What is Embarque?
Embarque is a productized SEO content marketing agency that offers premium ghostwriting and SEO services at fixed and affordable costs. We’ve helped many bootstrappers and tech startups grow significantly through high quality content that is optimized for search and tailored specifically for our client's target readers. We firmly believe in the products and services of our clients, including their vision and objectives.
What do we mean by online content writing services?
It's outsourcing all your content marketing to a third-party SEO writing company that understands the ins and outs behind the SEO in your industry. Embarque's online content writing services have professional writers with years of experience in different disciplines, SEO tools that help you stay on track with your SEO goals, and an editorial team to handle customer service needs.
Why do I need to publish high-quality content regularly?
Growing an engaged audience is key to long-term success for virtually every type of business. Whether it's interacting with your clients on social media, scaling your SEO efforts, or building an audience on LinkedIn or Twitter, you need high-quality content to meaningfully interact and engage with your target audience.
At the same time, the more you publish content around the same topics, the more these platforms' algorithms will come to see you as a topic authority and the more frequently they will show you to people who might want to read what you're thinking about. High-quality content matters because it's what people will come to associate you with, and higher engagement translates into brand growth in the long run.
How simple is the process?
The whole process can be as involved as you want it to be. Ultimately, it all boils down to client preferences. Some of our clients prefer to communicate everything via chat, instead of Zoom meetings. Others prefer to have monthly calls to get aligned on priorities and goals for the month.
After you complete our questionnaire and mention the topics you want for us to write about, we'll get on with our job. You'll get the finished draft in a Google Docs, where you can add suggestions or make your edits.
How many blog posts a week should I post?
The best SEO strategy varies from one brand to the next. But one thing remains universally true: consistency is key. For more brand awareness, 1-2 blog posts a week are ideal and 3-4 times a week will typically generate more visits from search engines. Embarque is a content writing service that you can subscribe to monthly at sustainable rates for cyclical SEO writing to consistently grow online traffic over time.
How do I pay?
Just create an account on our customer portal, select the package(s) and option(s) you want to purchase, and proceed with your payment.
Once our system has processed the transaction, you’ll then have to answer some questions regarding your product/service, brand, competition, priorities, and goals. Your answers will help us determine how we can help you effectively. If you’re still unsure of the process, feel free to email our founder: julian@embarque.io.
Who is writing my SEO content?
Your content marketing deliverables are all handled by an experienced content writer & strategist with valuable branding and marketing knowledge. All of our writers are rigorously vetted in research, branding, SEO copywriting and SEO content writing, and follow strict editorial guidelines.
Plus, they have access to a suite of SEO tools to help you stay on track with your goals and tweak the strategy if need be.You can work collaboratively with your writer on online editing platforms like Google Docs or converse on a video call to discuss strategy.
How long does it take to rank high in search engine results with SEO content writing?
Many of our long-term clients have begun ranking within days of publishing content
For clients new in SEO content writing, it typically takes anywhere from 2-4 months to see noticeable growth in organic search rankings. It's about quality over quantity. If you're just starting out, it may take longer to rank high because it can take some time to build up authority for your brand online.
What is the difference between SEO content writing and SEO copywriting?
SEO copywriting is articulating words to sell to customers and simultaneously rank in search engines through keywords. It's all about using the right keyword density, LSI keywords, and long-tail phrases within the compelling copy to help your website content rank as high as possible.
SEO content writing is the process of writing quality blog posts, articles, and other website content that people want to read. The goal is to help your customers and generate more natural traffic from search engines to grow brand awareness.
At Embarque, we'll handle the whole hiring process, saving you a significant amount of time, cost and energy. You'll then be able to focus on other things that allow your business to grow.
What is an SEO content calendar?
A content calendar helps you stay on track with your blogging schedule, saves you time, and saves money. With an SEO content writer by your side constantly providing quality website content, you're saving tons of time not having to brainstorm blog post ideas. You can also stay on top of things with months planned ahead and make changes when necessary without any extra hassle.
