Best Global SEO Software According to Experts: Our Top Picks

Table of Contents

Helpful summary

Overview: We highlight the significance of global SEO software in reaching an international audience. Using such tools can drastically improve your website's ability to connect with customers globally, significantly boosting conversion rates.

Why you can trust us: Our success with Valheim Server Hosting (VSH) showcases our ability to boost search rankings and generate over $35,000 in revenue. We have effective SEO strategies and proven results in enhancing online visibility and revenue. 

Why this is important: Investing in global SEO agencies like Embarque and leveraging global SEO software can enhance your website's international reach, increase traffic, and boost user engagement, ultimately leading to higher revenue.

Action points: Explore and invest in global SEO software to optimize your website for multiple locations and languages, thereby expanding your market pool.

Further research: Consider researching the latest trends and updates in SEO technology and strategies, especially those that cater to an international audience, will be beneficial. 

Want to find the best global SEO software?

Are you ready to reach an international audience online? Then you might need the assistance of a global SEO software tool to help you expand your reach and connect with customers beyond your country's borders. 

Conversion rates for potential buyers who came to your site via a search engine can result in a 14.6% conversion rate. Compared to the low conversion rate of just 1.7% for traditional advertising, this rate is outstanding. Therefore, it might just be time you jump in and give your website the SEO makeover it needs to start driving international traffic to your site and converting those leads into paying clients. 

In this article, you’ll discover our favorite global SEO software and get a short run down on each tool to help you make a decision about which to use to take your SEO to the next level

Ready to hit the first page on Google? At Embarque, here are some of our recommendations that can help you get there! 

Why listen to us?

Our experience with diverse clients like VEED, Riverside, Flick, and Mailjet illustrates our proficiency with significant scale growth through strategic global SEO, enhancing monthly traffic, leads, and revenue​​. 

For instance, MentorCruise saw an 800% surge in annual revenue after collaborating with us. 

Similarly, Valheim Server Hosting experienced significant growth, with their website ranking on the first page of Google for relevant queries, leading to $35,000 in additional revenue. 4 Day Week observed over 4,000 monthly clicks from just six articles we crafted. 

For small businesses, these outcomes translate into a stronger global presence and enhanced financial performance, turning potential online visitors into profitable customers.

First things first: what is global SEO?

Focussing on improving your global SEO simply means that you ensure general SEO practices are followed and go through a few extra steps to ensure your website is optimized for multiple locations and languages worldwide to increase your market pool. This may involve using translations to attract users of different languages or editing the text to speak to a new buyer across the seas. 

Read the Embarque comprehensive guide to global SEO to dive into the details about what it is, why it’s important, and how to use international SEO effectively. 

What to look for in an excellent global SEO software

Top 5 global SEO software recommended by experts

1. Ahrefs

Ahrefs Multilingual SEO tool takes out the guesswork of finding keywords that work for an international audience.

Their Keyword Explorer can help you discover new keywords and compare their search volume and difficulty scores to finalize your SEO strategy. Unlike some keyword research tools, Ahrefs allows you to search your query in a target country and view the search volume for each keyword for each location (not just for all total global searches). 

Additionally, they have a guide on translating your content to another language while practicing good SEO. 

Price: Monthly subscriptions start at $99 for one user. 



2. Google Search Console


Over 86% of traffic goes to Google for their search over other competitor search engines. Therefore, where better to get help with global SEO than Google Search Console, which accurately provides search volume numbers across different regions

Google provides your website with an International Targeting report which can keep tabs on your hreflang errors and select a location for your search targets.  

Price: Free.  



3. Lokalise

The last thing you have time to organize when you’re trying to run a business is translating your text and ensuring the quality is up to your standards. That’s where Lokalise comes in. 

The Lokalise system helps you manage and receive translations for your website to convert your blog posts and website pages into a new language to reach an entirely new audience.  




4. Weglot

Weglot recognizes your desire to improve your multilingual SEO and helps you with best practices for the new languages on your website. They offer translation services and guides on how to ensure you are following the recommended global SEO practices. 

Price: From $99 per year for one language. Free trial option for the first 2,000 words. 



5. Screaming Frog

Screaming Frog sends a Spider to crawl through your website and detect all tech errors, hreflang tags, and broken links to help you recognise where to fix issues within your site to improve your SEO. 

Price: £149 per year for 1-4 licenses per user, with an option for utilizing their multiple license discount. 



6. Hreflang checker

Hreflang checker helps you ensure that the right regional or language version of a site is presented in search results, thus enhancing the site's usability and effectiveness in reaching a global audience.

Price: This tool can be used for free initially, allowing you to run a trial to check the Hreflang tags of your website.



7. Aleyda Solis hreflang generator

Aleyda Solis hreflang generator assists users by simplifying the process of creating Hreflang tags, which are crucial for international SEO. It ensures the correct values and syntax are used according to Google's specifications, aiding in improving a website's SEO performance across different languages and regions. 

Price: It does not list any pricing information, suggesting that you may need to contact for a quote. 



8. Merkle hreflang tag testing tool

The Merkle Hreflang Tags Testing Tool helps make websites more user-friendly for people in different countries. It quickly creates special codes that tell search engines which language and country the website is for. 

Price: The Hreflang Tags Testing Tool from is a free tool designed to help with the implementation and testing of hreflang tags, which are crucial for international SEO. 



9. Chrome Dev Tools

Chrome Dev Tools is a collection of web developer tools integrated into the Google Chrome browser. They assist developers in editing pages instantly, diagnosing issues rapidly, and building websites more effectively. 

Price: These tools are completely free to use.



10. Ubersuggest

Ubersuggest provides you with a domain overview, top SEO pages discovery, keyword suggestions, error finding, and tracking capabilities. The tool is divided into four main categories: Dashboard, Keywords, Traffic, and Backlinks, each offering specific functionalities. It is particularly beneficial for small businesses, solopreneurs, and those seeking a comprehensive tool without a hefty price tag.

Price: Ubersuggest offers three main pricing plans, each tailored to different user needs: Individual, Business, and Enterprise. All plans from $49 to $99 come with a seven-day free trial for monthly plans, and users have the flexibility to upgrade or downgrade their subscription at any time​​​​​​.



11. Semrush

Semrush is a comprehensive global SEO tool offering features like Hreflang management, keyword research, position tracking, and on-page SEO analysis. It helps with multilingual websites and provides actionable tips for content optimization.

Price: Semrush typically offers various plans catering to different user needs, including options for individuals, small to medium businesses, and larger enterprises.



12. Google Analytics

Google Analytics helps with global SEO by identifying high-converting pages, tracking internal site searches, monitoring organic traffic, analyzing engagement and bounce rates, and monitoring 404 errors for site health maintenance.

Price: Google Analytics is a free tool offered by Google. There is no pricing for the standard version of Google Analytics, making it accessible to businesses and individuals of all sizes. For advanced enterprise needs, Google offers Google Analytics 360, a premium service with more robust features.



More SEO tools

If you have researched the suggested six tools and can’t quite find the software that hits the nail on the head for your business needs, here are a selection of other tools that can assist you with global SEO tasks or general keyword research:

  1. Moz
  2. Google Trends
  3. Rank Tracker
  4. Alexa
  5. SEO Scout
  6. Keywords Everywhere

Time to put your global SEO plan into action

You are now well equipped to sign up for one of the recommended global SEO software and start connecting with a new international audience. 

Find a complete international SEO checklist in our previous global SEO article to help you work through the best SEO practices recommended by our experts.

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