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SaaS SEO Agency to Drive Conversions and MRR
With VEED, Riverside and Flick as part of our clientele, we know a thing or two about significantly scaling growth through SEO for SaaS companies. Build a winning SaaS SEO strategy and organically increase monthly traffic, leads, and recurring revenue for your SaaS company.
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Some SEO Wins We're Proud Of
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Attract better traffic, convert faster, and grow your SaaS
Embarque helps SaaS companies grow through SEO that’s tied to business outcomes, like more signups, trials, demos, and revenue. Whether you’re trying to rank for product-led queries, scale pages fast, or show up in AI search engines, we build a plan that fits your growth stage and priorities.
We handle everything from keyword planning, auditing, benchmarking and content to link building and reporting. You get a complete SEO strategy tailored to your product and funnel, plus the execution to make it work without adding to your team’s workload.
Our SEO experts help you connect your SEO performance to actual revenue using GA4, PostHog, or your preferred analytics setup. You’ll see which pages are driving conversions and where the real impact is coming from, without relying on guesswork.
We create high-intent landing pages, blog posts, and product content designed to convert. These are the pages that show up when buyers are actively searching and help turn visitors into leads, trials, or paying users.
We structure your content to appear in AI tools like Perplexity and ChatGPT. That includes formatting, prompt-aware language, and clear information that helps your product get mentioned and linked when users ask relevant questions.
Our link builders earn links from trusted, relevant websites that support your most important pages. The goal is to improve rankings for content that leads to signups and revenue, not just increase traffic for the sake of it.
Here's What They're Saying Regarding Our Services...
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
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"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
How We Stack Against
Other Options
How We Work
We kick things off by understanding your product, goals, and how your customers search. That gives us the context to build a strategy that actually fits.
Once we’re aligned, we get to work. Everything is tracked against key metrics so you always know what’s moving the needle.
We deliver clear performance reports monthly or bi-monthly, depending on your plan, and use them to guide regular strategy check-ins.
Case Studies
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Choose Your SEO Success Plan
Fully customizable SEO services designed to boost your online presence. Our plans can be easily swapped to fit your specific needs.
Ideal for growing teams seeking managed SEO with content creation and link building.
Perfect for teams ready to scale their SEO with smarter tools and deeper insights.
Perfect for larger teams needing high-scale SEO support with custom strategy.
Perfect for individuals or teams taking their first SEO step.
All the tools and services, side by side.
We have a credit-based pricing model. These are examples of different combinations of services for each plan based on the total credits.
We have a credit-based pricing model. These are examples of different combinations of services for each plan based on the total credits.
Frequently Asked Questions
Do you have a money-back guarantee?
Yes, if you're not satisfied with the quality of our content, we provide a money-back guarantee for our monthly content packages. We're just that damn confident of our services 💅.
Who is creating the content?
Professional content creators with valuable branding and marketing knowledge create the content. Not pirates or highly-trained parrots. Don’t worry. We have strict editorial standards to make sure that the content you get is top-notch.
Can I order different packages and individual options at the same time?
Of course! You can definitely get different packages at once and supplement them with individual options.
What can I expect from the project manager?
Your personal project manager is like your in-house content manager. They will help you with the ins and outs of your content strategy via email and phone consultations. They’ll answer your questions on the content calendar and your SEO content strategy.
How do you measure SEO performance for marketplaces?
While some of our long-term clients have seen our content get search traffic after a day of having been published, we typically tell people to expect results in 3-12 months. SEO is a long-term game, and Google's algorithm updates make accurate forecasting especially hard. That said, we'll have a better answer once we look into your data and past trends.
What does a SaaS SEO agency actually do?
A SaaS SEO agency helps your software get found by the right buyers and turn visits into signups.
We
- Research ICPs, map pain points to search demand, and build topic clusters around features and jobs to be done.
- Create and optimize pages that rank and convert, including comparison pages, alternatives, integrations, templates, and use cases.
- Fix technical issues, improve site speed, and track impact in analytics and CRM.
- Prioritise work by projected pipeline, not vanity metrics.
You get a clear roadmap, useful content, and consistent growth in qualified trials, demos, and revenue. Measurable results that stakeholders can see.
How long until we see results with a SaaS SEO agency?
Timelines depend on your starting point, competition, and resources. With a focused backlog and technical fixes, many SaaS teams see early movement within three to six months and compounding growth between six and twelve.
Quick wins often come from optimizing high-intent, low-hanging fruit pages. And you can basically start seeing results from this within the first two months.
Nonetheless, we set milestones, share leading indicators, and forecast outcomes by stage.
A SaaS SEO agency reduces guesswork with prioritized actions and consistent publishing. Expect steady gains in rankings, qualified sessions, trials, and demos as authority builds and content matures.
Do you work with early-stage SaaS companies?
Yes, we work with SaaS teams at all stages, from pre-launch to post-Series A and beyond. For early-stage startups, we focus on low-hanging opportunities that drive revenue early, then build toward a scalable SEO foundation. Whether you're bootstrapped or VC-backed, we’ll tailor a plan to your growth goals, internal resources, and timeline. We keep things lean if needed, without cutting corners on impact.
How do you price SaaS SEO and what is included?
We price SaaS SEO on a monthly retainer that matches goals, complexity, and speed. Typical inclusions are strategy, keyword research, content briefs and production, on page and technical optimization, internal linking, and digital PR for credible links.
We also optimize key pages such as pricing, features, comparisons, alternatives, and integrations that influence conversions. You’ll receive a quarterly strategy, a monthly roadmap, and weekly progress updates with clear owners and timelines.
Will a SaaS SEO agency work with our attribution setup?
Yes. A good SaaS SEO agency should always connect the work back to revenue so you can clearly see the impact. Traffic alone does not matter if it does not turn into trials, demos, or paying customers. That is why we integrate your analytics from the start.
We set up clean tracking across the board, from UTMs to form submissions to in-product actions, so every touchpoint is mapped. Then we group content by funnel stage and topic so you can see which pages actually influence conversions.
The dashboards give you a simple view of performance by stage, channel, and cluster, as well as retention cohorts. This makes it easier to forecast pipeline, adjust priorities, and double down on what is working.
You get regular reviews and reporting that both sales and finance teams can rely on with full transparency into what is driving revenue.
What do you need from us to succeed?
We keep our asks light and focused so your team can stay on track. What we need is simple. A single owner who can make decisions, access to analytics, Search Console, your CMS, product, and CRM, and a clear path for approvals.
To create content that actually feels credible, we run short interviews with your subject matter experts, and we collect product screenshots and branding assets to keep everything consistent. On the technical side, having access for site fixes and a developer contact helps us move faster.
We also set up a shared channel for quick questions and feedback, so nothing gets lost in email. Together we agree on quarterly goals and monthly priorities, then we take care of the heavy lifting. A SaaS SEO agency delivers the best results when collaboration is clear, expectations are aligned, and stakeholders support the plan right from day one.
