LLM SEO Agency

SaaS SEO Agency for Proptech Companies

Property technology requires SEO that speaks to real estate professionals, property managers, investors, and renters. We help proptech platforms rank for searches that drive user signups, agent adoption, and enterprise contracts.

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Years of Experience

200+

Clients Partnered With

30M+

Organic Traffic Growth

27+

Case Studies Published

We've helped increase the SEO revenue of:

SEO Strategy for Property Technology That Generates Real Users

We understand platforms with multiple user types and revenue streams. Our team has driven growth for SaaS companies where success requires balancing different audience needs and conversion paths. We create strategies that attract all stakeholder types without confusing message or diluting focus. We track metrics that matter in proptech: tenant signups, agent activations, property manager conversions, and enterprise partnerships.

Proptech requires content that serves drastically different search intents. We create resources for end users searching for practical property solutions. We develop B2B content for real estate professionals evaluating technology investments. Every piece demonstrates deep understanding of real estate operations, regulatory requirements, and market dynamics that affect property technology adoption.

Property Technology SEO Services

Real Estate Content That Converts Multiple Audiences

We produce content for every proptech stakeholder. Practical resources for renters and buyers. Professional tools for agents and brokers. Strategic insights for property managers and investors. Technical documentation for enterprise evaluators. Content that ranks across real estate searches while serving each audience's specific needs and questions.

Proptech Platform Optimization

Property technology platforms require robust technical foundations. We optimize for mobile devices where users search for properties. Fast performance for image-heavy listings. Local SEO for location-based services. Schema markup for property listings that appear in rich results and real estate-specific search features.

Strategic Link Building for Real Estate Technology

Building authority in real estate requires links from trusted property industry sources. We secure placements in real estate publications, property management resources, and authoritative technology review sites. Ethical outreach that builds domain authority while demonstrating thought leadership in property technology innovation.

AI Search Optimization for Real Estate Tech

We optimize your property technology content for AI platform visibility. When real estate professionals or property managers ask AI tools about software solutions, your platform gets cited. Visibility in AI-powered research reshaping proptech discovery.

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Here's What They're Saying Regarding Our Services...

Dominic Monn

MentorCruise

"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."

Adrian Spataru

Cleanvoice

"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."

Mackenzie Taylor

Flick

"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."

Daniel Ch

SaaS Reddit & SignHouse

"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."

Xyrenne Khaice Eustaquio

Valheim Server Hosting

"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."

James Devonport

UserLoop

"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."

Phil McParlane

4 day week

"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."

Jonas Kurzweg

UX Cam

"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."

Ayush Chaturvedi

Elephas

"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."

How We Stack Against
Other Options

Embarque

Freelance

Inhouse

Unified multi-expertise team

No hiring & management required

Rapid & scalable deployment

End-to-end strategy & execution

Performance & ROI focus

Real Results: How Companies Grow With Our Systems

How We Helped a Niche Job Board Earn 62,700 AI Citations in 90 Days

How We Helped an AI Podcast Editing SaaS Earn 271,000 AI Citations in 90 Days

How We Helped a Creative Workflow SaaS Earn 924,000 AI Citations in 90 Days

$250K in 6 Months: How Hyper-Specific Content Transformed an Enterprise MDM Platform

From Traffic to Revenue: How We Helped Picflow Boost Blog Conversions by 460%

Beyond Traffic: How We Doubled Growform's Growth by Focusing on User Actions

From 52 to 7,663 Monthly Visitors: How We Helped BlueTally Achieve a 14,637% Traffic Increase

How We Helped Instatus Boost Traffic by 1,500% and MRR by 833%

How We Took SignHouse from Zero to 60,000 Monthly Organic Visitors in Just 6 Months

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Turn LLM SEO into a measurable growth channel — and make your brand the one ChatGPT, Perplexity, and AI Overviews choose first.

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+211k

monthly clicks for a saas client

Frequently
Asked Questions

How do you handle both consumer and B2B proptech SEO?

We treat them as distinct strategies under one cohesive brand presence. Consumer proptech SEO targets renters, buyers, and homeowners searching for property solutions. Keywords like 'apartments for rent' or 'home buying process' indicate consumer intent. Content focuses on user benefits, ease of use, and practical value. Conversion paths emphasize simple signup, immediate value, and trust signals from other users. B2B proptech SEO targets real estate professionals evaluating technology for their business. Searches like 'property management software' or 'real estate agent CRM' indicate professional interest. Content addresses business impact, integration capabilities, support quality, and ROI. Conversion paths emphasize demos, free trials for professionals, and consultative sales. The site architecture separates these audiences. Consumer content lives in distinct sections optimized for user searches. B2B content targets professional queries with appropriate messaging. Navigation makes it clear which area serves which audience, preventing confusion. We track each funnel separately and optimize conversion paths for each user type's specific needs and expectations.

What role does local SEO play in proptech?

Local SEO is critical for most proptech platforms because real estate is inherently location-specific. Rental platforms need to rank for 'apartments in [city]' or '[neighborhood] rentals.' Property management software might target 'property managers in [market].' Real estate agent tools need visibility in specific markets where they have users or want to expand. We implement location-specific optimization strategies. This includes location pages for markets you serve, local schema markup for property listings, and content addressing local real estate market dynamics. For platforms with property listings, proper structured data helps properties appear in real estate-specific search features. Geographic content performs well for rental and buying platforms. Neighborhood guides, local market trends, and area-specific property information attract users searching in those locations. This content ranks for location-based searches while providing genuine value to users researching areas. For B2B proptech, local SEO might target commercial real estate markets or property management concentrations. 'Multifamily property management Boston' or 'commercial real estate software Austin' can attract professional users in markets where your platform has presence or partnership opportunities.

How does proptech SEO differ across property types?

Different property types attract different searches and users. Residential rental platforms optimize for apartment searches and tenant-focused keywords. Commercial real estate technology targets office space, retail properties, and investor searches. Vacation rental platforms compete in hospitality and travel search landscapes. Property management platforms vary by property type they serve. Residential property management software serves different user needs than commercial or hospitality property management. Search behaviors differ across these verticals. Residential renters search frequently and convert quickly. Commercial real estate searches indicate longer evaluation and larger transactions. Vacation rental searches show travel intent and seasonal patterns. Content strategies must match property type dynamics. Residential content emphasizes convenience, affordability, and lifestyle. Commercial content focuses on investment returns, market analysis, and business operations. Vacation rental content incorporates travel marketing elements and seasonal booking optimization. We identify which property types represent your core business and build primary strategies around those searches, potentially capturing adjacent property types as secondary opportunities where relevant and not confusing to your core audience.

Can you help with both organic search and real estate portal visibility?

Our focus is organic search visibility in Google and other search engines, plus AI platform optimization. Real estate portals like Zillow, Realtor.com, or Apartments.com operate as separate platforms with their own optimization requirements and listing processes. That said, strong organic SEO complements portal presence. When potential users research properties on portals then search for your brand directly, strong organic visibility provides information and conversion paths. We ensure your branded searches lead to optimized pages that convert portal researchers into your platform users. For proptech platforms that aggregate or list properties, structured data implementation helps your listings appear in Google's property search features, competing alongside traditional portals in search results themselves. This gives you visibility without paying portal listing fees. If your business model involves listing on major real estate portals, we can ensure your brand presence on those platforms aligns with your organic SEO messaging. The strategies work together when coordinated properly, but portal optimization itself requires different expertise than organic SEO.

How quickly can proptech companies see SEO results?

Timeline depends on your business model and competition. Consumer-facing proptech targeting rental searches or property listings can see faster traction if you target specific locations or property types with less competition. Local markets where you have inventory advantage might show results within 90 to 120 days. B2B proptech targeting real estate professional searches typically requires 6 to 12 months because you're competing with established real estate technology companies with significant domain authority. Building credibility in professional real estate technology takes time and consistent demonstration of industry expertise. Property listing platforms face unique timing challenges. Getting listings ranking requires both technical optimization and sufficient inventory to make your platform valuable to searchers. A platform with great SEO but few listings won't convert well. We work with your growth team to coordinate SEO efforts with inventory expansion. The compounding effect matters significantly in proptech. Real estate is a repeat-use category. Users who find you organically might become long-term platform users, list properties repeatedly, or refer other professionals. Early SEO investments pay dividends over extended periods as your user base and authority grow together.