Here are the Top 7 Charity SEO Agencies to Boost Awareness and Donations

Quick summary

This article reviews the top 7 charity SEO agencies to help nonprofits boost awareness and donations. Highlighted agencies include Embarque, Torchbox, Giant Digital, and Salience. It covers pricing, services, and how to choose the right partner, emphasizing tailored strategies, measurable results, and sustainable growth for mission-driven organizations.

Struggling to find the right charity SEO agency to drive visibility? 

For many nonprofits, spreading the word about their mission is just as important as securing donations. Yet, even the most impactful causes can get buried online. Competing against well-funded organizations, dealing with limited marketing budgets, and trying to reach the right supporters often makes charity leaders feel like they’re fighting an uphill battle.

That’s where a charity-focused SEO agency comes in, helping organizations boost visibility, attract more volunteers, and ultimately increase donations.

In this Embarque article, we’ll share the top 7 charity SEO agencies that can help your nonprofit strengthen its online presence, grow awareness, and turn clicks into lasting support.

But first…

Why listen to us? 

At Embarque, we’ve partnered with over 200 brands, including mission-driven businesses and organizations, to help them grow their reach through SEO. We understand the realities nonprofits face: tight budgets, the need for transparency, and the challenge of turning clicks into real support. With proven results, we bring the insight needed to highlight the best charity SEO partners that can drive both awareness and donations.

Why hire a charity SEO agency? 

A charity SEO agency is a digital marketing partner that specializes in optimizing nonprofit websites to increase visibility, attract supporters, and drive donations. 

Here are the three biggest reasons to hire one:

Reach more supporters with limited resources

Most charities operate with tight budgets and small teams. A charity SEO agency helps you stretch every dollar by driving consistent, organic traffic without relying heavily on paid ads. This means more visibility for your mission at a lower long-term cost.

Turn awareness into real support

Getting traffic is one thing; converting it into donations, volunteers, or partnerships is another. Charity SEO agencies know how to target high-intent keywords and craft content that resonates emotionally, ensuring your cause doesn’t just get found but also supported. 

At Embarque, for example, we’ve helped mission-driven organizations scale traffic and turn it into measurable results like signups, MRR growth, and increased donations.

Navigate the complexities of nonprofit SEO

SEO for charities isn’t just about rankings; it’s about building trust, showcasing transparency, and aligning with Google’s standards for authority and credibility. A specialized agency understands these nuances and applies strategies tailored to nonprofits, helping you compete effectively against larger, better-funded organizations.

Our list of the top charity SEO agencies to consider

Here's a quick overview of the agencies reviewed in this article:

Leading our list is Embarque, a performance-driven SEO and AI-search agency that understands the unique challenges charities face. At Embarque, we specialize in helping mission-driven organizations boost their visibility, attract more supporters, and ultimately turn that awareness into tangible outcomes. 

Our approach goes beyond rankings; we design strategies that balance tight budgets with sustainable growth, ensuring that every campaign ties back to the final goal: generating real revenue and long-term impact for your cause.

Services

• Story-driven content creation that inspires donors and engages communities
• Technical SEO to ensure your website is accessible, fast, and donor-friendly
• Ethical backlink building to strengthen trust and credibility for your mission
• Keyword research focused on donor intent, awareness campaigns, and volunteer outreach
• On-page SEO that optimizes impact pages like donation forms and program details
• Transparent reporting with clear insights on awareness, engagement, and fundraising impact
• Local SEO to connect with nearby supporters, volunteers, and community partners

Key results

• Grew SignHouse from zero to 60,000 monthly organic visits in 6 months
• Drove 9.6 million yearly organic visits for Flick within 12 months
• Increased Elephas organic traffic by 3,000% in 3 months
• Scaled BlueTally traffic by 14,637%, from 52 to 7,663 monthly visits

Torchbox is a leading SEO agency dedicated to charities, nonprofits, and the public sector. They help organizations boost search visibility, attract high-quality traffic, strengthen brand awareness, and stay ahead in competitive digital spaces. Their approach blends technical expertise with a deep understanding of the nonprofit landscape, ensuring strategies align with mission-driven goals. 

Services

• Charity-focused SEO audits covering performance, technical, and content improvements
• Strategies built around a nonprofit’s audience and mission goals
• Content hubs targeting awareness-driven keywords to grow traffic and support
• Competitor benchmarking and E-E-A-T–based performance reporting
• “Impact SEO” prioritization, such as optimizing site structure for complex content
• SEO training and guides for internal charity teams
• Integration of SEO with Google Ad Grants for greater reach and efficiency

Key results

• Delivered a 30% increase in organic clicks for Diabetes UK
• Achieved 311% increase in revenue from organic search for Art Fund
• Delivered 77% rise in organic traffic for Shakespeare Birthplace Trust
• Achieved 128% rise in the number of PDF downloads year-on-year for Meningitis Now

Giant Digital is a digital agency with over a decade of SEO experience, specializing in charities and ethical organizations. They help nonprofits improve visibility, attract the right audiences, and turn traffic into action. Trusted by organizations like Mental Health UK, League Against Cruel Sports, and Maggie’s, Giant focuses on practical solutions that improve rankings, donations, and engagement.

Services

• SEO audits for charity sites, covering technical, on-page, and off-page health checks
• Tailored SEO strategies aligned with nonprofit goals, from quick wins to long-term growth
• Migration and replatforming support to protect SEO during CMS upgrades
• Content strategies that answer supporter questions and drive engagement
• AI-ready SEO consulting for emerging trends like AEO and semantic search
• Voice search optimization to match natural supporter queries
• Building E-E-A-T to boost trust and authority in competitive charity sectors

Key results

• Delivered 99% more activity happening on mobile for Maggie's
• Achieved 19.4% increase in time on site for Whizz Kidz
• Delivered 34% increase in key visitor interest for Perennial

Salience is an SEO and digital marketing agency that has built strong expertise in working with charities and nonprofits. They understand the realities of limited budgets, the pressure to prove ROI, and the need to make every campaign deliver maximum impact. Offering reduced rates for registered charities, Salience supports organizations with both organic and paid strategies.

Services

• Free Grants support, from applications to full $10K budget optimization
• Technical SEO “Sprint 0” to quickly identify and fix high-priority site issues
• Charity website SEO audits covering performance, setup, and content gaps
• Analytics setup and integrity checks for accurate, reliable reporting
• CRO strategies to boost key actions like donations and signups
• Content marketing to build platforms that turn audiences into advocates
• Core page SEO and copy optimization to align with supporter intent

Key results

• Drove a 71% revenue increase and 30% more donations for Crisis 
• Increased brand searches by 50% Just My Look
• Generated 42% increase in new users YoY for Dreams
• Achieved 11% increase In top 10 keyword rankings for Livescore Bet

Tom Crowe is an independent SEO consultant with years of experience working exclusively with charities and nonprofits. Tom specializes in creating tailored SEO strategies that drive long-term growth, helping organizations increase donations, campaign sign-ups, and supporter engagement while offering discounted rates for nonprofits.

Services

• SEO audits tailored to charity websites to identify technical and performance improvements
• Keyword research and strategy focused on donor intent and fundraising
• Content creation and optimization that highlights missions and impact stories
• Local SEO to connect charities with nearby donors, volunteers, and community partners
• Conversion rate optimization to increase donations and event signups
• Ethical backlink building to strengthen credibility and sector authority
• Ongoing reporting and benchmarking against nonprofit competitors and E-E-A-T standards

Key results

• Delivered a full SEO audit for Scottish Families Affected by Alcohol & Drugs
• Laid the SEO foundation for Revitalise’s new website, improving code and sitemap
• Created an SEO strategy for Khulisa UK, enabling in-house non-technical updates

Platypus Digital is a UK-based SEO agency dedicated to helping charities and nonprofits grow their reach, increase donations, and connect with more beneficiaries. They specialize in tailored strategies that balance awareness with measurable outcomes like sign-ups, fundraising, and engagement. Platypus offers flexible support through retainers, audits, or training.

Services

• Technical SEO audits to fix site errors and improve search performance
• Keyword research to uncover opportunities and guide content strategy
• Competitor analysis to identify winning strategies for your charity
• Content audits to refine, update, or repurpose existing pages
• Tailored content briefs and guides for creating SEO-friendly content
• Site structure recommendations for better user experience and rankings
• SEO training sessions to equip charity teams with core skills

Key results

• Helped Young Lives vs Cancer improve visibility to reach more people impacted by cancer
• Helped Mencap gain full confidence in their GA data after technical fixes
• Increased Mental Health Foundation’s organic traffic by 116% 
• Helped Barnardo’s improved site speed, Google visibility, and traffic

Elixirr Digital has nearly 20 years of experience helping charities and nonprofits grow awareness, traffic, and donations. They emphasize SEO and search-driven campaigns as a foundation, combining this with PPC, CRO, and user research to maximize results. Their work is tailored to the unique challenges of the third sector, where budgets are tight and impact matters most.

Services

• SEO audits and technical fixes to improve site performance
• Tailored strategies to reach donors and service users in search
• Content optimization to deliver the right message at the right time
• Local, international, and e-commerce SEO for long-term growth
• Audience research to align SEO with supporter needs
• SEO integration with digital marketing and Google Ad Grants
• Reporting and analytics to measure impact and refine strategy

Key results

• Achieved a 22.5 % increase in priority conversions YoY for a Professional Services Firm
• Generated a 100.55% YoY growth in keywords ranking in the top 3 positions for Institute of Directors
• Got 185.18% increase in average monthly organic leads for Insurance Brokerage 
• Achieved 28.01% increase in organic stairlift leads for Stannah

What does it cost to hire a charity SEO agency?

On average, hiring a charity SEO agency costs between $1,000 and $15,000 per month, depending on your organization’s size, niche competitiveness, and the level of services required. Some nonprofits may only need audits and basic optimizations, while others benefit from comprehensive, ongoing campaigns designed to drive awareness and increase donations. 

Here’s a simplified breakdown of typical packages:

Use our SEO ROI calculator helps weigh potential value against cost.

At Embarque, our pricing starts at $1,499/month, a standard SEO package that works seamlessly for charities as well. We focus on transparent pricing and tailored solutions, helping nonprofits maximize their resources and turn search visibility into lasting awareness, donations, and impact. 

Each plan comes with a dedicated account manager and custom reporting, ensuring your strategy is built around clear goals and measurable results. 

How to choose the right charity SEO agency

Understand their experience with charities

Choose an agency that has a track record of working with nonprofits or mission-driven organizations. They should understand the unique challenges charities face, like limited budgets, donor-focused content, and awareness-driven goals.

Look for a results-driven approach

The agency should focus on measurable outcomes, such as increased donations, volunteer signups, or program awareness; not just rankings. At Embarque, as seen in our case studies, we design SEO strategies that tie directly to revenue and engagement, helping charities turn search traffic into real impact.

Check for customized strategies

Avoid agencies that use one-size-fits-all tactics. A strong charity SEO agency tailors its approach to your organization’s mission, audience, and goals, ensuring that content, technical SEO, and link-building efforts align with your priorities.

Evaluate reporting and transparency

You need clear, understandable reporting that shows progress and ROI. Embarque provides transparent dashboards and monthly updates, so nonprofits can see how their campaigns are performing and where their resources are making the most impact.

Ensure strong technical and platform expertise

A good charity SEO agency should be well-versed in technical SEO, site architecture, and platform-specific optimizations. They need to ensure your website is fast, crawlable, secure, and optimized, so your mission reaches as many supporters as possible.

Boost your charity’s donations and awareness using Embarque

Nonprofits face the constant challenge of reaching supporters, increasing donations, and making their mission known. The right SEO strategy can turn your website into a powerful channel for awareness and engagement.

At Embarque, we help charities overcome these challenges with tailored SEO strategies that focus on visibility, donor intent, and sustainable growth. From technical optimizations to content designed to inspire action, we ensure your campaigns translate clicks into real support and long-term impact.

Ready to see results for your organization? Partner with Embarque today.