We Compare 7 First Page Sage Alternatives For B2B Lead Generation Success

Quick summary

First Page Sage is a top B2B SEO and lead generation agency, but its long strategy phases may not suit every company. This article reviews seven alternatives, including Embarque, Siege Media, Simple Tiger, and Foundation Marketing, that help B2B teams generate leads, boost SEO, and drive growth. Embarque stands out for fast, full-funnel results, conversion-focused SEO, and flexible pricing for mid-market brands. 

Struggling to see fast ROI with First Page Sage?

If you're a B2B marketer, you know how critical SEO and thought leadership are for generating real, qualified leads. First Page Sage, founded in 2009, has built a strong reputation combining these strategies. 

However, maybe you need faster results to prove ROI, or perhaps you want an agency that truly understands your industry. 

In this Embarque article, we'll compare 7 exceptional First Page Sage alternatives that offer pricing flexibility, execution speed, and proven B2B lead generation performance. 

Before we do that…

Why listen to us?

At Embarque, we've partnered with over 200 clients globally to drive sustainable organic growth through strategic SEO. Our documented results include generating $250,000 in sales pipeline within six months for an enterprise MDM platform and boosting Picflow's blog conversions by 460%. This hands-on experience gives us clear insight into which agencies deliver fast, trackable revenue impact. 

Overview of First Page Sage

First Page Sage is a leading B2B lead generation and SEO agency founded in 2009 and headquartered in San Francisco, California. The agency is known for producing complex, high-quality B2B content that ranks well on Google and generates substantial leads and revenue. Their clients include Logitech, Verisign, Alcoa, Rio Tinto, SoFi, NBC, and 100+ mid-sized B2B businesses. 

First Page Sage combines SEO, generative engine optimization (GEO), and thought leadership to support lead generation for clients. At the beginning of each campaign, they take several weeks building detailed strategic plans focused on new conversions and prioritized keyword opportunities.

Their comprehensive services include:

• Strategic SEO planning with keyword prioritization 
• Thought leadership content creation and ghostwriting 
• Technical SEO optimization and implementation 
• Conversion rate optimization (CRO) 
• Lead generation funnel development 
• Generative Engine Optimization (GEO)

First Page Sage positions itself in the Tier 1 full-service category (where agencies work with SMEs from clients' industries and create custom-tailored SEO strategies) with pricing starting at $10,000+ per project.

Why consider a First Page Sage alternative?

First Page Sage is a respected SEO agency with clients praising their data-driven approach and long-term partnerships. Some clients have worked with them for over five years and credit them as a major growth driver. They're frequently cited as a top SaaS SEO agency in the US. 

However, after analyzing client feedback and market positioning, growing B2B companies sometimes face practical considerations prompting exploration of alternatives.

• Long‑term contract lock‑in: First Page Sage typically requires 12‑ to 24‑month contracts, which can feel restrictive for companies wanting flexibility to adjust strategy or scale campaigns.
• Limited content flexibility: First page sage relies heavily on long-term editorial calendars and hub-and-spoke content, which can limit adaptability to new market trends or product launches. B2B companies seeking faster time-to-results may benefit from agencies that combine quick initial wins with a strategic, scalable content plan.
• Generalist B2B approach: The agency serves multiple B2B industries, from agriculture technology to construction. Businesses most times prefer agencies with concentrated expertise in their specific industry vertical.

If you're exploring alternatives, it's likely because you seek:

• More flexible contract structures 
• Faster initial content delivery proving ROI quickly 
• Vertical-specific specialists understanding your industry deeply

That's why we've compared seven outstanding alternatives to First Page Sage, offering diverse pricing models, execution speeds, and specialized B2B expertise for different growth scenarios.

Our top 7 First Page Sage alternatives

Here's a detailed comparison of the alternatives reviewed in this article:

Embarque leads our list as a performance-focused B2B SEO agency centered on measurable business outcomes over vanity metrics. While First Page Sage often requires lengthy strategic planning and long-term contracts, Embarque delivers early results within 60–90 days and flexible month-to-month plans. 

We specialize in helping B2B companies generate a qualified pipeline through strategic SEO that connects directly to revenue growth rather than just traffic increases.

Services

• Revenue-focused B2B content strategy and creation
• Technical SEO optimization for lead generation
• Bottom-funnel content driving demo requests and trials
• AI search optimization (ChatGPT, Perplexity, Google AI)
• Strategic link building for authority development
• Conversion rate optimization integrated with SEO
• Transparent pipeline attribution and reporting

Key results

• Generated $250,000 in qualified sales pipeline within 6 months for enterprise MDM platform
• Boosted Picflow's blog conversion rate by 460% through strategic optimization
• Increased law firm contact submissions by 131% and scheduled calls by 75%
• Achieved 833% MRR increase for Instatus with targeted DevOps content

Pricing

• Managed SEO with lead-gen content at $1,499/month
• Scale tier at $2,499/month for aggressive B2B campaigns
• Enterprise plans begin at $5,999/month with full pipeline attribution

Siege Media is a design-led SEO and content agency for SaaS and tech brands, building brand authority and earning high-quality backlinks. They provide a more agile, execution-focused alternative to First Page Sage’s generalist approach, helping SaaS and e-commerce brands scale through visually driven, authoritative assets. 

Services

• Design-led content marketing and SEO
• Strategic link earning through exceptional assets
• Technical SEO audits and implementation
• Generative Engine Optimization (GEO)
• UX design enhancing content effectiveness
• Digital PR and outreach campaigns
• Performance analytics and attribution

Key results

• Helped Zapier grow organic traffic by 852% with $6.1M traffic value increase
• Helped Zip increase blog traffic value by 213%
• Grew blog traffic value by $73,000 for Instacart

Pricing

• Content marketing minimums start at $8,000 per month
• 12-month contracts with a 30-day out clause

Simple Tiger focuses exclusively on revenue-driven SaaS SEO, aligning content and technical optimization directly with high-intent buyer journeys. They bypass broad generalist strategies to target keywords that drive immediate signups and trials, making them a faster, more specialized fit for software companies than First Page Sage. 

Services

• SaaS-specific SEO strategy and execution
• Revenue-driven content creation for high-intent keywords
• Technical SEO audits and ongoing implementation
• Conversion rate optimization for demos and signups
• Keyword mapping aligned to buyer journeys
• On-page optimization for product and integration pages
• Performance tracking tied to pipeline and revenue

Key results

• Achieved 1200% increase in keywords ranking on the first page for Gelato in 12 months
• 600,000+ organic site visits driven for Invoca
• 597% increase in organic traffic to Jotform’s primary page target in 2 months

Pricing

• Engagements start at $5,000+ per project

Foundation Marketing concentrates on SaaS content marketing and SEO. While First Page Sage serves multiple industries, Foundation Marketing tailors strategies specifically to subscription businesses and product-led growth. Their vertical focus accelerates trial conversions, recurring revenue, and audience engagement, providing faster, more relevant results for SaaS companies looking for specialized expertise.

Services

• SaaS-focused content strategy and creation
• SEO optimization for subscription and product-led businesses
• Product-led content development
• Trial and demo conversion optimization
• Technical content for complex SaaS platforms
• Link building and digital PR campaigns
• Analytics tracking tied to MRR and growth metrics

Key results

• Helped a SaaS Company Increase Sign Ups by 128%
• Helped an audience intelligence platform reach a 300%+ increase in social engagement in just 3 months
• Helped a SaaS company generate 1,000,000+ net-new impressions in search results in 12 months

Pricing

•  Flat fee of $20,500 for a content marketing engine and a quarterly retainer of $30,000

Rock The Rankings uses a unique 120-day sprint methodology to compress a year’s worth of SEO work into four months. This is a high-velocity alternative to First Page Sage’s long-term editorial calendars, designed for tech brands that need to see measurable ROI and MQL growth in a short window.

Services

• SaaS-exclusive SEO and content programs
• 120-day sprint methodology for rapid results
• Revenue-focused content attracting natural links
• Digital PR targeting SaaS-relevant publications
• Technical SEO maximizing link equity transfer
• Integrated on-page and off-page optimization
• Direct founder involvement throughout engagements

Key results

• Delivered a $150,000 increase in organic traffic value and 3x MQLs for Bizzabo
• Added $300,000+ in monthly organic traffic value for Toast POS
• Helped Feedtrail, a healthcare SaaS platform, boost booked demos by 83%. 

Pricing

• Guidance tier at $5,000/mo for teams with in-house content resources
• Growth tier costs $8,000/mo per month for comprehensive services
• Authority plan at $15,000/mo monthly for aggressive approaches

Omniscient Digital specializes in technical content marketing for B2B SaaS and tech companies. They leverage deep subject-matter expertise to translate sophisticated technology into content that generates authority. They offer a more specialized, technical lens compared to First Page Sage’s broader B2B focus.

Services

• Technical content strategy and creation for complex products
• SEO implementation and ongoing optimization
• Link building and authority development campaigns
• Content analytics and performance tracking
• Conversion rate optimization programs
• Technical SEO audits and strategic fixes
• Revenue attribution and transparent reporting

Key results

• Grew Order.co organic blog sessions 2117% and blog conversions 39x.
• Generated $3.7M of qualified pipeline from organic search for Smartling.
• Increased organic sessions by 810% and product signups by 400X for Jasper.

Pricing

• Full-service engagements start at $10,000 a month 

Grow and Convert is a "revenue-first" agency that focuses exclusively on bottom-funnel content. They prioritize high-intent keywords that drive qualified leads over vanity traffic metrics. This makes them a strong alternative to First Page Sage for companies that want to skip broad brand awareness and "top-of-funnel" education in favor of content that connects directly to a measurable sales pipeline.

Services

• Bottom-funnel content strategy and creation
• Revenue-focused SEO for B2B SaaS companies
• Data-driven content directly driving conversions
• Proprietary research and unique data content
• Expert writer network for specialized industries
• Content directly tied to pipeline growth
• Conversion optimization for existing content

Key results

• Attracted 208,825 organic visitors for Cognitive FX
• Helped Smartlook achieve 600+ organic conversions per month
• Increased sales‑qualified leads by 50% for Segment with bottom‑funnel content

Pricing

• $10,000+ monthly for content and SEO strategies

How to choose a First Page Sage alternative

Align with your growth stage and budget

Growing B2B companies need agencies that match their current scale and financial resources. Look for partners that allow a focused initial investment with the ability to expand as results compound. Agencies like Embarque, for example, offer tiered, month-to-month plans that help build momentum without locking you into long-term contracts.

Prioritize speed and early wins

Some SEO agencies spend months on planning before executing. If proving ROI quickly is important, choose partners that can deliver meaningful results within the first 60–90 days. At Embarque, as seen in our case studies, we combine rapid implementation with strategic planning to generate early traction while establishing a sustainable SEO foundation.

Consider industry specialization

Generalist agencies may miss nuances specific to your market. Agencies with deep experience in SaaS, tech, or other specialized B2B verticals often produce more relevant content and uncover high-intent opportunities faster.

Focus on measurable outcomes

SEO should drive pipeline and revenue, not just rankings or traffic. Choose agencies that prioritize clear attribution, conversion tracking, and reporting tied to qualified leads and business growth.

Check content expertise

For technical or niche industries, top agencies employ subject-matter experts and skilled writers to create high-quality, authoritative content. Ensure your partner can produce content that reflects your industry’s complexity and meets the expectations of your audience.

Partner with B2B specialists who prove ROI quickly

First Page Sage has established high standards for B2B lead generation through thought leadership SEO, earning consistent client praise and ranking as the #1 SaaS SEO agency by certain metrics. However, today's B2B landscape demands partners who can deliver faster initial results while building comprehensive long-term strategies.

At Embarque, we help B2B companies generate qualified pipeline through SEO that connects directly to revenue growth. From bottom-funnel content driving demo requests to technical optimization ensuring proper lead attribution, we ensure every SEO dollar contributes measurably to your pipeline.

Want to see how fast your SEO can start driving real revenue? Book a free consultation with Embarque today.