Helpful summary
Overview: We've identified top London SEO agencies for different budgets, offering services ranging from basic local SEO to advanced strategies, ensuring a match for every financial plan.
Why you can trust us: We helped MentorCruise, an online platform offering mentorships, in achieving over a 1,600% increase in annual revenue in just 18 months.
Why this is important: Investing in an SEO agency can significantly increase your website's traffic, user engagement, and revenue. These agencies offer tailored strategies that cater to the unique challenges of the competitive digital landscape.
Action points: Evaluate and select an SEO agency that aligns with your budget and business goals. Consider their track record, offered services, and their ability to tailor strategies to your specific needs.
Further research: Explore more about the specific offerings of these agencies, focusing on those that align with your business type and growth stage.
Want to find the perfect London SEO agency for your business?
Looking for the best SEO agencies in London that fit your budget? You've come to the right place. Our comprehensive search has revealed eight top London SEO agencies, each offering unique services to cater to various budget ranges. Whether you're a startup on a shoestring or a well-established company with more to invest, we've found an agency that matches your financial plan.
We've focused on agencies that not only offer competitive pricing but also deliver measurable results. From boutique firms specializing in local SEO to larger agencies with a global reach, our list covers the full spectrum.
Dive into our findings to discover the perfect London SEO agency, like Embarque, for your business, tailored to your budget and your unique digital marketing goals. It's time to boost your search rankings and get the visibility your brand deserves!
Why listen to us?
Embarque stands out in London’s competitive SEO landscape. Our work with MentorCruise led to a staggering 1600% increase in annual revenue in just 18 months. We helped SignHouse in boosting their organic traffic by 60 times in half a year, and improved a software program’s traffic from 5,000 to over 20,000 in under six months. Additionally, our partnership with Upscribe transformed their SEO strategy, quadrupling their organic traffic to key pages from 450 to over 1,800 monthly searches in less than six months.
Our case studies underscore our capability to deliver impactful SEO results, driving traffic and revenue growth for small businesses in diverse sectors.
What are SEO Agencies?
SEO agencies are crucial for online businesses in the digital age. We employ a variety of techniques and strategies to enhance a website's visibility and performance in search engine results.
One of the main goals is to improve both the quality and quantity of organic traffic to a website from search engine results pages (SERPs), making it more visible to potential customers seeking relevant products, services, or information.
SEO services offered can vary in price based on factors like agency expertise, project complexity, and included services. Here are the price ranges:
- Budget-Friendly: Affordable SEO agencies offer basic optimization services targeting keyword research, on-page optimization, and local SEO. These options benefit small or local businesses with limited budgets.
- Mid-Range: Mid-range SEO services provide a more comprehensive approach, including on-page, off-page, and technical SEO, along with analytics and strategy development. They suit businesses looking to expand their online presence aggressively.
- Premium: Premium SEO agencies offer top-tier services for enterprises or highly competitive industries. These services include advanced strategies, extensive content creation, website audits, and customized plans.
In London, a diverse and competitive market, businesses can find an SEO agency that fits their budget and needs. Evaluating different agencies, considering industry experience, and assessing success stories are crucial. But how can you evaluate agencies? Start by looking at their social proof.
Embarque stands out in London's competitive SEO market with impressive case studies. We boosted a client's website traffic from 27 to 227 visitors monthly in three months, increased SignHouse's organic traffic 60-fold in half a year, and revived a software program's traffic from 5,000 to over 20,000 in under six months.
Additionally, we helped a job platform achieve 21,000 monthly search clicks and grew Flick's annual organic search traffic to 9.6 million. These cases demonstrate our capability to deliver substantial SEO results in various contexts.
Why hire an SEO agency?
Enhance business growth and online visibility
Investing in search engine optimization (SEO) is crucial for driving business growth in the digital world. A well-optimized website has a higher chance of appearing at the top of search engine results pages (SERPs), increasing the potential to attract organic traffic.
This, in turn, can significantly boost the conversion of visitors into paying customers. For businesses, particularly those with limited online presence, SEO investment is not just an expense but a vital strategy for expansion.
Take Upscribe for instance. Before working with Embarque, they faced a common startup challenge: a lack of clear SEO direction.
Embarque stepped in to develop a comprehensive SEO strategy. This collaboration led to impressive results: organic traffic to Upscribe's key pages quadrupled in less than six months, jumping from 450 to over 1,800 monthly searches.
By January 2023, Upscribe's organic traffic reached 1,779 monthly searches, highlighting the effectiveness of Embarque's tailored approach in boosting online visibility and growth.
Expertise and efficiency in the field
Experienced SEO professionals possess the necessary expertise and resources to deliver efficient results.
Reliable SEO agencies tend to stay updated with the latest trends and adapt their strategies accordingly, providing a comprehensive approach to optimization. This includes covering technical, on-page, and off-page aspects. Moreover, professional SEO services can save time and allow you to focus on other crucial areas of your business. With the right help, you’ll be able to achieve a significant return on your investment through improved website performance and enhanced rankings.
Cost-effectiveness compared to other channels
SEO is known for its high effectiveness compared to other digital marketing channels. Allocating a sufficient budget to SEO can yield higher returns compared to spreading the marketing budget too thin across multiple channels.
This is because a well-executed SEO strategy can significantly improve a website's organic search ranking and visibility, leading to increased traffic and potential conversions.
Criteria to consider when choosing an SEO agency
When choosing an SEO agency, several critical criteria should be considered to ensure you select a service that meets your needs effectively and efficiently.
1. Cost-effectiveness
Establishing your budget is crucial. Consider the desired contract duration, reporting frequency, whether you need a local service provider, and other potential deal-breakers.
It's beneficial to talk to at least three SEO providers before making a decision. This comparison helps in understanding all your available options and may also provide leverage for possible negotiations regarding prices, services, and contract stipulations.
2. Social proof
Case studies allow you to see an agency's past clients, understand their process in tackling issues or achieving goals, and view the actual results they have delivered.
This insight is vital in assessing whether the agency's services align with your objectives and whether they have a proven track record of success.Especially when you're on a budget, every cent counts. While some might offer lower prices, it's important to note that this could be due to their lack of case studies and limited expertise.
At Embarque, we created a tailored SEO content strategy for startup SignHouse. The result? An impressive growth in organic traffic, going from zero to 66,000 monthly visitors in just six months.
3. Past work
When selecting an SEO agency, it's crucial to audit their past work to gauge their effectiveness and expertise. Using a tool like Ahrefs, you can conduct a detailed analysis of their previous projects.
4. Services provided
It's important to ask the agency if they can itemize their pricing package by specific services and hours spent working on each. This inquiry helps understand the extent of their commitment and the actual time they dedicate to your SEO.
An agency with a high number of client accounts but a small team might indicate that they are stretched thin, potentially at the expense of quality, or outsourcing some of the work.
5. Experience and expertise
Look for an agency with a proven track record in SEO. Years of experience often mean a deeper understanding of SEO trends and practices. An experienced agency is more likely to adapt to the ever-changing SEO and digital marketing landscape.
And since we’re talking about proven expertise, CleanVoice, an AI-powered tool for removing filler words in audio, saw remarkable SEO success with Embarque's experience and expertise.
In a highly competitive niche, Embarque's strategy led to an increase of over 30k in monthly SEO traffic and a significant click-through rate of 7.9%, with monthly organic traffic exceeding 40k and over 1 million impressions. This was achieved through a focused content strategy on trending topics, optimizing underused topics via Google Search Console, and a continual update system to enhance article rankings
6. Client testimonials and reviews
Insights from past clients can provide valuable information about an agency's performance and client satisfaction levels. Agencies should be willing to share testimonials, and you can also check online reviews to gauge their reputation.
7. Range of services
A good SEO agency should offer a comprehensive range of services, including on-page, off-page, and technical SEO. They should explain their services clearly and communicate how they will help you achieve your specific business goals.
8. Success metrics and reporting
The agency should provide clear success metrics and regular reports on your SEO campaign's progress. Transparent reporting helps you understand the effectiveness of their strategies and the return on your investment.
9. Personalized approach
The best SEO agencies offer customized strategies tailored to your business, industry, and specific challenges. They should take the time to understand your needs and adapt their services accordingly.
8 Best London SEO agencies for every budget
- Embarque
- SEO Moves
- Rapid SEO London
- Nice Digital Studio
- Caveni Digital Solutions
- Gripped
- Skale
- Directive Consulting
A. All in One: Cost-effective, Mid-range, and Premium Services
1. Embarque
With our fair and affordable pricing, Embarque is the top choice for SEO agencies catering to every budget. We provide a range of services including mid-range and premium options.
Our SEO services are comprehensive and versatile, catering to a wide range of business needs. We focus on delivering customized, scalable solutions with an emphasis on transparency and data-driven strategies. Our product-led SEO writing and case studies demonstrate a strong commitment to quality and results.
Services Offered
- Strategic Keyword Research: Focuses on identifying keywords that are not only high in volume but also have a difficulty score of less than 20, making them easier to rank for.
- Product-Led Content Writing: Specializes in product-focused SEO writing, emphasizing high-quality research and critical analysis. This approach is designed to create engaging content that highlights product features and use cases.
- Content Rewriting and Optimisation: Designed for those using AI-generated content or seeking to improve the quality of their existing content.
- Linkbuilding Strategy: Includes a range of tactics like niche edits and guest posting to provide premium backlinks.
- Flexible Pricing Packages: Their pricing model includes flexible content packages that can be customized based on client needs and budget.
Pricing
We offer flexible pricing options tailored to your specific needs. One such option is the Blended package, which provides the following benefits:
- Optimize: Includes 1 dedicated person for each: Account management, research, and writing. It also involves strategic document and reporting, 2-3 product-led posts totaling 4,500 words, 3 high-quality backlinks with a domain rating (DR) of 40+, basic keyword research, and starts from $1300/month.
- Catapult: Includes 1 dedicated person for each: Account management, research, and writing. It also involves strategic document and reporting, 5-8 product-led posts totaling 9,000 words, 5 high-quality backlinks with a domain rating (DR) of 40+, basic keyword research, and starts from $2500/month.
- Startup: Set at $800 per month and includes 1 dedicated person for each of the following tasks: account management, research, and writing. Additionally, it offers a strategic document and reporting along with 3-4 product-led posts totaling 4,500 words. Basic keyword research is also included.
- Steer: $1300 per month and also includes 1 dedicated person for each of the tasks mentioned above. It offers a strategic document and reporting, along with 5-8 product-led posts totaling 8,000 words. Basic keyword research is included as well.
- Star: $2500 per month and includes 1 dedicated person for each of the tasks mentioned above. It offers a strategic document and reporting, along with 9-18 product-led posts totaling 15,000 words. Keyword research is also included.
B. Cost-Effective (Affordable for Starters)
2. SEO Moves
SEO Moves provides comprehensive SEO services with technical excellence, customized strategies, and transparent reporting. Flexible packages cater to business needs, backed by a knowledgeable team.
Services Offered
- Technical SEO: Focuses on the technical aspects of SEO, including compliance with various Google algorithms like Panda, Penguin, and BERT.
- Managed SEO Services: Comprehensive services including SEO audits, content marketing, link development, and strategic reporting.
- Expert SEO Implementation: Customized keyword strategies, content optimization, and high-quality link building.
- Dedicated Account Manager: Personalized management and consistent support for each client.
Pricing
- Bronze Package: The Bronze Package is priced at £329.99 per month. It is suitable for sole traders and includes up to 10 keywords, a basic monthly report, onsite optimization, local/national SEO, technical SEO, DA20+ link building, and more.
- Silver Package: The Silver Package is priced at £649.99 per month. It is aimed at sole traders and small businesses, offering up to 40 keywords, an advanced SEO monthly report, full onsite improvements, technical SEO, DA30+ link building, and other features.
- Gold Package: The Gold Package is priced at £1449.99 per month. It is designed for small to medium-sized businesses, providing up to 100 keywords, priority task completion, continuous 24/7 monitoring, elite content creation, DA40+ link building, content auditing, and more.
3. Rapid SEO London
Rapid SEO London provides tailored SEO services to achieve and maintain high rankings on Google. Their comprehensive approach includes onsite optimization, backlink building, and social media monitoring. With flexible packages, they cater to diverse business needs, delivering tangible results.
Services Offered
- Page 1 Ranking Focus: Rapid SEO London aims to achieve first-page results on Google, emphasizing their success in improving client websites' rankings.
- Tailored SEO Packages: Starting from £495 + VAT per month, they offer bespoke SEO packages to suit different business needs.
- Comprehensive SEO Services: Their services cover local, UK-wide, and international SEO, adapting strategies to each client's unique requirements.
- Onsite SEO Emphasis: About 80% of their strategy focuses on onsite SEO, addressing the technical aspects of websites to enhance search engine friendliness.
Pricing
- Local SEO Package for London Companies: Starting from £495 per month + VAT, this package is designed specifically for local companies. It includes up to 10 keyword phrase optimization, Google Search Console, Analytics & Business Map Listing setup, safe backlink building, and email support 7 days a week.
- SEO Package for UK & eCommerce Coverage: Priced at £795 per month + VAT, this package offers all the benefits of the local SEO package. Additionally, it includes competitor SEO analysis & tracking, up to 20 keyword phrases optimized, targeted backlinking, advanced SEO reporting & analysis, and expert telephone support.
- SEO Package for International Companies: For £995 per month + VAT, this comprehensive package builds on the SEO UK package. It includes content copywriting, optimization of up to 40 keyword phrases, international SEO reporting in any country, social media monitoring, and a tailored bespoke SEO service.
4. Nice Digital Studio
Nice Digital Studio offers a complete suite of SEO services, focusing on technical optimization and content enhancement. They provide tailored solutions to increase online visibility, traffic, and sales. With packages for businesses of all sizes, they deliver effective and measurable SEO solutions to boost online presence.
Services Offered
- SEO Site Audit: Conducts thorough audits to identify and rectify any issues that may hinder SEO performance.
- Content Creation: Creates SEO-optimized content to improve site relevance and engagement.
- Google Ads PPC Management: In addition to SEO, they manage Google Ads PPC campaigns for increased leads and sales.
- Custom Web Development: Development of high-tech, attractive websites tailored to client needs.
Pricing
- Specialist Package: Priced at £499/month, this package includes optimization for 25 key phrases, optimization of 10 pages, 3 competitive analyses, and 3 blog/information page writing, among other features.
- Pro Package: At £729/month, this package caters to small and medium businesses in competitive niches. It covers optimization for 50 key phrases, 20 pages, 5 competitive analyses, and includes more extensive content writing and other SEO services.
- Guru Package: Priced at £1129/month, this package is designed for highly competitive service niches. It includes optimization for 70 key phrases, 30 pages, 7 competitive analyses, and more comprehensive SEO services compared to the other packages.
C. Mid-range
5. Caveni Digital Solutions
Caveni Digital Solutions offers comprehensive services, blending technical expertise and creative design for tailored digital solutions. Focused on SEO, web development, and branding, they are a versatile partner for enhancing digital presence.
Services Offered
- Search Engine Optimization (SEO): Caveni provides comprehensive SEO services, ensuring that clients' websites rank higher in search engine results and attract more traffic.
- Branding: Assists in developing and transforming brand identities to resonate with modern trends and customer preferences.
- Marketing Strategy: Creates tailored marketing strategies, utilizing their expertise to drive traffic and enhance brand visibility.
Pricing
Caveni Digital Solutions does not explicitly list their pricing on their website. For precise and customized details regarding their services and fees, it's recommended to directly contact Caveni Digital Solutions.
6. Gripped
Gripped's buyer-centric approach focuses on high-intent keywords and creative strategies to enhance visibility. They offer comprehensive services aligning with B2B SaaS and tech companies' specific needs, combining SEO with broader marketing goals.
Services Offered
- SEO Audits: Comprehensive analysis including website structure, content, Google Analytics insights, Google Search Console data, and competitive landscape.
- SEO Management: Encompasses on-page, off-site, and technical SEO, tailored for SaaS and tech companies, optimizing for visibility and user experience.
- SEO Content: Creation of high-quality, SEO-centric content tailored to the interests of your target audience, enhancing search rankings and traffic.
Pricing
- SEO Audit: Starts from £3,000 as a one-off cost. This includes a deep dive into your SEO across search and website health with recommendations for improvement.
- Search Marketing (Content + SEO + PPC): Begins at £5,000/month, creating a search marketing strategy integrating paid and organic search to drive demand.
- SEO Management: Starting from £2,000/month, this includes auditing existing SEO and developing a strategy with monthly execution.
- Full Digital Marketing Engagement: Starts from £7,500/month, offering a combination of demand capture and creation tactics across various marketing channels.
D. Premium
7. Skale
Skale offers SEO services for SaaS businesses, specializing in link building, content creation, and comprehensive SEO management. Our approach drives growth, boosts pipeline and MRR for SaaS companies.
Services Offered
- Link Building: Partners with high-quality sites to secure impactful links.
- SEO Content: Creates user-centric content backed by experts to drive pipeline and MRR.
- SEO Management: Full management of the SEO channel to drive growth in Product Qualified Leads (PQL) and Sales Qualified Leads (SQL).
Pricing
Skale does not explicitly share their pricing on their website. You’ll need to contact them for a custom quote.
8. Directive Consulting
Directive's SEO services drive long-term growth in organic traffic, leads, and pipeline for tech brands. Their integrated approach combines content marketing, core page SEO, CRO, and technical SEO, to help enhance online visibility.
Services Offered
- Content Marketing & SEO: Develops content that drives more Sales Qualified Leads (SQLs) from target customer segments and personas.
- Core Page SEO: Enhances the SEO of essential web pages.
- Conversion Rate Optimization (CRO): Improves the conversion rate of web content.
- Technical SEO: Addresses the technical aspects of SEO to enhance website
Pricing
Directive Consulting's website does not provide specific details about their service packages or pricing. They offer a range of marketing services, including SEO, paid media, and marketing strategy. However, for detailed information on packages and pricing, it is recommended to contact them directly.
Wrapping up
The secret to thriving in the bustling London market lies in the strategic implementation of SEO. By choosing the right agency, you can enhance your online visibility, drive targeted traffic, and ultimately, achieve your business goals. Embarque, with our proven track record in delivering exceptional SEO results across diverse industries, stands ready to guide you. Our expertise in crafting bespoke SEO strategies ensures that your business not only competes but excels in the competitive London market.
Embrace the opportunity to transform your online presence. Partner with Embarque, and let us navigate the complexities of SEO for you. Together, we can unlock the full potential of your online presence and steer your business towards unprecedented growth.
Contact us today, and let’s begin this journey of digital excellence together!
