Auto Dealer SEO Services: Here Are the Top 7 Agencies to Work With in 2025

Quick summary

This article highlights the top 7 auto dealer SEO agencies to help dealerships increase leads and sales in 2025. Agencies like Embarque, LOCALiQ UK, First Page Sage, and SmartSites specialize in local SEO, programmatic marketplace strategies, and conversion-focused optimization.

Struggling to get more leads for your auto dealership?

Running a dealership today isn’t just about having the best cars on the lot; it’s about showing up where buyers are searching. The reality is that most customers begin their car shopping journey online, typing queries like “best used SUV near me” or “Ford dealer in Dallas.” If your dealership isn’t ranking for those searches, you’re losing sales to competitors who are. 

In this Embarque article, we’re going to highlight the top 7 agencies in 2025 that can help your dealership rank higher, attract more leads, and close more sales.

But first…

Why listen to us?

At Embarque, we know how tough it is for dealerships to stand out in crowded local markets. We’ve worked with businesses that rely heavily on local visibility, and we’ve seen firsthand how the right SEO strategy can turn search traffic into showroom visits and car sales. That’s why we feel well-positioned to highlight the top agencies offering auto dealer SEO services.

What are auto dealer SEO services?

Auto dealer SEO services are specialized digital marketing strategies designed to help car dealerships rank higher on search engines like Google. These services focus on improving a dealership’s online visibility so potential buyers can easily find their inventory, service pages, and location information when searching for terms like “car dealership near me” or “used SUVs for sale.”

They typically include keyword research tailored to automotive buyers, on-page optimization of vehicle listing pages, technical SEO for faster site performance, local SEO to capture nearby searchers, and content strategies that attract high-intent traffic.

Looking for broader automotive SEO services instead? See our article on the 7 best automotive SEO agencies.

Why hire an agency for auto dealer SEO services?

Expertise and focus

SEO is complex, and a full-service agency dedicated to the auto dealership niche knows how to optimize for car buyers specifically. From keyword targeting to content creation, an experienced agency can create tailored strategies that bring real results.

Time and resource savings

SEO isn’t a one-off task; it’s an ongoing effort. An agency can handle the work so your team can focus on sales and customer service. Agencies such as Embarque bring the tools, expertise, and bandwidth to keep SEO strategies active and evolving.

Local market advantage

Auto dealer SEO is highly location-driven, with success depending on how well your dealership ranks for local searches. Agencies that specialize in this niche know how to optimize Google Business Profiles, dealership inventory pages, and local keywords to help you dominate in your market.

See our list of the best local SEO agencies for boosting local visibility.

Our list of the top agencies offering auto dealer SEO services

Below is a summary of the agencies we’ll cover in this review:

We begin this list with Embarque, a results-driven SEO agency trusted by fast-growing companies and local businesses to dominate search visibility. At Embarque, we focus on delivering measurable growth through data-backed SEO strategies that attract highly targeted traffic, generate qualified leads, and increase car sales for dealerships.

By combining local SEO, programmatic SEO, and performance-focused content optimization, we make sure your dealership is discovered by motivated buyers at the exact moment they’re searching. Our approach translates online visibility into real-world results like showroom visits, service bookings, and stronger lead pipelines.

Services

• Local SEO tailored for dealerships and auto service centers
• On-page optimization for inventory and service pages
• Google Business Profile and map ranking improvements
• High-quality link building from relevant automotive sources
• SEO content for blogs, FAQs, and vehicle buying guides
• Local citation and listings management
• Clear monthly performance reporting with actionable insights

Key results

• Drove over 25,000 monthly organic visits to a niche marketplace website
• 3X’ed traffic for a professional asset protection firm
• Achieved a 16X YoY Revenue Growth through SEO for MentorCruise‍
• Helping a job platform get 21,000 monthly search clicks in under 3 months

LOCALiQ UK is an automotive digital marketing agency specializing in SEO for car dealerships. They use AI-driven technology and industry expertise to boost online visibility, drive targeted traffic, and increase sales conversions for UK-based dealerships. LOCALiQ combines cutting-edge data analytics with proven SEO strategies tailored for the automotive sector to maximize results.

Services

• Local SEO for geographic visibility
• Technical SEO audits and site optimization
• Keyword research and strategy
• Google Business Profile optimization
• Content creation and marketing
• Schema markup implementation
• Backlink building and directory management

Key results

• Earned 31 high-quality backlinks with DA 75 for West Somerset Railway
• Increased domain authority by 11% (19 to 21) for Choose Leisure
• Boosted domain authority by 133% (6 to 14) for Mobile Annexe
• Added 486 new and improved keywords for National Car Leasing Service

First Page Sage is a respected SEO agency known for its strategic, long-term approach to organic growth in the automotive sector. They specialize in expert content creation and technical SEO optimization to boost visibility and generate qualified leads. With a focus on building trust and industry authority, they’re a strong choice for dealerships seeking lasting ROI and stronger brand presence.

Services

• Thought leadership content creation
• Technical SEO audits and optimization
• Local SEO for geographic targeting
• Conversion rate optimization (CRO)
• Online PR and link building
• Comprehensive SEO reporting and analytics
• Organic lead generation strategies

Key results

• Increased Cadence Design Systems’ total keyword rankings by 934%
• Generated 90,000 new users and 230 high-value leads for iGPS
• Achieved a 5x improvement in visitor-to-lead conversion rate for iGPS

Spyne is an innovative automotive SEO agency that uses AI technology to strengthen car dealerships’ online presence. Their approach combines AI-driven keyword targeting, SEO-friendly websites, and dynamic content optimization to boost local rankings and attract ready-to-buy customers. By adding quality backlinks and in-depth SEO analytics, Spyne helps dealerships increase visibility, generate more leads, and drive higher sales.

Services

• AI-powered keyword optimization
• Local SEO and Google Business Profile management
• Technical SEO audits
• On-page SEO improvements
• SEO content creation for automotive topics
• Ethical link-building
• Analytics and performance reporting

Key results

• Achieved 50% faster listing time for Flexicar
• Drove 30% savings in merchandising costs for Don Hewlett Chevrolet
• Helped Midwest Dealer Group achieve a 25% increase in sales

SmartSites is a leading digital marketing agency specializing in automotive SEO, helping dealerships grow organic traffic and attract qualified leads. They focus on authoritative content, local search optimization, and site usability to boost rankings. By combining technical SEO expertise with data-driven strategies and advanced tools, SmartSites empowers auto dealers to outpace competitors and achieve sustainable growth.

Services

• Local SEO for geographic targeting
• Technical SEO audits and optimization
• On-page SEO and content optimization
• Link building and digital PR
• Mobile SEO and user experience improvement
• Comprehensive SEO reporting and analytics

Key results

• 537% increase in total site traffic for R&Y A/C Compressors
• 142% increase in sales revenue for Time Auto Parts
• 614% increase in conversions for Springfield Hyundai

Promodo is a well-established digital marketing agency with deep expertise in automotive SEO, helping dealerships grow organic traffic and boost sales. They craft tailored strategies that improve site structure, local visibility, and search authority to drive qualified leads. Backed by a data-driven approach and clear reporting, Promodo enables dealerships to outperform competitors and achieve sustained growth.

Services

• Technical SEO audits and optimization
• Local SEO for geographic targeting
• On-page SEO and content optimization
• Link building and digital PR
• Search engine reputation management
• Comprehensive SEO reporting and analytics
• Organic traffic and conversion growth strategies

Key results

• Achieved a 39% increase in sessions on the homepage for Rolls Auto Sales
• 25% increase in monthly organic traffic for 1010tires.com
• Drove 175% increase in filled forms for a pre-owned car dealer

1Digital Agency specializes in automotive SEO, helping dealerships strengthen their online visibility and attract qualified traffic. Their customized strategies focus on site structure, content optimization, and local search, ensuring clients stay ahead of competitors. By driving consistent improvements in rankings, lead generation, and overall digital performance, they position auto businesses for long-term growth.

Services

• Local SEO for geographic targeting
• Technical SEO audits and optimization
• On-page SEO and content optimization
• Automotive-specific keyword research
• Link building and digital PR
• Google My Business optimization
• Comprehensive SEO reporting and analytics

Key results

• Increased conversion rate by 55.9% for a fast-moving consumer goods business
• Drove 131.3% annual revenue growth for the fashion apparel business
• Boosted online revenue by 471.2% for an alcohol and tobacco company

What to look for in an agency offering auto dealership SEO service

Look for proven results

An effective auto dealer SEO agency should back up its claims with measurable wins, like stronger local rankings, higher search traffic, or more leads. Case studies and client testimonials are the best proof points. At Embarque, we’ve driven major growth through local SEO and programmatic marketplace strategies, approaches that translate perfectly to dealerships.

Ensure they offer a tailored strategy

Auto dealer SEO isn’t a one-size-fits-all solution. The right agency should understand your specific business goals, whether that’s boosting map rankings, driving showroom visits, or optimizing inventory pages, and build a strategy around them. At Embarque, we design campaigns that align with your dealership’s unique growth path rather than using cookie-cutter tactics.

Evaluate transparency and reporting

Choose an agency that gives you clear, actionable reporting. Monthly updates on keyword rankings, organic traffic, and lead generation make it easy to track ROI and hold the agency accountable. The best partners don’t just share numbers; they explain what’s working and why.

Here’s how we do GA4 reporting for our clients. 

Assess technical SEO and site performance

A strong auto dealer SEO agency should go beyond keywords and content to ensure your website is fast, mobile-friendly, and technically sound. For dealerships, this means optimizing inventory pages for speed, structured data for vehicle listings, and fixing crawl or indexing issues that can limit visibility.

Consider scalability

Your dealership’s needs will evolve, so pick an agency that can scale alongside you. From expanding into new locations to adding more service lines, your SEO partner should adapt their strategy to match your growth without losing focus on results.

How much do auto dealer SEO services cost?

The price of auto dealer SEO services depends on the agency, the competitiveness of your market, and the depth of the strategy. On average, dealerships can expect to invest between $2,000 and $30,000+ per month. 

Here’s a simplified breakdown of typical packages in the industry:

Dealerships should weigh these costs against potential returns. Use our SEO ROI calculator to estimate how each investment tier could translate into more leads, higher showroom traffic, and increased car sales.

At Embarque, our auto dealer SEO solutions start from just $1,499/month. We blend programmatic SEO, technical optimization, high-converting content, local SEO, and authoritative link building into one streamlined package, helping dealership brands rank higher, attract local car buyers, and convert more of them into sales without juggling multiple vendors.

Drive more leads and sales with Embarque’s auto dealer SEO services

The competition for auto dealerships online is tougher than ever. Buyers aren’t just walking into showrooms; they’re searching, comparing, and making decisions long before they step foot on a lot. If your dealership isn’t ranking where it matters, you’re missing out on qualified leads who are ready to buy.

At Embarque, we help dealerships capture this demand with proven SEO strategies. From local SEO that boosts visibility in your market, to programmatic SEO that scales inventory pages, to content that converts, we’ve refined approaches that translate directly into leads and car sales.

Ready to drive more showroom visits, service bookings, and vehicle sales? Book an intro call with Embarque today.