AI SEO

Crawl Information in Bing Webmaster Tools shows how Bingbot accesses and reads your website. It includes data on crawl activity, crawl errors, robots.txt rules, and crawl rate settings, helping you identify access issues and ensure Bing can properly discover, crawl, and index your pages.

The Bing AI Performance report in Bing Webmaster Tools shows how often your pages are cited in AI-generated answers like Copilot. It tracks citations, impressions, clicks, and queries, helping you understand which content gains visibility in AI responses. Because of reporting delays and privacy thresholds, the data is directional, so it is best reviewed alongside traditional search performance metrics.

Search impressions measure how often your page appears in search results, while AI citations measure when an AI system actively references your content as a trusted source in a generated answer. Impressions reflect passive visibility, whereas citations signal authority and trust.

In the AI search era, the most important metrics measure influence, not just clicks. Key KPIs include AI mention rate, grounding query presence, AI referral traffic, branded search trends, MQLs from organic and AI traffic, and narrative consistency across platforms. Together, these metrics track whether your brand appears in AI answers, how it is positioned, and whether that visibility drives downstream demand and conversions, even in a zero-click environment.

To get cited by Copilot, your content must align with the AI’s grounding queries, be structured for easy extraction, factually verifiable, authoritative, fresh, and formatted to answer specific user or comparison questions. Use clear headings, bullet points, tables, FAQ sections, credible data, schema markup, entity clarity, and regular updates to ensure your content is trusted, extractable, and prominently cited in AI-generated answers.

The Bing Webmaster Report is the set of dashboards in Bing Webmaster Tools that show how your site performs in Bing search. It includes data on search performance, AI citations, crawl activity, indexing status, and technical issues, helping you understand how Bing discovers, crawls, and displays your pages.

Curious how AI knows so much? Find out how LLMs are trained and where their facts actually come from.

The Bing AI Performance report includes citations from all web-connected Microsoft Copilot surfaces, such as Bing Copilot, copilot.microsoft.com, and Copilot in Edge and Windows. It does not include Microsoft 365 Copilot, GitHub Copilot, Azure OpenAI apps, or offline Copilot modes. This means the report reflects visibility across the broader Bing-powered AI ecosystem, not just Bing search.

Pages get cited more often by AI because they provide clear, direct answers, strong structure, genuine topical depth, and credible signals of trust. Content that includes original insights, matches the query format, and comes from authoritative domains makes it easier for AI systems to extract and confidently reference information.