Top 7 Auto Dealer SEO Services for More Leads and Sales in 2025

Quick summary

In this article, we reviewed the top 7 auto dealer SEO services that can help boost your dealership’s online visibility and generate more qualified leads. From tailored SEO strategies and content optimization to proven results from agencies like Embarque and DealerEprocess, we’ve highlighted the best agencies to help your dealership thrive in 2025. Read on to learn how these services can drive more traffic and increase sales.

Struggling to get more leads for your auto dealership?

As an auto dealer, attracting high-quality traffic to your website is crucial, but how do you stand out in a highly competitive market? Many dealerships face the same challenge: despite having a strong inventory and excellent customer service, they struggle to achieve sufficient online visibility. If your website isn’t optimized for search engines, potential buyers might never even find you. Without the right SEO strategy, your competitors could be stealing the leads that should be yours.

In this Embarque article, we are going to explain the top 7 auto dealer SEO services that can transform your online presence. 

But first…

Why listen to us?

At Embarque, we specialize in driving measurable results through data-driven SEO strategies. We’ve worked with clients like Picflow, achieving a 460% increase in blog conversion rates, and MentorCruise, helping them scale to 16x year-over-year revenue growth. Our experience with numerous auto dealerships and other industries gives us unique insights into the auto dealer SEO space, enabling us to present the most effective SEO services for your dealership.

Why hire an agency for auto dealer SEO?

When it comes to SEO for auto dealerships, the competition is fierce, and the stakes are high. It’s not enough to have a website; it needs to be visible and optimized for local and relevant search terms. Hiring a specialized auto dealer SEO agency brings multiple benefits:

• Expertise and focus: SEO is complex, and a full-service agency dedicated to the auto dealership niche knows how to optimize for car buyers specifically. From keyword targeting to content creation, an experienced agency can create tailored strategies that bring real results.
  
  
• Time and resource savings: SEO isn’t a one-off task; it’s an ongoing effort. An agency can handle the work so your team can focus on sales and customer service. Agencies such as Embarque bring the tools, expertise, and bandwidth to keep SEO strategies active and evolving.
  
  
• Proven results: Specialized agencies have case studies and proven success in helping dealerships improve their online visibility. They’ll leverage the right strategies, such as local SEO for dealership visibility or technical SEO for faster websites to ensure you’re getting qualified leads.

Top 7 agencies offering auto dealer SEO services

If you’re in a rush, here’s a table giving a quick glance at our top picks:

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Embarque specializes in SEO for auto dealerships, combining AI-powered tools with tailored strategies to maximize online visibility and generate high-quality leads. They have a proven track record of helping dealerships scale by optimizing their websites for better traffic and conversion rates. Through data-driven insights and consistent performance tracking, Embarque has delivered measurable results for clients like Picflow and MentorCruise.

Services:

• Revenue-driven SEO strategies for auto dealerships
• AI-powered content optimization
• Predictive analytics for targeted traffic
• Conversion rate optimization
• Technical SEO audits with actionable insights
• Local SEO for increased dealership visibility
• Transparent monthly performance reporting

Key Results:

• Achieved a 16X YoY Revenue Growth through SEO for MentorCruise
• Grew Kids Club HQ's organic traffic from zero to 8,500
• Drove over 25,000 monthly organic visits to a niche marketplace website‍
• Helping a job platform get 21,000 monthly search clicks in under 3 months

DealerEprocess focuses on automotive website design and SEO, offering integrated solutions that blend user experience with SEO strategies. Their team works closely with auto dealers to improve search engine rankings and lead generation, while also creating compelling websites optimized for both SEO and user engagement.

Services:

• Automotive SEO strategies
  
• Website design and development
• Local SEO for dealerships
• Conversion optimization and A/B testing
• Content creation and SEO optimization
• Lead generation through organic search
• Site speed optimization

Key Results:

• Helped a dealer rank in the top 3 for local search terms
• Increased organic leads by 30% for a multi-location dealership
• Improved website user engagement by 25%

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PureCars is an SEO and PPC-focused agency that helps auto dealers boost both their organic and paid search traffic. They combine a strong understanding of the automotive market with deep expertise in search engine optimization and pay-per-click strategies, delivering comprehensive, data-driven solutions that increase lead volume and ROI.

Services:

• SEO for auto dealerships
• PPC management and optimization
• Local SEO for better dealership visibility
• A/B testing for lead generation
• Website and landing page optimization
• Mobile-first SEO strategies
• Content marketing for SEO

Key Results:

• Increased lead volume by 150% for a dealer
• Helped a dealership grow its organic traffic by 40%
• Boosted customer engagement by 35% with paid ads

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Autoshop Solutions excels at local SEO for auto dealerships, helping them improve visibility in their geographic area and attract local customers. Their focus is on optimizing website content, Google My Business profiles, and other local listings, driving qualified leads that are more likely to convert into sales.

Services:

• Local SEO and directory optimization
• On-page SEO for dealership websites
• Lead generation strategies
• Website audits and technical SEO
• Content marketing for local visibility
• Google My Business optimization
• Review and reputation management

Key Results:

• Achieved a 30% increase in online conversions for a client
• Improved local search rankings for multiple dealerships
• Increased organic leads by 25%

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CDK Global is a digital marketing powerhouse for auto dealerships, offering a full suite of SEO and digital marketing services. They work with dealerships to enhance their online presence and drive more leads through integrated marketing strategies, including content marketing, SEO, and PPC.

Services:

• SEO for auto dealerships
• Full-funnel digital marketing strategy
• Data-driven insights and analytics
• Lead generation and sales optimization
• Paid search management
• Content development for SEO
• Social media and email marketing

Key Results:

• Generated 20% more leads for a major dealership
• Helped an automotive brand improve SEO rankings and visibility
• Increased online sales inquiries by 25% for multiple clients

Carsforsale specializes in SEO and content marketing for auto dealerships. Their strategies help dealers attract high-quality organic traffic while also improving content and website performance. With a strong focus on enhancing dealership websites and creating content tailored to car buyers, Carsforsale helps clients rank higher and convert more visitors.

Services:

• SEO for auto dealerships
• Content marketing and strategy
• On-page and technical SEO
• Lead generation through organic search
• Local SEO for regional visibility
• Social media content for SEO

Key Results:

• Increased sales inquiries by 40% for a dealership
• Helped a client achieve a 50% increase in website traffic
• Enhanced dealership visibility with SEO-focused content

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Dealer.com is a comprehensive SEO and analytics platform for auto dealerships. Their services combine SEO, website design, and digital marketing to deliver integrated strategies that maximize visibility and drive sales for dealerships. They’re trusted by dealerships nationwide to boost their online presence and lead generation efforts.

Services:

• SEO and analytics for car dealerships
• Custom website design and optimization
• Lead generation and conversion rate optimization
• Digital advertising and retargeting
• Mobile and local SEO
• Content development and optimization

Key Results:

• Increased dealership website traffic by 50%
• Helped clients generate more qualified leads through SEO
• Boosted conversion rates for a large dealership group

How to choose the right auto dealer SEO service

Look for proven results

An effective auto dealer SEO agency should have a portfolio of measurable wins, such as improved local search rankings, increased website traffic, or higher lead conversion rates. Case studies and client testimonials are key indicators of an agency's ability to deliver results. At Embarque, we’ve documented multiple case studies showing impressive traffic and conversion improvements, including a 14,637% increase in website traffic for BlueTally.

Ensure they offer a tailored strategy

Auto dealer SEO isn’t a one-size-fits-all solution. The right agency should understand your specific business needs, whether it’s improving visibility in local searches, generating more dealership leads, or optimizing your inventory pages. The agency should create tailored strategies that align with your dealership’s unique goals to drive measurable results.

Check their content optimization

Content plays a crucial role in SEO, especially for auto dealerships where local relevance and user engagement matter. Look for agencies with experience in creating optimized content, including vehicle descriptions, blog posts, and landing pages. An experienced content team should combine SEO best practices with compelling copy that boosts both rankings and customer engagement.

Evaluate transparency and reporting

Choose an agency that offers clear, consistent reporting on SEO performance. Regular updates on keyword rankings, traffic growth, and lead generation are essential for understanding the ROI of your SEO investment. A strong agency will provide transparent, detailed monthly reports so you can track progress and see exactly how their strategies are working for your dealership.

Consider scalability

As your dealership grows, so will your SEO needs. Whether you need ongoing optimization or a larger, more comprehensive strategy, the agency you choose should offer flexible packages that can scale with your business. Look for an agency that offers scalable SEO services that grow with your dealership’s goals.

How much does it cost to hire an auto dealer SEO service?

The cost of auto dealer SEO services varies depending on the scope of work and the agency you choose. Generally, pricing can range from $2,000–$30,000+ per month depending on the services included.

Pricing varies depending on factors like the complexity of your website, location, and industry competition. Some agencies may offer tiered packages, and it’s crucial to choose one that fits your dealership’s goals and budget.

At Embarque, our  SEO packages start at $1,499/month and include tailored keyword strategies, content optimization, high-authority link building, and transparent performance tracking, so you can measure real impact.

Drive more leads and sales with Embarque’s auto dealer SEO services

If your auto dealership is struggling to convert website traffic into leads and sales, it’s time to take action. The right SEO service can help boost your online presence, improve rankings, and convert visitors into high-quality leads. 

Embarque’s data-driven SEO strategies help dealerships reach their target audience with precision, ensuring increased visibility and better lead generation. Whether it's local SEO, site optimization, or conversion rate improvement, our expertise ensures your dealership thrives in a competitive market.

Ready to transform your dealership’s online presence? Sign up with Embarque today and start driving more qualified leads.