We Review the Top 7 Fintech SEO Agencies in 2025

Quick summary

This article reviews the top 7 Fintech SEO agencies in 2025, emphasizing compliance, content, and growth strategies. Leading with Embarque for revenue-driven results (e.g., 60k visitors for SignHouse), it covers Ninjapromo (401% traffic growth), Sure Oak, Simple Tiger, First Page Sage, Stratabeat, and CSTMR, plus selection tips and pricing.

Looking for the right SEO partner for your fintech company?

From navigating strict compliance rules to explaining complex products in plain language, fintech brands face unique SEO challenges that generic marketing agencies often overlook. 

A well-chosen SEO partner can help you dominate competitive keywords, build trust through authoritative content, and attract high-value leads without breaching industry regulations.

In this Embarque article, we’re going to review the top 7 fintech SEO agencies in 2025 that understand the nuances of the sector. We’ll break down their strengths, showcase real results, and help you find a partner who can accelerate your growth.

But first…

Why listen to us?

At Embarque, we’ve helped 27+ fast-growing tech companies, like VEED and Riverside, boost traffic, leads, and revenue through SEO. With proven results across competitive industries, including fintech, we know what works and what’s just hype. This expertise gives us a unique lens to highlight the most capable SEO partners for fintech brands.

What Is a Fintech SEO Agency?

A fintech SEO agency is a marketing firm that specializes in search engine optimization for financial technology companies. 

These agencies help fintech platforms increase visibility in search results, drive qualified traffic, and build domain authority through technical audits, content creation, and ethical link-building strategies.

Why hire a fintech SEO agency?

They understand compliance and finance-specific content

From financial regulations to sensitive user data concerns, fintechs operate in one of the most scrutinized industries. SEO agencies in this niche know how to write and rank content that stays compliant and builds trust.

They optimize for long sales cycles and technical decision-makers

B2B fintech products often involve complex, multi-touch buyer journeys. Agencies like Embarque know how to design SEO strategies that guide prospects from discovery to evaluation to purchase, turning search visibility into qualified leads and revenue growth.

They align SEO with product, legal, and marketing teams

Good fintech SEOs work cross-functionally, ensuring content aligns with legal requirements, product positioning, and demand gen. This helps reduce compliance risks and ensures growth goals are met.

Our list of the 7 best Fintech SEO companies

Below is a summary of the agencies we’ll cover in this guide:

Kicking off our list of fintech SEO agencies, we at Embarque combine deep industry knowledge with proven SEO strategies to help SaaS & financial technology brands stand out. Our team has driven measurable growth for fast-scaling companies, and we understand the regulatory, competitive, and technical nuances of fintech marketing. 

From compliance-friendly content to ROI-focused campaigns, we deliver results that matter to both search engines and your bottom line.

Services

• In-house fintech writers producing targeted blog posts and landing pages
• Editorial backlinks from high-authority fintech & startup publications
• Transparent fixed-price tiers suitable for startups and scaleups
• Conversion-centred campaigns tied to measurable metrics like signups and revenue
• Data-driven keyword research tailored to high-value fintech audiences
• Technical SEO audits to ensure compliance and site performance
• Accelerated onboarding and streamlined delivery for fast execution

Key results

• Grew BlueTally’s organic from 52 to over 7,600 visitors/month
• Took SignHouse from Zero to 60,000 monthly organic visitors in Just 6 months
• Helped Picflow Boost Blog Conversions by 460%
• 2Xed Growform's growth by focusing on user actions

NinjaPromo is known for delivering bold, data-backed strategies aimed at boosting visibility and user acquisition for financial technology companies. Since its establishment, NinjaPromo has specialized in fintech and crypto marketing, embracing the complex regulatory and technical challenges these industries face. Their approach combines SEO, paid ads, influencer campaigns, and full-stack digital marketing tailored specifically for financial brands.

Services

• Keyword research and analysis
• On-page SEO optimization
• Technical SEO audits and optimization
• Link building and outreach campaigns
• Local SEO for targeted market presence
• Competitor analysis and benchmarking
• Content creation and long-form landing page development

Key results

• Helped Damex overshoot expectations with 600+ investor sign-ups
• Grew Rebus Chain website’s traffic by 401% in just six months
• Boosted Crypto Media traffic by 40%
• Helped Lisk's blockchain community grow by 25% 

Sure Oak is a full-service SEO that designs comprehensive, sustainable strategies aimed at long-term growth, helping fintech companies improve search rankings, increase organic traffic, and drive high-quality leads. Their approach is holistic, combining keyword research, technical SEO, content creation, and link building, all tailored specifically for the competitive and regulated fintech landscape.

Services

• Custom keyword research and analysis
• Technical SEO audits and site optimization
• High-quality link building and outreach
• On-page SEO and content strategy
• Competitive analysis and benchmarking
• Conversion rate optimization
• SEO consulting and account management

Key results

• Drove 137% more conversions for a Cybersecurity firm
• Increased first-page rankings by 171% for an accounting firm
• 773%+ in traffic and 29X the number of referring domains for Bivvy
• Increase organic revenue by $200k for a YMYL ecommerce site

SimpleTiger is a fintech- and SaaS-focused SEO agency known for its streamlined approach to technical execution, content development, and outreach. They’re particularly well-suited for data-heavy, API-first fintech platforms that need to surface in highly specific developer and B2B search queries. 

Services

• SEO sprint model with focused deliverables and rapid iteration
• Custom-built SEO playbooks tailored to technical product-heavy fintechs
• Outreach-based backlinks to relevant technical and financial publications
• Deep technical audits, metadata optimization, and site migrations
• AI-driven research and messaging alignment for developer and user-focused topics
• Technical SEO support for API integrations and complex fintech platforms
• Content gap analysis and strategic content expansion for market coverage

Key results

• +142% increase in 1st-3rd position keywords for jungo
• +1,099 total new keywords for LeadPost
• 75,000 new keywords ranking in the first 12 months for Gelato
• 450% increase in YoY organic traffic for Invoca

First Page Sage specializes in SEO and lead generation for fintech companies. They focus on personalized, data-driven SEO strategies combining thought leadership and high-quality content tailored to the fintech sector. Their approach emphasizes long-term rankings, targeting high-intent keywords, and converting organic traffic into qualified leads.

Services

• Customized fintech SEO strategy
• Technical SEO and site analysis
• Thought leadership content creation
• Keyword research and targeting
• Conversion rate optimization
• Competitor analysis
• Long-term organic growth planning

Key results

• 934% increase in total keyword rankings for Cadence Design Systems
• 368 first-page keywords achieved for iGPS
• 90,000 new users generated for iGPS

Stratabeat is a specialized B2B fintech SEO agency known for transforming complex financial topics into targeted, high-conversion content. They align SEO efforts closely with buyer behavior, compliance requirements, and revenue goals. With a focus on deep data insights and behavioral intelligence, Stratabeat integrates neuroscience-driven conversion optimization (CRO) into their SEO strategies. 

Services

• Deep SERP analysis for finance sectors
• Technical and on-page SEO implementation
• Compliance-aware content development
• Conversion rate optimization (CRO) based on neuroscience
• Natural link-building within fintech channels
• Behavioral analytics and heatmap analysis
• Full-funnel SEO content strategy including TOFU, MOFU, and BOFU content

Key results

• Increased Organic Traffic by 1,260.7% for GE Healthcare
• Increased MyCase Leads by 427% within Seven Months
• $87,867 in Monthly Traffic Value for a Robotics Company
• Increased organic traffic by 7,235.7% for Terakeet

CSTMR specializes exclusively in financial services and fintech marketing. They distinguish themselves through deep industry expertise, compliance-focused strategies, and a customer-centric approach. They combine SEO with UX design, content strategy, and growth marketing to drive measurable business results for fintech startups and scale-ups. 

Services

• Technical SEO audits and site structure optimization
• Keyword research and content strategy development
• On-page SEO and metadata optimization
• Link building and digital PR outreach
• SEO performance tracking and analytics
• SEO-driven conversion rate optimization
• Integrated SEO with UX and content marketing efforts

Key results

• Increased organic traffic for Tradestops through implemented SEO and content strategy
• Significant SEO growth for DepositAccounts alongside improved engagement and conversions
• Boosted search visibility for Bank of Marin with a redesigned, optimized website

How to choose the right Fintech SEO agency

Look for proven results in the fintech space

Past performance is one of the strongest indicators of future success. Review case studies, traffic growth stats, and revenue-impact metrics. For example, Embarque took SignHouse from zero to 60,000 monthly organic visitors in just six months, a sign of deep expertise in fast-growth fintech SEO.

Ensure they understand compliance and industry language

Fintech SEO isn’t just about ranking; it’s about producing content that passes legal review and resonates with financial audiences. The right agency should balance keyword strategy with compliance, avoiding costly regulatory missteps.

Assess their ability to tailor strategies to your sales cycle

Fintech buyers often take weeks or months to decide. What we do at Embarque is map keyword targeting and content creation across every stage of the funnel, ensuring your SEO works for both discovery and conversion.

Check for technical SEO capabilities

From site speed to structured data, technical SEO directly impacts rankings and user experience. Your agency should be able to run in-depth audits and implement fixes that keep your site search- and user-friendly.

Evaluate integration with your internal teams

The best fintech agencies collaborate seamlessly with your marketing, product, and legal teams. This cross-functional approach keeps messaging aligned and campaigns efficient.

How much does it cost to hire a fintech SEO agency?

Pricing for a fintech SEO agency depends on factors like your website’s size, the complexity of your product, regulatory considerations, and how aggressive you want your growth strategy to be. 

Here’s a simplified breakdown of typical packages in the market:

Use our SEO ROI calculator to see how hiring a fintech SEO agency can translate into higher rankings, qualified leads, and measurable revenue growth.

At Embarque, we make fintech SEO both compliant and results-driven. With packages starting at just $1,499/month, our tailored services cover technical SEO, long-form content creation by in-house fintech writers, editorial backlink outreach, conversion-focused landing pages, and performance reporting, giving your brand the visibility and trust it needs to dominate search in the financial space.

Scale your fintech growth with Embarque’s proven SEO strategies

The fintech space is more competitive than ever, and standing out requires more than just great products; it demands a targeted, data-driven SEO approach. The agencies we’ve highlighted are experts at helping brands capture qualified traffic, build trust, and drive revenue in this highly regulated and fast-moving industry.

At Embarque, we’ve helped fintech and SaaS brands explode on search engines through compliance-friendly content, high-authority backlinks, and campaigns tailored for long sales cycles. From startups to scaleups, our team understands the unique challenges of finance-focused SEO and consistently delivers measurable results that impact the bottom line.

If you’re ready to dominate search, now’s the time to act. Book an intro call today to get started.