To use it:

1. Input Ad Spend – Total budget spent on paid campaigns
   
2. Input Content Creation Costs – Expenses for blog posts, videos, graphics
   
3. Add Agency/Management Fees – Fees paid to consultants or agencies
   
4. Fill in Tool/Subscription Costs – Monthly software or platform costs
   
5. Add Miscellaneous Costs – Any additional marketing expenses
   
6. Click ‘Calculate’ – Get your total cost instantly
   

Use it monthly to spot trends and adjust your budget accordingly. 

This tool is designed for SaaS marketers, startup teams, digital agencies, and content managers who handle multiple channels and need clear visibility on spend. It’s also helpful for freelancers managing paid campaigns, or anyone building client reports.

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You should include all core marketing expenses:

• Ad Spend – Google Ads, Meta, LinkedIn, etc.
  
• Content Creation – Videos, blog posts, design assets
  
• Agency Fees – External consultants or retainer-based partners
  
• Tools/Subscriptions – SEO tools, email software, analytics platforms
  
• Miscellaneous – Anything else, like freelance support or influencer fees

Absolutely. You can use the calculator on a monthly, quarterly, or per-campaign basis. Just input the relevant costs for that time period. Doing this regularly helps you monitor fluctuations and spot inefficiencies.

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