Best Global SEO Software According to Experts: Our Top Picks

Helpful summary

Overview: We highlight the significance of global SEO software in reaching an international audience. Using such tools can drastically improve your website's ability to connect with customers globally, significantly boosting conversion rates.

Why you can trust us: Our success with Valheim Server Hosting (VSH) showcases our ability to boost search rankings and generate over $35,000 in revenue. We have effective SEO strategies and proven results in enhancing online visibility and revenue. 

Why this is important: Investing in global SEO agencies like Embarque and leveraging global SEO software can enhance your website's international reach, increase traffic, and boost user engagement, ultimately leading to higher revenue.

Action points: Explore and invest in global SEO software to optimize your website for multiple locations and languages, thereby expanding your market pool.

Further research: Consider researching the latest trends and updates in SEO technology and strategies, especially those that cater to an international audience, will be beneficial. 

Want to find the best global SEO software?

Are you ready to reach an international audience online? Then you might need the assistance of a global SEO software tool to help you expand your reach and connect with customers beyond your country's borders. 

Conversion rates for potential buyers who came to your site via a search engine can result in a 14.6% conversion rate. Compared to the low conversion rate of just 1.7% for traditional advertising, this rate is outstanding. Therefore, it might just be time you jump in and give your website the SEO makeover it needs to start driving international traffic to your site and converting those leads into paying clients. 

In this article, you’ll discover our favorite global SEO software and get a short run down on each tool to help you make a decision about which to use to take your SEO to the next level. 

Ready to hit the first page on Google? At Embarque, here are some of our recommendations that can help you get there! 

Why listen to us?

Our experience with diverse clients like VEED, Riverside, Flick, and Mailjet illustrates our proficiency with significant scale growth through strategic global SEO, enhancing monthly traffic, leads, and revenue​​. 

For instance, MentorCruise saw an 800% surge in annual revenue after collaborating with us. 

Similarly, Valheim Server Hosting experienced significant growth, with their website ranking on the first page of Google for relevant queries, leading to $35,000 in additional revenue. 4 Day Week observed over 4,000 monthly clicks from just six articles we crafted. 

For small businesses, these outcomes translate into a stronger global presence and enhanced financial performance, turning potential online visitors into profitable customers.

First things first: what is global SEO?

Focussing on improving your global SEO simply means that you ensure general SEO practices are followed and go through a few extra steps to ensure your website is optimized for multiple locations and languages worldwide to increase your market pool. This may involve using translations to attract users of different languages, utilizing text to speech online tools to enhance accessibility, or editing the text to speak to a new buyer across the seas.

Read the Embarque comprehensive guide to global SEO to dive into the details about what it is, why it’s important, and how to use international SEO effectively. 

What to look for in an excellent global SEO software

• The tool can recommend where to improve your website speed and test your page speed to track improvements. 
• The application may be able to optimize your images. 
• The software can assist you with additional keyword research for an international audience. 
• You can trust the service to help you translate your content. 
• The price of the tool suits your business goals and budget. 

Top 5 global SEO software recommended by experts

1. Ahrefs

Ahrefs Multilingual SEO tool takes out the guesswork of finding keywords that work for an international audience.

Their Keyword Explorer can help you discover new keywords and compare their search volume and difficulty scores to finalize your SEO strategy. Unlike some keyword research tools, Ahrefs allows you to search your query in a target country and view the search volume for each keyword for each location (not just for all total global searches). 

Additionally, they have a guide on translating your content to another language while practicing good SEO. 

Price: Monthly subscriptions start at $99 for one user. 

Pros:

• Ahrefs is a comprehensive tool that can help you with all aspects of SEO in one place. 
• User-friendly interface. 

Cons:

• One of the more expensive software options. 
• Data analysis is only refreshed once per week. 

2. Google Search Console


Over 86% of traffic goes to Google for their search over other competitor search engines. Therefore, where better to get help with global SEO than Google Search Console, which accurately provides search volume numbers across different regions

Google provides your website with an International Targeting report which can keep tabs on your hreflang errors and select a location for your search targets.  

Price: Free.  

Pros:

• No costs are associated with the software. 
• Easy to use. 

Cons:

• Limited functions and features. 
• The tools only consider the searches made through Google. 
• No features for analyzing your competition. 

3. Lokalise


The last thing you have time to organize when you’re trying to run a business is translating your text and ensuring the quality is up to your standards. That’s where Lokalise comes in. 

The Lokalise system helps you manage and receive translations for your website to convert your blog posts and website pages into a new language to reach an entirely new audience.  

Price: 

• Free trial for 14 days. 
• Plans from $120 per month. 
• Prices for translation start at around $0.08 per word.
• There is also the option for a discount with Lokalise if you are a non-profit organization.

Pros:

• Save time with translation services. 
• User-friendly interface. 
• All file types are supported to save you time converting to new formats.
• Reasonable price for professional translation services.  

Cons:

• Many users experience a learning curve when using the software due to the overwhelming options available. 
• Pricing may be out of budget for start-ups and small businesses. 

4. Weglot


Weglot recognizes your desire to improve your multilingual SEO and helps you with best practices for the new languages on your website. They offer translation services and guides on how to ensure you are following the recommended global SEO practices. 

Price: From $99 per year for one language. Free trial option for the first 2,000 words. 

Pros:

• Translation services alongside server-side translation ensure you work under Google’s best practices guidelines. 
• Hreflang tags are automatically added. 
• Translation services also cover essential metadata. 

Cons:

• Content ownership of translated content is ambiguous. 

5. Screaming Frog

Screaming Frog sends a Spider to crawl through your website and detect all tech errors, hreflang tags, and broken links to help you recognise where to fix issues within your site to improve your SEO. 

Price: £149 per year for 1-4 licenses per user, with an option for utilizing their multiple license discount. 

Pros:

• The free plan is also available with limited features. 
• Great tool for small and medium-sized business owners. 

Cons:

• An advanced tool that requires good background knowledge of SEO. 
• The user interface is clunky and outdated in appearance. 

6. Hreflang checker

Hreflang checker helps you ensure that the right regional or language version of a site is presented in search results, thus enhancing the site's usability and effectiveness in reaching a global audience.

Price: This tool can be used for free initially, allowing you to run a trial to check the Hreflang tags of your website.

Pros:

• Increased visibility in targeted regions leads to more relevant traffic.
• Reduces bounce rate by directing users to the appropriate localized version of the website.
• Guides users to the correct language version of the site.

Cons:

• Hreflang tags can be technically challenging.
• Mistakes in setting up Hreflang tags can lead to SEO issues.
• Time consuming to regularly audit and check Hreflang tags.

7. Aleyda Solis hreflang generator

Aleyda Solis hreflang generator assists users by simplifying the process of creating Hreflang tags, which are crucial for international SEO. It ensures the correct values and syntax are used according to Google's specifications, aiding in improving a website's SEO performance across different languages and regions. 

Price: It does not list any pricing information, suggesting that you may need to contact for a quote. 

Pros:

• Supports bulk URL submission, such as by uploading a CSV file.
• Quick in generating Hreflang header codes.
• No need to manually enter codes for languages and countries.

Cons:

• It does not support generating XML sitemaps Hreflang testing or validation​​.

8. Merkle hreflang tag testing tool

The Merkle Hreflang Tags Testing Tool helps make websites more user-friendly for people in different countries. It quickly creates special codes that tell search engines which language and country the website is for. 

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Price: The Hreflang Tags Testing Tool from TechnicalSEO.com is a free tool designed to help with the implementation and testing of hreflang tags, which are crucial for international SEO. 

Pros:

• Accurate language and region identification.
• Helps in indicating to search engines that different versions of pages are alternatives and not duplicates.
• Adaptable to various URL structures.
• Quick correction of errors and omissions in Hreflang tag implementation.
• For a wide range of users, including owners of international websites.

Cons:

• Interpreting the results and implementing the suggestions could be challenging.
• Risk of overreliance on the tool for Hreflang implementation.
• Error identification without resolution guidance.
• Outdated features or lack of updates in response to changing SEO practices.

9. Chrome Dev Tools

Chrome Dev Tools is a collection of web developer tools integrated into the Google Chrome browser. They assist developers in editing pages instantly, diagnosing issues rapidly, and building websites more effectively. 

Price: These tools are completely free to use.

Pros:

• Easy navigation, popular among front-end developers.
• Available at no cost to Chrome users.
• Effective for debugging JavaScript, real-time CSS, and HTML modification.
• Generate reports, inspect elements, and optimize websites for different devices.
• Determine network slowdowns and detailed HTTP request information.

Cons:

• Some find it too technical, a barrier for beginners.
• Less effective for mobile browsing because of the challenging layout.
• Demanding on RAM and processing power affects performance on less powerful machines.

10. Ubersuggest

Ubersuggest provides you with a domain overview, top SEO pages discovery, keyword suggestions, error finding, and tracking capabilities. The tool is divided into four main categories: Dashboard, Keywords, Traffic, and Backlinks, each offering specific functionalities. It is particularly beneficial for small businesses, solopreneurs, and those seeking a comprehensive tool without a hefty price tag.

Price: Ubersuggest offers three main pricing plans, each tailored to different user needs: Individual, Business, and Enterprise. All plans from $49 to $99 come with a seven-day free trial for monthly plans, and users have the flexibility to upgrade or downgrade their subscription at any time​​​​​​.

Pros: 

• Affordable alternative to Semrush or Ahrefs.
• In-depth competitor analysis for keywords and backlinks.
• Site audit feature provides actionable advice for improvement.
• Suggests popular content ideas based on keywords.

Cons:

• Steep learning curve.
• Limited features in the free version.
• Low data accuracy compared to competitors.
• Occasional glitches and interface issues.

11. Semrush

Semrush is a comprehensive global SEO tool offering features like Hreflang management, keyword research, position tracking, and on-page SEO analysis. It helps with multilingual websites and provides actionable tips for content optimization.

Price: Semrush typically offers various plans catering to different user needs, including options for individuals, small to medium businesses, and larger enterprises.

Pros:

• 50+ SEO tools including backlink analysis.
• Identifies opportunities and conducts backlink audits.
• Tracks search rankings and site traffic.
• Monitor websites and competitors on the go.

Cons:

• May be overwhelming for new users.
• Traffic volumes for keywords may vary.
• Time-consuming with regular monitoring.

12. Google Analytics

Google Analytics helps with global SEO by identifying high-converting pages, tracking internal site searches, monitoring organic traffic, analyzing engagement and bounce rates, and monitoring 404 errors for site health maintenance.

Price: Google Analytics is a free tool offered by Google. There is no pricing for the standard version of Google Analytics, making it accessible to businesses and individuals of all sizes. For advanced enterprise needs, Google offers Google Analytics 360, a premium service with more robust features.

Pros:

• Comprehensive and deep insights into website traffic and user behavior.
• Integration with Google Search Console by enhancing SEO data analysis.
• Customizable reports and dashboards.
• Real-time data monitoring to track user activity and website performance.

Cons:

• Overwhelming for non-technical users.
• The reliability of real-time tracking is a concern.
• Limited historical data.

More SEO tools

If you have researched the suggested six tools and can’t quite find the software that hits the nail on the head for your business needs, here are a selection of other tools that can assist you with global SEO tasks or general keyword research:

6. Moz
7. Google Trends
8. Rank Tracker
9. Alexa
10. SEO Scout
11. Keywords Everywhere

Time to put your global SEO plan into action

You are now well equipped to sign up for one of the recommended global SEO software and start connecting with a new international audience. 

Find a complete international SEO checklist in our previous global SEO article to help you work through the best SEO practices recommended by our experts.