AI SEO

AI citations are references to your content within AI-generated answers, showing the AI relies on your pages. They boost visibility, trust, and traffic when your content is clear, factual, and authoritative.

An AI Performance Dashboard tracks how your content performs in AI-generated search and assistant results. It monitors metrics like AI citations, visibility, clicks, CTR, and engagement gaps to show when AI references your content and when users visit your site, helping teams optimize content for both authority and traffic in AI-driven discovery.

AI referrers are platforms that send visitors to your site from links inside AI-generated answers.

Discover how agentic AI is reshaping SEO as autonomous agents change how users search and take action online.

Grounding queries are not replacing search queries. Users still ask questions the same way, but AI systems now run their own structured, keyword-style searches in the background to find sources before answering. These backend queries determine which content gets read, extracted, and cited, making SEO less about pages and more about ranking for the specific query chunks the AI is trying to answer.

Average Cited Pages measures the average number of your website pages cited in AI-generated answers over a specific period. It shows how consistently AI systems reference your content, indicating topical authority, retrievability, and visibility in AI-powered search results.

Bing Crawl Control, found in Bing Webmaster Tools, lets you manage how often and when Bingbot crawls your site. You can adjust crawl speed hourly to reduce server load during peak traffic or speed up crawling overnight. It doesn’t control which pages are indexed or their ranking—just the rate of visits. Use it for large sites, migrations, or server-sensitive periods.

Grounding queries reveal new content opportunities by showing the exact information AI systems search for when they lack confident answers. By identifying these gaps and creating clear, well-structured content that directly targets those queries, you can fill unmet demand and increase the chances of your content being cited by AI.

Websites can rank well in traditional search but still not appear in AI answers because rankings prioritize authority and backlinks, while AI systems prioritize clarity, structure, direct answers, and trustworthiness. Pages that are unstructured, overly promotional, or indirect often get skipped by AI even if they rank highly. Improving formatting, adding schema, and answering queries clearly upfront can help close the gap between rankings and AI visibility.