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Real Estate SEO Services to Help You Rank, Get Found, and Grow
Grow your leads and save money with an organic real estate SEO strategy. Capitalize on the full potential of your website with optimized landing pages, property listings, and categories.
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Some SEO Wins We're Proud Of
Grow Your Reach, Boost Listings, and Attract Local Leads
Our SEO services are built to help real estate professionals get discovered by the right people—buyers, sellers, renters, and investors. Whether you’re a solo agent or managing hundreds of listings, we focus on traffic that turns into high-intent leads.
We build SEO strategies that support your sales pipeline. From targeting local buyer intent to bringing in motivated sellers, everything is planned around lead generation. You get a clear roadmap tied to results, and an analytics setup to help you see how well we're meeting those goals.
Our local SEO specialists optimize your Google Business Profile, local landing pages, and business citations to help you rank in city- and neighborhood-level searches. Whether someone’s looking to buy or list nearby, you’ll show up when and where it matters.
You'll also get improved property listing pages so they show up for high-intent local searches. That means better metadata, keyword targeting, and internal linking, helping each listing stand out and perform better in organic search.
We earn backlinks from relevant, trusted websites in your area or niche. These links help increase your site’s authority and improve visibility for your core pages—so your listings and services rank better, without needing to spend on ads.
Our writers generate helpful, search-optimized content that answers questions your potential clients are already Googling. From home-buying tips to market updates, this content builds trust, attracts traffic, and keeps your site active between listings.
Here's What They're Saying Regarding Our Services...
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
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"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
How We Stack Against
Other Options
How We Work
We kick things off by understanding your product, goals, and how your customers search. That gives us the context to build a strategy that actually fits.
Once we’re aligned, we get to work. Everything is tracked against key metrics so you always know what’s moving the needle.
We deliver clear performance reports monthly or bi-monthly, depending on your plan, and use them to guide regular strategy check-ins.
Case Studies
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Pricing
Flexible SEO packages that scale with your budget. A dedicated project manager is included at any rate and volume. Either pay monthly for flexibility or upfront for a 6-month plan for longer-term savings
Frequently Asked Questions
Do you have a money-back guarantee?
Yes, if you're not satisfied with the quality of our content, we provide a money-back guarantee for our monthly content packages. We're just that damn confident of our services 💅.
Who is creating the content?
Professional content creators with valuable branding and marketing knowledge create the content. Not pirates or highly-trained parrots. Don’t worry. We have strict editorial standards to make sure that the content you get is top-notch.
Can I order different packages and individual options at the same time?
Of course! You can definitely get different packages at once and supplement them with individual options.
What can I expect from the project manager?
Your personal project manager is like your in-house content manager. They will help you with the ins and outs of your content strategy via email and phone consultations. They’ll answer your questions on the content calendar and your SEO content strategy.
How do you measure SEO performance for marketplaces?
While some of our long-term clients have seen our content get search traffic after a day of having been published, we typically tell people to expect results in 3-12 months. SEO is a long-term game, and Google's algorithm updates make accurate forecasting especially hard. That said, we'll have a better answer once we look into your data and past trends.
Do you work with individual agents or just agencies?
Both. Whether you're a solo agent looking to generate more local leads or a brokerage managing multiple listings, we tailor the strategy to your size, goals, and location. For agents, we often focus on local SEO and personal brand visibility. For larger teams, we also layer in listing optimization, blog content, and link building across multiple areas or office locations.
How long before we start seeing results?
Most real estate clients see early improvements in visibility within 1 to 2 months, especially for local search terms. Stronger traction—like higher keyword rankings and consistent lead flow—typically builds between months 3 and 6.
SEO takes time, but the results compound and can bring in consistent, high-quality leads without relying on ads.
Can you help us rank for specific cities or neighborhoods?
Yes. Local SEO is a key part of what we do. We create or optimize landing pages for each city, neighborhood, or service area you're targeting, and set up your Google Business Profile properly. This helps you show up in “near me” and location-specific searches, which tend to bring in the most motivated buyers and sellers.
What kinds of keywords do you target?
We go after keywords with clear search intent. That includes phrases like “homes for sale in [location],” “sell my house fast,” “real estate agent near me,” and more specific queries tied to property types, services, or local markets. Each keyword is chosen based on what drives traffic and leads—not just search volume.
Do you help with blog content too?
Yes. We write real estate blog posts focused on questions your buyers and sellers are actually Googling. These posts help build topical authority and attract leads organically. Popular topics include market trends, buying guides, selling tips, and local area highlights.
What if we already have listings on platforms like Zillow or Redfin?
That’s common, and you should still invest in SEO for your own site. Owning your traffic means you're not dependent on third-party platforms to generate leads. We optimize your listing pages, local content, and brand presence so buyers and sellers can find you directly.