developed a cheat sheet containing the ideal customer profile for UXCam. This invaluable resource served as a reference for our writers, enabling them to create content that truly resonated with readers.

The Results — Improved Organic Traffic, User Engagement, and Lead Generation Rate within 6 Months

On January 2023, the UXCam website was only receiving around 9,333 organic visitors to the website each month.

Around 6-7 months later, after several rounds of content, Embarque boosted their organic traffic flow to more than 17,153 visitors per month, with mostly high-conversion, commercial queries.

The real number on Search Console far exceeds what's shown on Ahrefs.

According to our communication with UXCam (and their review on Clutch), the company has also enjoyed a higher user engagement and lead generation rate than before.

Key Takeaways

  • Authority and trust is key: A content strategy should be built around optimizing the authoritativeness and trustworthiness of the host website. Aside from being key ranking criteria for Google’s algorithm, they also improve lead generation and conversion rates.
  • Product-led content works: By placing UXCam’s offerings at the core of our content, we’re able to create a compelling and informative journey for users from problem all the way to solution, which increases their likelihood of engaging and converting.
  • Expensive ≠ quality content: UXCam has worked with many SEO agencies that charged exorbitant rates for poor quality content that’s incapable of ranking or generating traffic and leads. One of UXCam's praises for Embarque was that we’re able to deliver results at a fraction of the price. The price ≠ the quality, in this case!

Transform Your Online Presence with Embarque!

Embarque has aided dozens of our clients with their SEO over the years. Our professional SEO writers and editors are ready to help you transform your digital presence with a fresh approach.

You only need to reach out to us via (, and we’ll get in touch with an action plan!