LLM SEO Agency

SaaS SEO Agency for Edtech Companies

Educational technology companies need SEO strategies that speak to students, parents, teachers, and administrators. We help edtech platforms rank for searches that drive signups, subscriptions, and institutional contracts.

see case studies

Years of Experience

200+

Clients Partnered With

30M+

Organic Traffic Growth

27+

Case Studies Published

We've helped increase the SEO revenue of:

SEO Strategy for Educational Technology That Drives Real Enrollment

We specialize in B2B SaaS companies with multiple buyer personas and extended sales cycles. Edtech combines both consumer and enterprise characteristics. Individual subscriptions require conversion optimization. Institutional sales require lead nurturing and stakeholder education. We've helped SaaS companies navigate similar dynamics and drive revenue growth through strategic SEO that addresses all buyer types.

Our approach combines consumer-friendly content that ranks for parent and student searches with B2B-focused resources that speak to administrators and decision makers. We track both individual signups and institutional leads separately, optimizing conversion paths for each audience. Our team understands how educational purchasing happens, from teacher-initiated pilots to district procurement processes.

Edtech SEO Services Built for Education

Educational Content That Ranks and Converts

We create content for every educational stakeholder. Practical teaching resources that attract educators, learning guides that help parents, and ROI-focused materials that convince administrators. Our content demonstrates pedagogical expertise while remaining accessible to all audiences searching for educational solutions.

Platform Optimization for Edtech

Educational platforms need to perform flawlessly across devices and connection speeds. We optimize for mobile devices in classrooms, tablets in students' hands, and desktop computers in administrative offices. Fast load times, intuitive navigation, and accessible design that serves all learners.

Authority Building in Education

We secure backlinks from reputable educational publications, teacher resource sites, and academic institutions when relevant. Our outreach targets sources that educators and administrators actually trust. Quality links from respected education sources build the authority your edtech platform needs to rank competitively.

AI Search Optimization for Education

We optimize for AI platforms where educators and parents increasingly search for learning solutions. When someone asks ChatGPT or Perplexity about educational tools, your platform appears in responses. Citations from AI systems that influence educational technology decisions.

Let's Talk

Here's What They're Saying Regarding Our Services...

Dominic Monn

MentorCruise

"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."

Adrian Spataru

Cleanvoice

"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."

Mackenzie Taylor

Flick

"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."

Daniel Ch

SaaS Reddit & SignHouse

"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."

Xyrenne Khaice Eustaquio

Valheim Server Hosting

"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."

James Devonport

UserLoop

"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."

Phil McParlane

4 day week

"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."

Jonas Kurzweg

UX Cam

"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."

Ayush Chaturvedi

Elephas

"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."

How We Stack Against
Other Options

Embarque

Freelance

Inhouse

Unified multi-expertise team

No hiring & management required

Rapid & scalable deployment

End-to-end strategy & execution

Performance & ROI focus

Real Results: How Companies Grow With Our Systems

How We Helped a Niche Job Board Earn 62,700 AI Citations in 90 Days

How We Helped an AI Podcast Editing SaaS Earn 271,000 AI Citations in 90 Days

How We Helped a Creative Workflow SaaS Earn 924,000 AI Citations in 90 Days

$250K in 6 Months: How Hyper-Specific Content Transformed an Enterprise MDM Platform

From Traffic to Revenue: How We Helped Picflow Boost Blog Conversions by 460%

Beyond Traffic: How We Doubled Growform's Growth by Focusing on User Actions

From 52 to 7,663 Monthly Visitors: How We Helped BlueTally Achieve a 14,637% Traffic Increase

How We Helped Instatus Boost Traffic by 1,500% and MRR by 833%

How We Took SignHouse from Zero to 60,000 Monthly Organic Visitors in Just 6 Months

Ready to Scale Your Visibility in AI Search?

Turn LLM SEO into a measurable growth channel — and make your brand the one ChatGPT, Perplexity, and AI Overviews choose first.

Get started

+211k

monthly clicks for a saas client

Frequently
Asked Questions

How do we compete with huge established education brands in search?

You don't compete head-on. Established education publishers and big edtech companies have massive domain authority built over decades. Trying to outrank Pearson or Khan Academy for broad terms like 'math curriculum' is inefficient. Instead, we identify specific opportunities where you can win. This usually means targeting more specific searches that indicate real user needs. Instead of 'science curriculum,' we might target 'virtual lab simulations for AP Chemistry' or 'middle school life science interactive notebooks.' These long-tail searches have lower competition and higher conversion intent. We also leverage your unique advantages. Maybe your platform serves a specific grade level exceptionally well. Perhaps you've solved a particular pain point other solutions ignore. We build content strategies around your actual differentiators, creating resources that attract the specific educators and institutions you serve best. Geographic targeting helps too. An edtech company might struggle to rank nationally but dominate in specific regions or states where your sales team has presence.

What's the difference between consumer edtech SEO and institutional edtech SEO?

Consumer edtech SEO targets parents and students making individual purchasing decisions. These buyers search for immediate solutions to specific learning needs. Keywords like 'algebra tutor app' or 'reading practice for 3rd grade' indicate consumer intent. Conversion paths are shorter. Users need to understand value quickly and trust that your solution works. Content focuses on learning outcomes, ease of use, and social proof from other parents. Institutional edtech SEO targets administrators, teachers, and decision-making committees evaluating solutions for schools or districts. Searches like 'student information system for k-12' or 'classroom management platform' indicate institutional research. These buyers have longer decision cycles and more complex requirements. Content needs to address security, privacy compliance, implementation support, integration with existing systems, and ROI metrics. Institutional buyers want case studies from similar institutions, implementation timelines, and evidence of effectiveness. The strategies differ significantly. Consumer optimization emphasizes individual user benefits, simple signup flows, and immediate value. Institutional optimization emphasizes security credentials, implementation support, training resources, and demonstrable outcomes at scale.

How long before we see meaningful traffic and conversions?

Consumer-focused edtech can see results faster than institutional. If you're targeting parents and students, you might see traffic growth and signups within 90 to 120 days for well-optimized content targeting specific learning needs. These shorter consideration cycles mean faster conversion once you rank. Institutional edtech requires longer timelines. School and district purchasing happens on specific cycles, often annual budget processes. Even if your content ranks well, conversion to institutional contracts might take 6 to 12 months because that's how education procurement works. Our approach accounts for both. We drive quick wins with consumer-facing content while building institutional authority that supports longer sales cycles. We create resources that attract teachers who might become internal champions for your platform, eventually leading to institutional adoption. The key is setting appropriate expectations for each audience segment and tracking metrics that make sense for each conversion path.

Can you help with both organic search and visibility in AI platforms?

Absolutely. Educational content actually performs well in AI search because students, parents, and teachers increasingly ask AI tools for learning recommendations and educational resources. We optimize your content to rank in both traditional search results and AI platform citations. For edtech, this means structuring content that directly answers common educational questions. When someone asks ChatGPT or Perplexity for 'best apps for learning multiplication' or 'how to improve reading comprehension in 5th grade,' we want your platform cited in those responses. We create content with clear definitions, specific use cases, and authoritative information that AI systems can reference. Educational content benefits from original research and specific outcome data. If you have effectiveness studies or usage statistics, we incorporate those as trust signals that increase citation likelihood. We also track your visibility in AI platforms separately from traditional search, measuring how often your brand gets mentioned in AI-generated responses to educational queries.

Do seasonal trends affect edtech SEO strategy?

Yes, significantly. Educational search patterns follow the academic calendar. Back-to-school season (July through September) sees massive spikes in searches for learning apps, classroom tools, and curriculum resources. Summer brings searches for learning loss prevention and educational activities. Standardized test prep peaks before major testing periods. We time content publication and optimization to capture these seasonal opportunities. High-value content goes live weeks before peak search periods to give it time to rank. We prepare promotional content for back-to-school searches in early summer. Our approach includes evergreen content that performs year-round and seasonal content that captures peak demand periods. For institutional sales, budget cycles matter more than academic calendars. Many districts finalize purchases in spring for fall implementation. We ensure decision-makers find your institutional content during their research and evaluation phases, which often happen months before actual purchase dates. We structure reporting to show seasonal patterns so you can plan resources appropriately and understand when organic traffic naturally fluctuates due to academic cycles rather than SEO performance changes.