Great Free Semrush Alternatives for Every Use

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A full-featured digital marketing tool like Semrush can ensure your business stays relevant. Here’s the catch: it can be pricey. 

Suppose you’re a small startup and aren’t financially ready to start onboarding for an extensive digital marketing tool like Semrush. Does that mean you should miss out on the opportunity to optimize your website and content to rank highly on Google? Of course not! You can still gain similar marketing benefits from using free Semrush alternatives.

Embarque has helped fast-growing SaaS companies earn more revenue through organic search. So, we understand what features are necessary for a tool to propel your domain to the first page on Google. 

In this article, we’ll dive into some free Semrush alternatives, and see how they can help you rank on Google.

What is Semrush?

Semrush is a digital marketing tool suite that aims to improve online visibility and give you a detailed overview of marketing insights. It was created for marketers who work in the following services; 

Semrush features

With Semrush, you’ll get the following;

Best Free Semrush Alternatives 

The Semrush alternatives we’re sharing aren’t complete all-in-one tools like Semrush itself. But they are amazing free alternatives right now that can help with different digital marketing features.

  1. Google Search Console: Great for overall website performance analysis and keyword tracking
  2. Ahrefs Webmaster Tools: Great for optimizing your website
  3. Google Keyword Planner: The best option for keyword research 
  4. Google Trends: Great for learning keyword trends
  5. UberSuggest: Great for collecting competitor data
  6. Serpstat: Great for performing an SEO audit
  7. Siteliner: Best for identifying duplicate content
  8. BuzzSumo: Great for optimizing your content for social media

Google Search Console

The best for website performance analysis. 

Google Search Console is a free tool that allows users to analyze various aspects of website performance in search results on Google. Signing up is free, as long as you have a Google account, so make sure to take full advantage of Search Console!

Top Features: 

Ahrefs Webmaster Tools

Great for optimizing your website. 

Ahrefs Webmaster Tools is a recent Ahrefs update made for website owners and bloggers to use free of charge. 

Google Keyword Planner

The best option for keyword research. 

Google Keyword Planner is a fantastic free alternative to Semrush’s Keyword Magic Tool. As most businesses aim their SEO efforts to rank on Google, it only makes sense that Google would provide a top-notch Keyword Planner to help make that happen. As long as you have a Google account, which you can make for free, you can leverage the full features of this tool. 

Top Features: 

Google Trends

Great for learning keyword trends. 

Google Trends is a tool that helps you identify the trend and search volume of any keywords on Google. With this tool, you’ll be able to decipher which keywords are best for your website and blog posts. 

Top Features: 


Great for collecting competitor data.

Ubersuggest is a freemium SEO tool owned by digital marketer Neil Patel that can be used as a great alternative to Semrush.  

Top Features:


Greatfor performing an SEO audit. 

Serpstat is an SEO software suite that evolved from a simple keyword research tool into a growth hacking tool. It allows users to use the basic features for free, of course, within a limit. 

Top Features: 


Best for identifying duplicate content. 

Siteliner is a freemium tool that helps with auditing your website. It allows you to scan around 250 pages on your website free of charge. You’ll need to pay one cent per page if you exceed 250 pages. 

Top Features: 


Great for optimizing your content for social media. 

As Semrush is an all-in-one tool for digital marketing, it also helps users find good content ideas to schedule and publish on social media. So a great free alternative for that feature is BuzzSumo.

Top Features: 

Wrapping Up

If you can’t afford Semrush, there’s no need to despair! There are plenty of free alternatives which keep you informed of your digital marketing strategies, especially if you combine them.  Your marketing strategy doesn’t have to rely on one tool. As long as you keep track of them, you’ll be able to manage multiple tools free of charge. 

If you want some additional help on your SEO content strategy, Embarque can help you search for high-volume keywords with low difficulty and use them in quality content that ensures you rank highly. Feel free to explore our packages to get started! 

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