Looking to outsource content creation? The market is full of companies offering to help. One such is Copify, a copywriting service known for its budget-friendly articles and quick turnaround. But will it improve the traffic and conversions to your site like a professional content marketing agency would?
At Embarque, our modus operandi is helping companies get significantly more clients through quality, yet affordable, SEO content. Seeing as this is our ballpark, we’ve put together this Copify review to assess how well their services will help your business. We’ll see how it holds up against Embarque as a Copify alternative.
Copify Vs. Embarque: Key Differences
- Embarque is a premium content marketing agency. We have a proven track record of helping clients reach the first page of Google, significantly boost search traffic, and increase revenue by more than 100% through SEO content creation and republishing. By contrast, Copify is a budget copywriting service that sources content for any subject within 48 hours.
- In addition to content creation, Embarque offers an extensive range of SEO services and includes project management services with every pricing package, so companies can enjoy the benefits of an in-house content creator. Copify just offers writing services, article formatting, and a WordPress plugin for easy publishing.
- Embarque has a clear pricing model with packages tailored to different needs and also provides one-off services with transparent pricing. Copify does not clearly state pricing on their site. Having instant access to a comprehensive pricing plan like Embarque’s saves you time (and therefore money): there’s no more endless back-and-forths and price comparisons with us!
What Is Copify?
Copify is marketed as a leading copywriting service that sources quality content for customers in every sector. They’re known for providing very cheap content, finding a writer for any brief and delivering a proofread article within 48 hours.
They have dedicated websites and networks of writers for the UK, USA, and Australia, with no overseas writers. Based in Lancaster in the UK, they supposedly have the largest network of writers in the country. It’s worth noting that reviews from their writers suggest that the rates they are paid are very low considering their professional status according to Copify’s website.
Copify: Key Services
- Website content: SEO-friendly content written by experienced and skilled copywriters, tailored to your brief, and designed to improve your site’s quality as well as your search rankings.
- Blogging: blog posts written by content creators experienced in that topic. They can also help create a keyword strategy, source images, format and publish the blog too with their WordPress plugin. Copify offers packages for regular blog creation, although there is no indication of pricing or dedicated content managers, unlike with Embarque.
- Copify Plugin: post blogs directly to WordPress via the Copify dashboard.
- eCommerce: content including product descriptions, reviews, and category pages written and formatted for easy upload to most platforms.
- Press releases: copy for product and service launches by expert press release writers.
- Email writing: clever and compelling copy for email marketing campaigns.
Copify Pricing
Unlike Embarque, Copify has no clear pricing model on their website. Their web copy page states that this content starts at £0.04 + VAT. We found a review elsewhere showing that Copify blog content starts as £0.05 per word + 20% VAT. So it would cost £30 for a 500-word article on a generic topic like travel.
They mention offering packages for regular blog writing services, but again, there’s no information on how much this would cost.
Copify Review: Pros & Cons
Pros
- Quick delivery time of 48 hours
- Good human proofreading, most articles are delivered ready to publish
- Very cheap content
- Simple order process after sign-up
Cons
- No expedited delivery
- Content is good, but not excellent
- There’s no clear pricing on their website
- You have to contact sales to create a customer account for any idea of cost or to place an order
- Writers aren’t paid well
Copify Alternative: What Is Embarque?
Embarque is a premium content marketing agency that helps high-growth startups scale fast at affordable rates. Our copy is written by professional content creators with valuable branding and marketing knowledge and follows strict editorial guidelines for guaranteed quality.
As a result of our expertise, our clients, who include VEED, Mailjet, Levels FYI, and Flick.Tech, have enjoyed significant improvements to their search traffic and revenue increases of more than 100%. While our main clients tend to be tech startups, we’ve also worked to provide SEO content and keyword research for companies across many other niches.
Embarque: Key Services
SEO Content Strategy
At Embarque, we use our expert knowledge as SEOs to provide services that go beyond simple copywriting. This includes:
- SEO content audit & competitive keyword research: we can check your existing content to see if it could rank better in Google. We then find and analyze easy-to-rank keywords with under 20 keyword difficulty (KD) to improve your site’s traffic and increase conversions significantly.
- Each of our content packages includes basic research of up to 25 keywords, and we also offer an extensive KW research add-on. This costs $250 for around 120 keywords with research based on Google Search Console data.
- SEO landing pages: we create landing pages that are optimized to rank for purchase-intent keywords and therefore sell.
- SEO blog posts: our high-quality, branded SEO blog posts have a proven track record to convert.
- SEO content republishing: by re-writing and optimizing previously published blogs and pages, we get your old content to rank on Google’s first page in as fast as 24 hours after republication.
Email Copywriting
Our email marketing services are agile, tailored to each business’s needs, can be delivered within a fast turnaround time of two days, and are proven to convert. As an email copywriting partner, our services include:
- Drip campaigns
- Marketing emails
- Transactional emails
- Email courses
Project Management
All of Embarque’s content marketing and landing page packages include a dedicated project manager. Through email and phone consultations, they provide the services you’d enjoy from an in-house content manager. They help with the ins and outs of your SEO content strategy and answer any questions about your content calendar.
Our project managers can even mentor your content team on how SEO works and what types of expectations people should have around it.
White-Hat Backlink Generation
Embarque can overhaul and optimize your site’s backlink strategy. We find relevant backlinks and perform blogger outreach, link swaps, link insertion, and ABC linking amongst other strategies to help you can rank faster on Google’s first page.
Embarque Pricing
Embarque has three transparent pricing packages based on the number of posts desired, with discounts available on annual payments and larger orders. All three packages include a dedicated project manager and SEO content strategy meetings to create a monthly SEO content calendar.
The packages can be combined with additional content marketing services, which can also be bought as a one-off. The prices for these services, which include, blog posts, email copy, keyword research, social media ad copy, and landing page copy, are also clearly found on Embarque’s website:
Embarque’s premium content marketing services do come at a higher cost than Copify’s content creation. However, our services are much more affordable than those offered by our upmarket competitors whilst still providing similar results. Thanks to our add-on services, our pricing is also flexible, making us accessible to startups with a range of budgets.
Embarque Pros & Cons
Pros
- Premium quality SEO content with a proven track record to significantly boost search traffic, conversions, and increase revenue by more than 100%, like we did for MentorCruise
- Get the professional insight of an in-house content manager and SEO strategy based on your current size and needs
- Strict editorial processes ensure that high quality standards are met
- New services added regularly e.g.: local citations, which will help you appear in Google Maps and on the first page for relevant local queries, increasing footfall and driving sales
- Transparent, flexible pricing and packages make our services affordable for a range of budgets
Cons
- More expensive than Copify if you’re just looking for copywriting and don’t require expert SEO services
Comparing Services: Copify VS. Embarque
Why Switch To Embarque As A Copify Alternative?
- To enjoy the benefits of an in-house content team at a fraction of the cost
- To leverage your existing content to rank higher on Google
- To boost traffic and convert clients through premium SEO content
Scale Growth With Premium SEO Content From Embarque
Having great SEO content is essential for growing your business in 2021, but not all companies have access to in-house content teams. If you’re looking to fill your website with cheap copy quickly and don’t require expert SEO strategy, Copify may well meet your needs.
However, for those companies looking to boost traffic, increase conversions, and double their revenue, you want to rely on the expertise of professional SEO strategists and content creators. Try Embarque’s high-quality SEO content services and watch your business grow.
