Charity SEO that grows visibility for your cause (and turns attention into action)
Whether your goal is helping more people find support, spreading awareness, recruiting volunteers, or increasing donations, we help charities show up when people search, then we track real actions, not just traffic.
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Some SEO Wins We're Proud Of
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30% off SEO for registered charities
You already have limited time, limited budget, and a big mission.
SEO should not be priced like you’re a VC-backed startup.
If you’re a registered charity or nonprofit, you get 30% off all SEO work.
Every month. Every project.
What the charity discount applies to
- Strategy + keyword research
- Technical SEO audits + fixes
- Content planning + SEO writing
- Link building / digital PR
- Local SEO (for branches, services, events)
- On-page optimisation + content refreshes
- SEO reporting + attribution setup
Eligibility
- Registered charity/nonprofit (UK Charity Commission, IRS 501(c)(3), or local equivalent)
- One-time verification during onboarding
- Discount applies while the org remains active/verified
People are searching for your cause right now. We help you show up when it matters.
Most charities rely on word-of-mouth, social spikes, PR moments, or seasonal campaigns. But your audience does not move in neat campaign windows.
They search in real moments:
- When they need help.
- When they want to support.
- When they want to understand an issue.
- When they are deciding who to trust.
If you’re not visible for those searches, the moment passes, and the action goes elsewhere.
What better visibility unlocks
Show up for “help with…” searches, local support, eligibility questions, and urgent needs, then make the next step clear.
Rank for the questions people ask before they care, share, or take action. Educational content compounds over time.
Capture intent like “volunteer near me”, “community support”, “charity partnerships”, and “corporate volunteering”, and route people to the right next step.
If donations are part of your model, we build clear, trustworthy donation journeys and track what actually drives contributions.
Your growth engine starts with charity-focused SEO (built around real intent)
Charity SEO is not one audience.
You’re serving different groups with different intent, language, and urgency:
- People who need help (services, eligibility, location)
- People who want to help (volunteer, donate, fundraise)
- People checking trust (impact, transparency, reports, reviews)
- People who can amplify you (press, partners, grant-makers, community orgs)
We map those journeys, then build content and landing pages that meet people where they are, with the right next step.
- “I need help” searches (support services, access, local availability)
- “I want to help” searches (donations, volunteering, fundraising)
- “I want to understand” searches (explainer content, education, myths, facts)
- “Can I trust you?” searches (impact, accountability, governance)
We Offer...
We prioritise searches that lead to real outcomes for your charity, including support enquiries, volunteer signups, newsletter growth, event registrations, resource downloads, and donations where relevant.
We create pages that answer what people need before they act:
- What you do
- Who you help (and who you do not)
- Where you operate
- What impact looks like (proof, reports, outcomes)
- How to access support or get involved
- Clear next steps (enquire, call, sign up, attend, donate)
We fix the issues that quietly limit visibility and trust:
- Indexing and crawl problems
- Slow pages, especially key action pages
- Thin or duplicated content
- Broken internal linking and unclear site structure
- Structured data to improve clarity in search results
We build relevant links and digital PR that strengthen credibility, helping your most important pages rank and ensuring your charity looks trustworthy when people research you.
Real Results: How Companies Grow With Our Systems
We won’t pretend every charity is the same. But we can show that our system works across competitive markets and high-intent conversion journeys.
This section demonstrates our ability to execute strategy, content, technical SEO, and authority building at a high level. If you want a charity-specific example, we can walk through a tailored plan on the call.
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How We Build SEO Systems That Drive SaaS Growth
We understand your mission, programmes, audiences, and constraints, define your primary goal, and map journeys by intent and urgency.
We run a technical audit, content gap analysis, and search landscape review, including larger organisations and local alternatives competing for the same attention.
We deliver a prioritised plan with quick wins first, followed by compounding work, supported by content creation, technical fixes, and authority building where needed.
We track what matters to your charity, including support enquiries, volunteer submissions, email signups, event registrations, resource downloads, and donations where relevant. Then we continuously improve the conversion paths so visibility turns into action.
Here's What They're Saying Regarding Our Services...
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
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"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
We’re the one for you if…
How We Stack Against
Other Options
Book a charity SEO strategy call
Walk away with a clear plan to increase visibility for your cause and turn that visibility into real actions, whether that’s support enquiries, volunteers, awareness, partnerships, or donations where relevant.
Frequently
Asked Questions
Does the 30% discount apply to monthly retainers and one-off projects?
Yes. Once verified, the discount applies to all SEO work, whether ongoing or project-based.
What do you need to verify charity status?
Usually a charity registration number or equivalent documentation that matches your legal entity and website.
How long does charity SEO take to work?
Early traction typically appears within 60–90 days, with compounding gains over 6–12 months.
Can you track impact beyond donations?
Yes. We track support enquiries, volunteer signups, event registrations, email subscribers, resource downloads, and donations where relevant.
We’re a small charity. Is SEO still worth it?
Often yes. We focus on high-intent quick wins first and scale over time.
Do you handle technical SEO as well as content?
Yes. We manage strategy, technical execution, content, and authority building end-to-end.
Will this work across multiple locations or regions?
Yes. We build structures that support multi-location visibility without creating thin or unhelpful pages.
Do you guarantee rankings?
No. What we guarantee is a clear plan, transparent execution, and reporting tied to outcomes your charity cares about.