Marketing ROI Calculator

Start by entering your total marketing budget using the slider (ranging from $1K to $100K) and set your campaign duration in months. Then input your expected audience reach, click-through rate, conversion rate, average purchase value, and customer lifetime value. The calculator will automatically generate all performance metrics based on these inputs.

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The calculator displays two ROI figures to give you a complete picture of your marketing performance:

1. Regular Marketing ROI: This shows your return based only on immediate revenue from the initial purchase
2. Lifetime Value ROI (LTV): This includes the total customer lifetime value, showing the long-term impact of your marketing efforts

This dual approach helps you understand both the short-term and long-term effectiveness of your campaigns.

Reach represents the total number of people who will see your campaign (impressions), while click-through rate is the percentage of those people who will actually click on or engage with your content. The calculator uses both metrics in sequence to determine how many potential customers enter your funnel from the total audience reached.

The cost per acquisition figure is calculated by dividing your total marketing investment by the number of customers acquired. The number of customers is determined through your input values: reach × click-through rate × conversion rate. This metric shows you exactly how much you're spending to acquire each new customer.

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