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Quick summary
This article highlights the top 7 law firm SEO companies that help attorneys attract more clients through targeted, compliant, and results-driven SEO strategies. Our top picks include Embarque, LawRank, and Consultwebs, all known for boosting traffic, leads, and signed cases for legal practices.
Looking for the best SEO company for your law firm?
Most law firms don’t realize how unforgiving legal SEO really is… until they’ve wasted months (and thousands) on a generalist agency.
Ranking a law firm site is tougher than most industries. You’re dealing with high competition, strict content standards, and Google’s YMYL (Your Money or Your Life) rules. A generalist SEO agency won’t cut it. You need a team that understands legal terminology, bar compliance, and how potential clients search.
In this Embarque article, we’ll show you the law firm SEO companies that know how to deliver results for legal practices.
But first…
Why listen to us?
At Embarque, we’ve helped an established asset protection law firm grow from 3,198 to over 9,000 monthly visits in a year. Contact form submissions rose 131% and calls 75%.
As a successful legal SEO agency, we know what works for law firms online, and that’s exactly what we looked for when putting this list together.
Why hire a law firm SEO company?
Hiring a team that lives and breathes legal SEO gives your firm a competitive edge that traditional agencies can’t match.
They know legal SEO
Law firm SEO companies specialize in marketing for a regulated, high-stakes industry where accuracy, ethics, and trust are non-negotiable. They understand how to navigate compliance rules, target keywords potential clients actually search, and build authority in “Your Money, Your Life” topics.
They help you stand out in a crowded market
Legal keywords are among the most competitive on Google. An experienced agency knows how to rank your site in high-intent local and practice area searches, helping you attract the right clients instead of being buried under bigger firms with deeper pockets.
They drive qualified leads, not just traffic
It’s not just about page views; it’s about getting calls and case inquiries. A law firm SEO company aligns your content, website structure, and local SEO to convert searchers into real, paying clients, which is exactly what agencies like Embarque specialize in.
Our 7 best law firm SEO companies
In a rush? Here’s a summary of the agencies we’ll cover in this article:
Now let’s get to the details.
Embarque is a revenue-focused SEO agency that works with law firms ready to compete (and win) in organic search.
We don’t just chase rankings; we build strategies around actual client acquisition. That means targeting keywords that lead to high-intent calls, building authority with trustworthy legal content, and implementing technical SEO that meets Google’s YMYL standards.
Our approach is lean, fast-moving, and outcome-driven. With deep experience in regulated industries, we blend technical SEO, content strategy, and compliance awareness to turn your website into a consistent source of qualified leads and signed cases, not just traffic.
Services
- Keyword research targeting legal terms with strong commercial intent
- Link building campaigns with high-authority, law-related websites (DR 40+)
- Optimizing and updating existing legal content to improve rankings
- Technical SEO audits to resolve issues affecting site performance
- Monthly performance tracking with ROI-focused reporting
- Dedicated project management for every campaign
Key results
- Grew a law firm’s traffic from 3,198 to 9,000+ monthly visits, with contact submissions up 131% and calls up 75%
- Helped 4 Day Week reach 21,000 monthly clicks in 3 months
- Boosted MentorCruise’s revenue by 1,600%, monthly trials by 433%, and organic visits to over 2 million annually
- Increased Cleanvoice’s MRR by 300% with strategic SEO, generating 1 million+ impressions
LawRank is a top-rated SEO agency with a proven record of ranking attorneys for high-competition, high-value keywords like “NYC personal injury lawyer” and “San Diego divorce lawyer.” They focus on creating strategies tailored to each firm’s goals and location, ensuring better calls, more leads, and top Google positions in some of the most competitive legal markets.
Services
- Attorney-written content that answers key client questions
- High-quality link building with legal directories, media mentions, and outreach
- Local SEO strategies including Google Business Profile management
- Onsite optimization to improve user experience and engagement
- Transparent reporting and responsive communication
Key results
- Increased Attorney Brian White’s first-time calls by 1,132% while doubling traffic
- Grew Mission Personal Injury Lawyers’ leads by 300% in the first few months
- Doubled leads, with site traffic up 2,200%, for Lavent Law, P.A.
With over 25 years dedicated to legal marketing, Consultwebs helps law firms across the US attract more cases through comprehensive SEO and digital strategies. Their three-pillar approach, building a strong foundation, crafting tailored digital roadmaps, and ensuring ROI accountability, has helped hundreds of firms stand out in competitive markets.
Services
- Custom websites built for law firms to convert visitors into clients
- Local SEO strategies to dominate searches in your area
- Lawyer-supervised content writing that establishes authority
- Reputation management to protect and enhance your online image
- Detailed analytics and regular performance reporting
Key results
- Boosted new users by 236% for Geiger Legal Group.
- Achieved a 283% increase in monthly ROI for Younce, Vtipil, Baznik & Banks by improving targeting of Spanish-speaking clients.
- Drove a 161% year-over-year increase in web traffic and a 21% rise in conversions for a Florida personal injury firm.
iLawyer Marketing specializes in SEO for attorneys, combining decades of experience with proprietary algorithm-tracking software to stay ahead in the fiercely competitive legal SEO landscape. Their team focuses solely on law firm marketing, delivering data-driven strategies that boost search rankings for high-value keywords and bring in qualified leads ready to hire.
Services
- SEO strategies tailored to law firm practice areas and local markets
- Keyword research and content strategies focused on competitive legal terms
- Technical SEO analysis and site optimization for faster, conversion-friendly websites
- Link building campaigns targeting authoritative, relevant legal sources
- Ongoing performance tracking and strategy refinement
Key results
- Increased web traffic for DRZ Trial Attorneys by 838%
- Boosted monthly leads from 8 to 82, more than 10x growth in 18 months
- Helped multiple law firms rank on the first page for high-competition personal injury and criminal defense keywords
Rankings.io is a law firm SEO agency laser-focused on helping attorneys dominate competitive markets. Their comprehensive “Attorney Rankings System” covers every aspect of SEO, from attorney-edited content and white-hat link building to technical site improvements and local SEO that makes your firm impossible to miss.
Services
- Attorney-edited content targeting high-value legal search terms
- Link building with vetted, high-authority publications
- Technical SEO and site speed optimization
- Local SEO strategies to secure map pack visibility
- Full site migrations to WordPress with ownership guaranteed
Key results
- Helped Dolman Law Group grow cases by 400% per month through targeted SEO strategies
- Increased The Levin Firm’s organic traffic by over 3,400%
- Boosted organic traffic 289% year-over-year for Gomez Trial Attorneys
- Grew site traffic 224% for Law Offices of Richard V. Stevens
Jurispage specializes in law firm SEO focused on generating qualified leads, not just traffic. Their team combines advanced keyword research, content strategies, and technical optimization to help firms climb Google rankings and attract clients ready to hire. Jurispage’s campaigns are designed with conversion in mind, turning organic visitors into signed cases.
Services
- Tailored keyword research and on-page SEO to improve rankings
- Legal content plans targeting high-intent practice area terms
- Ethical link building to build authority and trust
- Local SEO to increase visibility in competitive city markets
- Clear, actionable performance reports without jargon
Key results
- Increased website traffic for Wilson Criminal Defence by 1,851% with first-page rankings for competitive keywords
- Generated 200% more monthly leads for The Sands Law Group through targeted SEO and content strategies
- Improved local rankings for high-value terms like “Calgary Criminal Defence Lawyer” and “Los Angeles Family Lawyer”
9Sail specializes in SEO for law firms, using data-driven strategies to turn search traffic into qualified leads and measurable revenue. Their expertise spans content optimization, technical SEO, link building, and local strategies tailored to legal markets. By combining meticulous tracking with consistent content and authoritative backlinks, 9Sail helps law firms achieve impressive, lasting growth.
Services
- SEO strategy and execution built into new or existing websites
- High-quality legal content and keyword optimization
- PR-led and industry-specific link-building campaigns
- Technical SEO, including site speed, mobile-friendliness, and indexing
- Local SEO optimizations to secure map pack visibility
Key results
- Delivered 25X return on SEO spend for a NYC personal injury firm, driving $1.2M in new revenue in eight months
- Increased website clicks nearly 4X year-over-year for a boutique family law firm, generating 3X ROI from combined SEO and PPC efforts
- 216% increase in site traffic for NYC Business & Entertainment Law Firm
How much does it cost to hire a law firm SEO agency?
For most law firms, investing in a specialist SEO agency typically involves budgeting $2,500–$15,000 per month, depending on your specific goals and market.
Smaller firms targeting local keywords can start on the lower end, while competitive practice areas like personal injury in major cities often need deeper investment to break through.
What affects the price? Three things matter most:
- Content Needs: More blog posts, practice pages, or updates mean higher costs.
- Link Building Scope: Quality backlinks in legal SEO don’t come cheap, but they’re critical for ranking.
- Technical Work: Fixing site speed, mobile issues, or complex architecture adds time and budget.
Ultimately, the right investment transforms your website into a lead-generating asset that consistently generates signed cases, not just traffic. Think of it as building an engine that keeps running long after your first payment.
Use our SEO ROI calculator to see how your investment can pay off.
At Emb arque, our transparent pricing starts at just $299 per month and scales up to $5,999, based on the size of your firm and the scope of services you need.
How to choose a law firm SEO agency
Picking the right agency can mean the difference between a site that ranks but does nothing and one that drives new signed cases every month.
Here’s what to look for:
- Proven Results for Law Firms like Yours: They should show clear, specific wins, like increases in signed cases, calls, or qualified leads, not just vague “traffic boosts.”
- Deep Legal SEO Expertise: Law is a unique space with strict regulations and intense competition. Choose an agency that understands the nuances of legal marketing.
- Transparent Strategies and Pricing: Steer clear of agencies that hide their process. At Embarque, we offer clear strategies, upfront pricing, and results-driven SEO that turns your legal website into a steady source of new cases, no long-term contracts required.
- White-Hat SEO Practices: Quick fixes can hurt you long-term. Make sure your SEO partner uses ethical, sustainable strategies that align with Google’s guidelines.
- Responsive Communication: You deserve an agency that keeps you updated and answers your questions promptly, not one that vanishes after you sign.
Partner with Embarque to grow your law firm through SEO
This guide covers top law firm SEO agencies that help firms attract qualified leads and sign more cases. But if you want a partner who combines proven results, niche expertise, and strategies focused on real business growth, Embarque stands out.
At Embarque, we combine deep SEO expertise with tailored strategies designed to make your law firm the obvious choice in your market. We turn websites into reliable engines for new cases with tailored, ROI-driven SEO.
Book an intro call with us today to see how we can grow your practice.
