Helpful summary
Overview: This article discusses the importance of B2B SaaS SEO agencies, highlighting their role in enhancing online visibility, driving organic traffic, and increasing conversion rates for SaaS companies.
Why you can trust us: As an SEO agency with a proven track record for growing SaaS businesses, we understand what's essential in an SEO provider. Our case studies, like Cleanvoice's 300% MRR increase and SignHouse's growth from zero to 60,000 organic visitors, demonstrate our expertise in choosing the best B2B SaaS SEO agency for you.
Why this is important: The expertise of B2B SaaS SEO agencies are essential for higher rankings, increased organic traffic, brand awareness, and staying ahead of your competition. Choosing the right one for your SaaS business is crucial for your overall growth.
Action points: We recommend focusing on SEO agencies with proven expertise in B2B SaaS, like Embarque, to improve your website's search engine rankings, attract targeted traffic, and boost conversion rates.
Further research: Explore the diverse range of options from our curated list to find the agency that best suits your business needs.
Want to find the best B2B SaaS SEO agency for you?
In the vast ocean of digital marketing, navigating the complex world of B2B SaaS SEO can be as challenging as steering through a storm. But don't worry, the right SEO agency, like Embarque, can be your lighthouse, guiding you to success.
We understand the competitive SaaS landscape and how traditional SEO tactics may not always work. And today, we’re sharing with you our curated list of the 15 best B2B SaaS SEO agencies, suitable for businesses of all sizes and budgets.
Ready to embark on a journey of optimized discovery? Join us as we explore each agency, uncovering how they can secure your brand in the top rankings. With their guidance, your brand can not only survive but thrive in the ever-changing world of B2B SaaS SEO.
Why listen to us?
We're an SEO agency with a proven track record in growing SaaS businesses. We understand the key factors in choosing the best SEO provider. Take our work with Flick and SignHouse for example. Flick, an Instagram hashtag manager, struggled with low conversion rates due to their primary reliance on hashtag-generator landing pages. Our tailored approach, focusing on optimizing and creating high-quality content, led to Flick achieving 9.6 million annual organic search traffic in less than 12 months, transforming their blog into their most valuable asset for traffic and conversions.
Similarly, SignHouse, starting from zero web presence, saw a remarkable 60-fold increase in organic traffic within six months. This was achieved through a custom SEO content strategy we created, emphasizing product-led content and strategic backlinking. By closely working with SignHouse to understand their brand and audience, we developed a tailored strategy, ultimately boosting their visibility and significantly driving conversions.
What are B2B SaaS SEO agencies?
B2B SaaS SEO is all about optimizing software-as-a-service websites to attract and convert organic traffic from business users. It involves a comprehensive strategy covering technical, on-page, off-page, and content SEO, with continuous monitoring for effectiveness.
The aim is to rank a SaaS company's website on the first page of search results for relevant keywords, thus increasing organic traffic and search engine ranking.
B2B SaaS SEO agencies, like Embarque, excel in this holistic approach. Ultimately, our goal is to attract a larger base of business clients by driving organic traffic and boosting conversion rates like what we did with one of our SaaS client's website traffic. We were able to boost it by 60 times through the use of link-building techniques.
The client, who offers a highly specialized technical product, had limited knowledge of SEO and lacked an effective strategy, resulting in minimal organic traffic. Our solution involved implementing white hat link building, conducting audits of high-priority pages, and establishing partnerships for technical link building.
Our focused approach led to a significant improvement in the client's traffic within a year, highlighting the effectiveness of strategic link-building and the importance of clear SEO strategies and quality standards.
Why hire a B2B SaaS SEO agency?
- Achieve Higher Rankings: These agencies boost your website's visibility on search engines, improving conversion rates.
- Drive Organic Traffic: These agencies help you attract visitors actively seeking your solutions, leading to more leads and customers. You can achieve SEO success for your SaaS business, like how SignHouse saw a remarkable 60-fold increase in organic traffic. How? Work with Embarque. Starting from zero, we propelled SignHouse's website to 60,000 monthly organic visitors in just six months.
- Increase Brand Awareness: As your site climbs in rankings, your brand visibility and recognition grow.
- Stay Ahead of Competition: Agencies help develop effective strategies to keep you ahead in the SaaS industry.
- Reduce Customer Acquisition Costs: SEO is cost-effective compared to paid advertising, attracting an organic audience for remarketing.
Criteria to consider when choosing a B2B SaaS SEO agency
- B2B SaaS Experience and Expertise: Look for an agency with a proven track record and a diverse skill set in SEO for B2B SaaS businesses. You can count on us with this one.
In our work with Stagetimer, a SaaS for live event management, we transformed their online presence from scratch. Initially, they had no SEO strategy and minimal web traffic. We implemented a comprehensive SEO plan, focusing on targeted keyword research and content creation for landing pages, blog posts, and programmatic SEO.
This strategy led to a dramatic rise in organic traffic, from a mere 40-50 monthly visitors to over 8,838, and a significant increase in revenue.
Our approach demonstrates the power of a well-crafted SEO strategy in driving business growth.
- Industry Understanding: The agency should be knowledgeable about your industry, competition, and specific challenges.
- Range of Services: Ensure they offer a comprehensive range of SEO services, including deep keyword research, content writing, and link building.
- SEO Strategy: Their approach should align with your business goals and include various elements like keyword research and technical SEO.
- Track Record: Consider their past success and reputation in improving client rankings and driving results.
- Your SEO Goals: Be clear about your specific business objectives to find an agency aligned with your aims.
Top 15 B2B SaaS SEO agencies
- Embarque
- Codeless
- accelerate agency
- 93x
- Directive Consulting
- First Page Sage
- SimpleTiger
- AUQ
- OuterBox
- SEOProfy
- Volume Nine
- Search Nurture
- SmartSites
- Straight North
- JumpFly
1. Embarque
Embarque is a leading provider of SEO content marketing services that caters to SaaS, marketplace and other online businesses. Our expertise lies in developing precise and effective content strategies, encompassing meticulous keyword research, republishing SEO content, and creating captivating blog posts and landing pages that are fully optimized for search engines.
As a leading SEO agency, our primary goal is to enhance the search rankings of our B2B SaaS clients, driving targeted traffic and ultimately boosting demo requests and customer conversions. With our expertise, we strive to optimize word choice, sentence structure, readability, and overall eloquence to deliver exceptional results for our valued clients.
Services Offered
- Keyword Research: Focuses on easily rankable, high-volume keywords that are specific to SaaS products and services.
- Product-Led SEO Content Writing: Creates unique, engaging content that highlights a product's features and use cases, leveraging high-quality research and native English writers skilled in product marketing.
- SEO Content Rewriting and Optimisation: Upgrades and optimizes existing content, along with contextual research and fact-checking, to enhance its performance in search engine rankings. This is particularly relevant for SaaS companies seeking to revitalize their online presence.
- Linkbuilding Strategy: Implements advanced techniques to build quality links and boost the online authority and visibility of SaaS websites.
- SEO Landing Pages: Creates pages that are optimized for purchase-intent keywords. This is critical for SaaS companies looking to convert visitors into leads or customers.
Pricing
Our blended package starts at $1300/month and goes up to $2500/month. It includes dedicated personnel for account management, research, and writing. Additionally, it provides strategic documentation and reporting, product-led posts, high-quality backlinks, and basic keyword research.
You also have the flexibility to decide whether you prefer blended services or our focused SEO content. On the other hand, our focused SEO content starts at $800 per month for startups, $1300 per month for startups with the Steer package, and $2500 per month for scaling businesses with the Star package.
2. Codeless
Codeless is renowned as a top SaaS SEO agency due to its proficiency in content strategy and production. They specialize in crafting optimized, high-quality content that is tailored to enhance SEO outcomes, ensuring effective digital visibility for their clients.
Services Offered
- Content Strategy Development: Creates a content strategy to achieve positive ROI, focusing on organic click-through-rate potential, SERP competitiveness, building topical and site authority, and identifying high-potential keywords.
- Optimized Content Production: Assembly-line workflow for fast content creation, with subject-matter expert writers and editors, and brand-specific style guides.
- Link Building Service (Optional): Enhances content impact with authority link building, customized strategies to increase domain rating, and providing KPI reports.
Pricing
Prices start at $10,000 for the Startup plan, $15,000 for the Scale plan, and $20,000+ for the Enterprise plan. Each plan offers different levels of content and services to cater to different needs and growth stages.
3. accelerate agency
accelerate agency stands out as a leading SaaS SEO agency for its dedication to organic growth. They excel in delivering specialized content, robust link-building, and advanced technical SEO solutions, tailored specifically for SaaS companies.
Services Offered
- SEO Strategy: Develops comprehensive SEO strategies for SaaS companies, focusing on technical, onsite, and offsite SEO combined with content marketing for growth.
- Link Building and Outreach: Specializes in acquiring high-authority links for SaaS websites to improve rankings in competitive search terms.
- Onsite Content: Creates targeted content based on data-driven insights to reach the right audiences effectively.
- Technical and Onsite SEO: Focuses on essential technical and onsite SEO aspects such as page speed and internal linking to enhance website performance and user experience.
Pricing
The pricing options for the services offered by accelerate agency are not publicly displayed on their website. To obtain a quote, you would need to schedule an appointment and wait for them to provide you with the pricing plan.
4. 93x
93x is a top SaaS SEO agency known for its strategic focus on technology companies. With expertise in content and SEO, they drive quality traffic and have been recognized for their SEO campaigns. Their ROI-driven approach, quality strategies, and specialized content creation make them a holistic choice for B2B clients.
Services Offered
- B2B SEO Strategy: Develops targeted SEO campaigns to attract higher-value deals, with a comprehensive view of the B2B buyer journey, aimed at lead, pipeline, and revenue growth.
- Flexible SEO Campaigns: Adapts strategies to fresh discoveries and the dynamic needs of your business, ensuring agility and oversight from conception to execution.
- Competitor SEO Audits: Conducts full on-site or off-site SEO audits to assess website performance against competitors and identify growth opportunities.
Pricing
93x doesn’t explicitly state their pricing options on their website. To obtain a quote, you would need to schedule an appointment.
5. Directive Consulting
Directive Consulting's reputation as a top SaaS SEO agency stems from their customer-focused SEO tactics. They adeptly optimize core website pages, execute tailored content marketing strategies, and emphasize technical SEO, all specifically designed for the SaaS sector.
Services Offered
- Core Page SEO and Content Marketing: Enhances on-page copy and messaging related to your core products/services. They also conduct keyword gap analysis to identify areas of improvement.
- Customer-Led SEO: Their primary goal is to generate SQLs (Sales Qualified Leads) from ideal customer segments. They align their content strategy with buyer profiles to ensure maximum effectiveness.
- Conversion Rate Optimization (CRO) and Technical SEO: Their focus is on optimizing user flow, calls to action, and ensuring website discoverability and speed. These factors are crucial for SaaS sites' success.
Pricing
Directive Consulting doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
6. First Page Sage
First Page Sage distinguishes itself as a top SaaS SEO agency through its focus on lead generation, utilizing expert ghostwriting and precise content marketing strategies. This approach ensures the creation of high-quality, relevant content that effectively attracts and engages the target audience.
Services Offered
- Demand Generation: Offers specialized techniques and strategies to create demand for products or services.
- Intent-Based Keyword Research: Identifies keywords that align with the search intent of potential customers, essential for targeting specific queries related to SaaS products.
- Thought Leadership: Establishes clients as thought leaders in their SaaS niche through content and strategy.
Pricing
First Page Sage doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
7. SimpleTiger
SimpleTiger is distinguished as a SaaS SEO agency that uses of AI-driven keyword research and extensive organic optimization strategies to enhance digital marketing for SaaS companies.
Services Offered
- PPC (Pay-Per-Click) services: Includes paid search and social media advertising.
- SEO (Search Engine Optimization) for SaaS: Includes keyword research, technical SEO, content marketing, and link building.
- AI-Powered Keyword Research: Utilizes AI technology for effective keyword research and content prioritization.
- Comprehensive Organic Optimization: Covers all aspects of organic optimization, including content, technical SEO, and off-site performance.
Pricing
- Guidance: $4,000-7500/mo. Offers objective direction and guidance, focused on strategy, consulting & data intelligence.
- Growth: $7500-30k/mo. Comprehensive project including strategy, consulting, data intelligence, content production, and link building, perfect for a fully outsourced solution.
- Dominance: $30-150k+/mo. Includes everything from the growth project with an aggressive rate of strategy, consulting, content production, and link building, all focused on dominating your market. Ideal for highly funded businesses looking to leapfrog the current market leaders.
8. AUQ
AUQ distinguishes itself as a top SaaS SEO agency by prioritizing the enhancement of clients' online visibility and optimizing website performance, directly contributing to improved business outcomes.
Services Offered
- Content Creation: Produces high-quality, engaging content tailored to the client's industry and goals.
- Technical SEO: Addresses technical aspects of SEO to enhance website performance.
- Link Building: Develops and implements strategies for acquiring high-quality backlinks.
Pricing
AUQ doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
9. OuterBox
OuterBox distinguishes itself as a top SaaS SEO agency through its expertise in digital marketing, particularly in eCommerce, SEO, and website optimization.
Services Offered
- SEO Services: Specializes in eCommerce SEO, lead generation SEO, and various platform-specific SEO services like WordPress, Shopify, and Magento.
- PPC & Paid Search: Offers management services for Google Ads, Google Shopping, and Amazon PPC, along with PPC consulting.
- Web Design: Offers website design and development, with a focus on eCommerce, corporate, and B2B website design.
- Conversion Rate Optimization (CRO): Services to improve the conversion rate of websites.
Pricing
Outerbox doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
10. SEOProfy
SEOProfy is distinguished as a top-tier SaaS SEO agency, thanks to its focus on achieving substantial ROI through a tailored, data-driven SEO approach, emphasizing personalized strategies for each client.
Services Offered
- Enterprise SEO: Optimizes large-scale websites for organic search.
- Link Building: Creates strategies to enhance domain authority and rankings.
- International SEO: Optimizes sites for different countries and languages.
- SEO Audit: Provides detailed SEO analysis for website improvement.
Pricing
SEOProfy doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote
11. Volume Nine
Volume Nine is distinguished as a top SaaS SEO agency for its ability to integrate closely with client teams, offering tailor-made strategies that maximize ROI in digital marketing across diverse industries.
Services Offered
- SEO: Focuses on building traffic through effective search engine optimization.
- Social Media: Provides strategies to create brand awareness and engagement through various social media platforms.
- Content: Development of high-quality, unique content to support digital marketing efforts.
Pricing
Volume Nine doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
12. Search Nurture
Search Nurture is noted as a top SaaS SEO agency for its tailored, targeted campaigns, leveraging extensive marketing expertise. Their specialization in eCommerce and B2B SaaS businesses further enhances their reputation for delivering bespoke, effective SEO solutions.
Services Offered
- Search Engine Optimization (SEO): Comprehensive SEO strategies for improved online visibility.
- Paid Media (PPC): Targeted pay-per-click campaigns for driving traffic and conversions.
- Retail Advertising: Specialized advertising solutions across platforms like Amazon, Instacart, Walmart, and others.
Pricing
Search Nurture doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
13. SmartSites
SmartSites is recognized as a top SaaS SEO agency due to its commitment to providing tailored digital marketing solutions. Their approach is designed to yield immediate results while ensuring sustainable long-term growth for their clients.
Services Offered
- SEO (Search Engine Optimization): Helps you find new clients organically to build a foundation for future growth.
- PPC (Pay Per Click) Advertising: Puts you in front of the right audience immediately.
- Social Media Marketing: Increases brand awareness by engaging with the audience.
Pricing
SmartSites doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
14. Straight North
Straight North's reputation as a top SaaS SEO agency stems from its consistent success in executing SEO campaigns across diverse industries, significantly boosting organic traffic and aiding in business expansion.
Services Offered
- National SEO: Helps enhance your online visibility across the country.
- Local SEO: Improves local search rankings to attract nearby customers.
- E-commerce SEO: Tailors strategies for online stores to increase sales.
- Enterprise SEO: Provides specialized SEO solutions for large corporations and complex websites.
Pricing
Straight North doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote.
15. JumpFly
JumpFly's reputation as a top SaaS SEO agency is anchored in its unique blend of expertise and proprietary technology. Their focus spans PPC, SEO, Amazon, and social media advertising, emphasizing a comprehensive approach to drive maximal client success in the digital landscape.
Services Offered
- Adapting SEO Approach: Emphasizing that SEO is an ongoing process, JumpFly focuses on continuous evolution and adaptation to maintain and improve search engine rankings and visibility.
- Content Optimization: Tailors textual content based on identified keywords to enhance relevance and search engine appeal.
- Link Authority Building: Acquires and attracts links from other reputable sites to signal the value and credibility of the page to search engines and users.
Pricing
Jumpfly doesn’t explicitly provide their pricing options on their website. You would need to contact them for a custom quote. are not publicly displayed on their website.
Get your B2B SaaS SEO needs met with Embarque
Exploring the 15 best B2B SaaS SEO agencies for every need can be an enlightening journey, but it's also one that requires careful consideration, strategic thinking, and the right expertise. These agencies are equipped with specialized skills and tools that are crucial in navigating the complex world of B2B SaaS SEO, and one key component is hiring premium B2B SaaS writers. Having skilled writers on your team can transform your content strategy, bringing in-depth knowledge and a unique perspective that resonates with your target audience.
Take the case of Flick, for example. There has been a remarkable improvement in their online presence after collaborating with us at Embarque and providing them with top-notch B2B SaaS writers. The writers crafted content that not only enhanced Flick's SEO but also genuinely connected with their audience, leading to increased engagement and conversions.
Remember, each agency has its own strengths, from technical SEO to content creation, and choosing the right one, complete with exceptional writers, can make a significant difference in your online presence and lead generation.
If you're feeling overwhelmed by the plethora of choices and unsure about where to start, why not contact us first!
