We Rank the 7 Best Real Estate SEO Agencies in 2025 to Drive Listings & Leads

Quick Summary

This article highlights the top 7 real estate SEO agencies helping agents, brokerages, and property platforms rank higher in search, capture buyer and seller traffic, and close more deals. Our top picks include Embarque, SEO for Real Estate Agents, and Luxury Presence.

Struggling to get your real estate listings seen online?

Many agents and brokerages spend hours crafting perfect listings, only to see them buried on page two or three of search results. Without strategic SEO, even the most stunning homes can go unnoticed, leaving potential leads untapped and sales opportunities on the table. 

The challenge isn’t just about traffic; it’s about attracting qualified buyers and sellers actively searching for properties in your area.

In this Embarque article, we’re going to rank 7 top real estate SEO agencies that can help you rank higher, drive more listings, and generate leads consistently.

But first…

Why listen to us?

At Embarque, we help both agencies and direct clients grow their visibility and revenue through SEO. Our work spans real estate platforms, SaaS tools, and B2B marketplaces, driving results like 14,000% traffic growth, 1600% revenue increases, and hundreds of first-page rankings.

We’ve also reviewed dozens of SEO agencies that promise results for real estate professionals. Our shortlist focuses on proven performance, real estate SEO expertise, and strategic depth, not just polished portfolios.

What is a real estate SEO agency?

A real estate SEO agency is a marketing partner that helps realtors, brokerages, and property platforms improve their visibility on search engines like Google.

Instead of relying only on paid ads or listing sites, these agencies use strategies such as keyword research, on-page optimization, content creation, and link building to attract qualified buyers, sellers, and investors through organic search. 

Their goal is simple: make sure your property listings, service pages, and local profiles rank higher so you generate more leads and close more deals.

Why hire a real estate SEO agency?

They specialize in local SEO for competitive markets

Most property searches start with local intent, like “homes for sale in [city].” Real estate SEO agencies know how to rank you in Google Maps, local packs, and hyper-local searches that bring in real buyers and sellers, not just casual browsers.

See our list of the top local SEO agencies.

They optimize IDX and listing pages for maximum visibility

Unlike general SEO firms, real estate specialists understand the technical side of property feeds. They can index MLS data, enhance listing page structures, and ensure each property is fully optimized to appear in search results where buyers are actively looking.

They save you time and money while driving results

Building in-house SEO expertise is expensive and time-consuming. Agencies already have proven processes, tools, and expertise in place. At Embarque, for example, we’ve helped platforms scale traffic and revenue by removing trial-and-error and executing strategies that deliver consistent growth.

Our list of the 7 top real estate SEO companies

Below is a summary of the agencies we’ll cover in this guide:

Topping our list is Embarque. We are a leading real estate SEO agency built to help agents, brokerages, and platforms rank higher and attract more qualified leads. We’ve partnered with fast-growing marketplace platforms, and since real estate websites follow a similar structure, our expertise translates seamlessly into driving visibility for property listings and local searches. 

Our approach goes beyond traffic; we design SEO strategies that generate real buyers and sellers, making us a trusted partner for real estate professionals ready to scale.

Services

•  Fixed-price SEO packages combining local content, strategy, and backlink outreach
• In-house writers producing hyper-local, intent-optimized real estate blog and listing pages
• Authority backlinks sourced from high-trust property and commercial real estate domains
• Campaign metrics tied directly to contact form leads and property inquiries
• Rapid onboarding and delivery ideal for lean investor and brokerage setups
• Google Business Profile and local citation optimization
• Technical SEO and site architecture improvements 

Key results

• Increased a marketplace traffic from 10k to 40k in just 1 year
• Helped 4-day week get to 21,000 monthly search clicks in under 3 months.
• Achieved a 16X YoY Revenue Growth in 3 years for MentorCruise
• Helped Space Crew Generate 160K+ clicks in 3 years

As their name implies, SEO for Real Estate Investors focuses on helping real estate investors improve their online visibility, attract highly motivated leads, and generate more qualified traffic through tailored SEO strategies. Their approach emphasizes long-term sustainable growth, keyword targeting specific to investment niches, and local SEO to rank in targeted geographic markets.

Services

• Technical SEO audits and website optimization
• Keyword research focused on investor intent
• Creation of high-quality, relevant content
• Mobile-responsive and fast-loading site development
• Link-building with reputable real estate websites
• Local SEO for targeted geographic visibility
• Ongoing SEO performance monitoring and analytics

Key results

• Helped clients rank #1 for competitive “sell my house [location]” searches
• Drove top rankings for “we buy houses in [location]” across multiple real estate businesses
• Achieved a record of 10 qualified leads per day for a property investor

Ink Digital Agency provides personalized SEO services tailored specifically for estate agents and small brokerages. They focus on creating customized strategies that boost online visibility, enhance local SEO, and improve conversion funnels without heavy reliance on paid ads. They emphasize technical SEO audits, geographic and neighborhood landing page optimization, schema integrations, and Google My Business optimization.

Services

• Technical SEO audits (site structure, backlink analysis)
• Content marketing tailored for real estate
• Keyword research focused on local and property-related terms
• Competitor analysis for market positioning
• Backlink analysis and strategic link building
• Schema markup implementation for listings and business info
• Conversion rate optimization on listing and service pages

Key results

• 146% increase In keyword rankings for Broken Society
• Achieved 157% growth in organic clicks for Suited Insurance
• Drove 2.7k additional clicks for key search terms for Mercury Holidays
• 50.25% increase in year-on-year impressions for Gamma Communications

Real Geeks SEO Agency offers an all-in-one solution for realtors. They combine professional, SEO-optimized IDX websites with integrated CRM tools and lead generation capabilities. Unlike traditional agencies, Real Geeks takes a slightly different approach by focusing primarily on SEO-only strategies embedded in their platform to drive organic traffic and ranked listings, alongside their paid lead generation tools.

Services

• SEO-optimized IDX websites showcasing real estate listings and agent expertise
• Integrated CRM for organizing, tracking, and nurturing leads automatically
• Property search features with real-time MLS integration and dynamic maps
• Lead magnets like property valuation pages and neighborhood market reports
• Automated marketing through Google PPC and Facebook Ads campaigns
• User activity tracking funneling data into CRM for targeted marketing
• Ongoing training, customer support, and a community for user success

Key results

• Generated 4,000 transactions a year with 315 agents for Greg Harrelson and the Harrelson Group
• Built 14 Real Geeks websites attracting thousands of monthly organic visitors for Greg Harrelson
• Helped Elizabeth La Riva expand from a solo agent to a full team with multiple Real Geeks websites
• Enabled Patrick Lum to manage 30+ monthly leads affordably with Real Geeks’ AI assistant

Thrive Internet Marketing Agency focuses on driving steady organic lead flow by optimizing websites with the right real estate keywords, conducting SEO audits, optimizing site structure, and registering businesses with relevant real estate directories. Their approach is highly tailored to meet the goals of both residential and commercial real estate agencies, combining deep industry knowledge with proven SEO strategies to attract qualified buyers and generate sustainable growth.

Services

• In-depth keyword research and strategy focused on real estate markets
• Comprehensive SEO audits to identify and fix website issues
• On-page optimization including site structure and content alignment
• Link building with quality backlinks from authoritative websites
• Local SEO tactics to improve rankings in Google 3-Pack and local directories
• Content creation optimized for real estate listings, blogs, and buyer intent
• Reputation management including review monitoring and online presence upkeep

Key results

• +300% average monthly website visits for Brazos Higher Education
• +93.5% organic search traffic (YoY) for Multiple-Location Restoration and Reconstruction Firm
• +3.1K% top 10 keyword rankings for Whistleblower Law Firm
• +558% purchase for Holyland marketplace

Luxury Presence is a premier real estate marketing platform focused on luxury agents and teams. They are known for their high-end, custom website designs that emphasize branding, trust, and exclusivity for high-net-worth clientele. Their SEO approach combines expert strategy with AI-powered automation, aimed at ranking clients higher in local and luxury real estate searches.

Services

• AI-powered SEO automation for improved keyword targeting
• Google Business Profile optimization for enhanced local search presence
• Technical SEO including site speed and mobile responsiveness enhancement
• On-page SEO with automatic updates to meta tags and headers
• SEO-optimized blog content creation tailored to local markets
• Programmatic SEO using MLS data for automated property search pages
• Neighborhood pages development to boost local expertise and SEO visibility

Key results

• Generated 11.8k app actions in 6 months for Ricardo Rodriguez & Associates
• Delivered 10k+ organic impressions for The Habibi Group
• Achieved 81.8% increase in leads in month one for FirstTeam Real Estate

ThatWare is recognized for their track record of elevating the online presence of residential and commercial complexes. They integrate AI and data-driven technologies like NLP, deep learning, and quantum SEO architecture to stay ahead of search engine algorithms and market trends. Their tailored strategies focus on understanding the competitive real estate landscape with comprehensive keyword research, local SEO, on-page and off-page optimization.

Services

• Comprehensive keyword research and competitor analysis
• On-page optimization tailored to real estate properties
• Local SEO strategies targeting geographic markets
• Content marketing with SEO-optimized property listings and blogs
• Technical SEO integrating AI and NLP for better rankings
• Voice search optimization for modern queries
• Data-driven SEO analytics and reporting for continuous improvement

Key results

• 190% increase in revenue from the previous year for Heavyglare Eye Wear
• Achieved a 3277% increase in sessions for Beawake
• Delivered 7050 additional organic users for Velocia
• Improved 2000+ keyword rankings and boosted traffic for Flowz

How to choose the right real estate SEO agency 

Specialization and proven case studies

Pick agencies that specialize in real estate or marketplace SEO and can show relevant case studies (rankings, leads, revenue). Look for examples that match your business model. For example, Embarque’s marketplace experience translates directly to property sites, so our case studies are particularly relevant for platforms and brokerages.

Local and technical SEO capabilities

Ensure the agency handles Google Business Profile optimization, local landing pages, schema for listings, site speed, and crawlability. Real estate searches are highly local; technical wins prevent rankings from slipping and unlock neighborhood-level visibility.

Clear ROI measurement and reporting

Insist on KPIs tied to leads and revenue (not just traffic). Choose vendors who provide dashboards, goal tracking, and regular reports so you can see cost per lead and true ROI. At Embarque, we emphasize revenue-focused tracking and tie campaign metrics directly to contact form leads and property inquiries.

Content and listing-page expertise

Prioritize teams that create hyper-local, intent-optimized listing pages and buyer/seller content, plus internal linking strategies and schema markup that make your listings show up for high-intent queries. Strong in-house writers and a repeatable content playbook are huge advantages.

Process, transparency, and onboarding

Pick an agency with a clear onboarding plan, transparent pricing, and regular check-ins (roadmap → execution → reporting). A streamlined onboarding process ensures you can start seeing SEO impact on new listings and seasonal campaigns without delays.

How much does it cost to hire a real estate SEO agency?

The cost of hiring a real estate SEO agency varies based on factors like the size of your property site, the complexity of your listings funnel, and whether you’re targeting local buyers, nationwide investors, or global real estate markets. 

Here’s a simplified breakdown of common packages you’ll see in the industry:

When evaluating costs, real estate businesses should weigh investment against ROI. Using our SEO ROI calculator can help you project how each tier translates into visibility, traffic, and transactions.

At Embarque, our real estate SEO services start from just $1,499/month. We combine programmatic SEO for high-volume listings, technical optimization, content strategy, and authoritative link building into an affordable, performance-driven package, helping agencies, brokerages, and marketplaces rank higher, attract buyers and sellers, and scale leads without the hassle of managing multiple vendors.

Drive more listings and qualified leads with Embarque

The right real estate SEO agency can be the difference between your listings being buried on page two and becoming the go-to choice in your local market. With the growing competition, visibility isn’t optional, it’s the key to consistent leads and faster closings.

At Embarque, we specialize in ROI-driven SEO for real estate and marketplaces. From optimizing local search to scaling content across large property inventories, we’ve helped agencies and investors turn their websites into predictable lead-generation engines. Our approach combines strategy, content, and authority-building, all tied directly to property inquiries and deals closed.

Ready to start turning clicks into clients? Book an intro call today!