Helping Businesses Grow Through Smarter Search
Embarque is a performance-focused SEO and AI-driven search agency. We help scaling brands across SaaS, HealthTech, FinTech, EdTech, LegalTech, and marketplaces. Turning search into their most reliable growth channel through smart strategy, technical execution, and creative content.
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Our Mission
To make SEO simple, scalable, and built for outcomes, not impressions. We help teams turn search into a high-performance, long-term growth engine.
Every campaign we run is tied to business outcomes, signups, MRR, pipeline, not vanity metrics.
We focus on content that’s trustworthy, accurate, and structured to win in competitive and AI-driven SERPs.
We build for today’s SEO and tomorrow’s AI landscape—designed for LLM discoverability, structured data, and voice search.
What We Do
Every engagement is designed to deliver compounding, long-term performance, built around strategy, structure, and content quality.
We optimize your site’s foundation, crawl depth, schema, internal linking, indexability, Core Web Vitals, ensuring Google can access and trust every page.
We build scalable frameworks to target hundreds or thousands of long-tail pages using structured templates, automated linking, and smart metadata logic.
We map high-intent keywords to your actual product workflows, writing content that educates, ranks, and converts, not just fills space.
Our content is structured to surface in AI tools like ChatGPT, Perplexity, and Gemini—using semantic markup, summaries, and voice-friendly formatting.
We earn authoritative backlinks through manual outreach and content placements on trusted, relevant domains, never spam or low-quality farms.
We don’t just show rankings, we show business impact: traffic value, demo signups, MQLs, pipeline influence, and ROI per cluster or page.
Our Approach
We don’t do ad hoc SEO. We follow a proven process, starting with deep understanding, building high-performance systems, and optimizing for measurable outcomes.
We begin with a discovery call to understand your business model, growth goals, and target personas. From there, we shape SEO priorities around business outcomes—not just keywords.
We analyze your current site, content, and authority to uncover technical gaps, ranking blockers, and missed opportunity areas.
We build an execution-ready system, from content and links to architecture and AI-ready formatting. Everything’s mapped to your customer journey and built to scale.
We don’t just report rankings—we track revenue influence, signup volume, AI visibility, and cost efficiency. Then we double down on what works.
A Diverse, Global Team
Our team spans across the UK, US, Asia, Africa and Europe, bringing a variety of perspectives and expertise. We’re committed to building a team that reflects the diverse world we serve, delivering strategies that resonate globally.
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Jules Canlas runs Embarque.io, helping companies like VEED, Riverside, and EmailOctopus grow revenue through SEO. Creating content online since 2009, he blends revenue-driven strategy with creativity and data. Beyond work, Jules is often bouldering, hiking, training, or traveling across the world.
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Shaf, Embarque’s Growth & Client Operations Strategist, streamlines processes and strengthens client partnerships. His expertise lies in building scalable systems that drive sustainable growth while maintaining excellence. Away from work, he enjoys hybrid training, hiking, traveling, and discovering great food spots.
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Tim is an SEO Strategist at Embarque. He builds revenue-driven growth systems for clients and the agency, drawing from years of traditional SEO work and a growing focus on how large language models are shaping search. Outside of SEO, he’s into table tennis, strength training, and keeping up with football.
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Jennifer is Embarque’s HR Officer, ensuring the team thrives through people-first processes and support. She focuses on fostering a positive culture and smooth operations. Outside work, she loves traveling and is always on the lookout for new dishes and food experiences wherever she goes.
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Jordan, SEO Account Coordinator at Embarque, makes sure client needs are met with precision and care. He thrives on building strong partnerships that fuel SEO success. When not at work, he’s likely planning his next trip or indulging his love for food.
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Micaela, SEO Content Editor at Embarque, ensures content is both search-friendly and editorially strong. She focuses on clarity and purpose in everything she edits. Beyond work, she enjoys traveling to sunny places, practicing French, and reading thought-provoking thrillers.
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Aronu, SEO Content Editor at Embarque, blends editorial flow with SEO performance to deliver impactful content. He specializes in aligning articles with search intent and readability. Beyond work, he enjoys playing chess or reading self help books, bringing balance to his professional precision.
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Blessing, Webflow Specialist at Embarque, creates websites that merge creativity with technical precision. She specializes in crafting user-friendly, growth-driven designs. When not building in Webflow, she’s likely exploring new places or enjoying a good movie.
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Khanh is Embarque’s SEO Specialist, supporting Vietnamese clients with on-page SEO strategies that boost visibility and performance. He ensures every page is optimized for search intent, structure, and clarity. Outside of work, you'll find Khanh planning his next adventure or hunting down snacks in some tucked-away corner of whatever city he found himself in.