17 Linkbuilding Tactics For Job Boards 2023

Table of Contents

Linkbuilding tactics for job boards have become increasingly important in SEO. With Google’s constant updates to its search algorithm, linkbuilding is a tried and true method that continues to drive results by helping your website build valuable topical authority over time. 

In fact, the majority of SEO experts emphasized the significance of external links as one of the top three valuable components in their search optimization strategies. Additionally, a notable 51% of marketers reported observing positive outcomes from general link building strategies within a timeframe of one to three months after implementing those tactics.

So, if you’re looking to attract more traffic to your job board through search engines, understanding what people are searching for is essential. To help you in this endeavor, we at Embarque wou’d like to share an insightful article that provides valuable tips on finding relevant search keywords that can potentially elevate your job board’s ranking in the marketplace. 

What is Link Building?

Link building refers to the process of gaining hyperlinks from other websites that direct traffic back to your own website. Often, these external links are obtained when other websites recognize you as a valuable resource or reference your content by quoting it. 

When a website or web page has numerous links pointing towards it, Google perceives each link as an endorsement of trust for your website. The more endorsements it receives, the higher likelihood it has of ranking higher in search results. As these strategies largely operate behind the scenes, they are categorized as off-page SEO strategies. 

Consequently, many businesses actively engage in link building to increase their endorsements and subsequently drive more traffic and sales via Google.

How does linkbuilding differ for job boards?

Link building for job boards, especially in niche-specific areas like career advice and recruitment, differs from traditional link building strategies. In this context, the main objective is to build links around job categories and listings to improve their search engine rankings.

For example, if your job board specializes in healthcare careers, acquiring links from reputable healthcare industry websites, medical associations, or job-specific forums would be more beneficial than obtaining links from unrelated sources. Niche relevance helps search engines understand the context and authority of your job categories, improving the chances of ranking higher in relevant search results.

In addition to acquiring links from relevant websites, job-specific directories play a crucial role in link building for job boards. These directories focus on categorizing and organizing job listings based on different industries or job types. 

Submitting your job board and individual job listings to these directories can help improve visibility and drive targeted traffic. It's important to ensure that the directories you choose are reputable and provide genuine value to job seekers.

How Linkbuilding Tactics Can Benefit Job Boards?

Link building tactics can significantly benefit job boards in multiple ways:

Boosts online visibility

The position of your website on the Search Engine Results Pages (SERPs) plays a crucial role in determining the number of clicks you receive. According to research conducted by Sistrix, it has been estimated that approximately 28.5% of all clicks are directed towards the website ranked at the top spot on the SERP. This data highlights the significance of securing a high-ranking position for your website, as it directly translates into increased visibility and traffic. 

Gets your page indexed fast by increasing your crawl rate

When your website pages are indexed by search engines like Google, they receive a ranking. Since 75% of people never navigate past the first page of Google, it’s fair to say that the higher your rankings, the more visible your site is to users. 

Higher rankings also indicate greater domain authority and credibility in a specific niche or market. In general, websites with a larger number of high-quality backlinks from authoritative sites are likely to rank higher. Additionally, having a wide and diverse range of links indicates trustworthiness.

Improves trust score

Trust is earned, and for job seekers to trust you enough to interact on your pages, they need proof that you are as good as you claim. Link building can help establish your brand as a reputable name in the industry. 

By appearing on authority sites and pages, you can demonstrate your expertise in the recruiting industry. Over time, this will lead to increased recognition and global brand awareness.

Expands your reach

Achieve, maintain, and increase the reach of your job board as part of your long-term SEO strategy. By effectively establishing links across a variety of sites with different metrics, you will experience an overall improvement in your website’s performance. This will also enable you to attract a broader range of job seekers. 

Links within external content effectively expose your website to new job seekers. If implemented gradually, this will also enhance your traffic and lead generation.

Things to Consider Before Hiring A Linkbuilding Service

Before hiring a link building service, it's crucial to consider several factors to ensure you make an informed decision:

Expertise in your niche

There is no one-size-fits-all in link building. If you want to ensure your success in SEO initiatives, you need a link builder who has experience in human resources. After all, link building requires content creation and distribution. You want someone who knows the needs of your job seekers and the insights of your industry. This way, the chances of getting quality backlinks from relevant, trusted websites are increased.

Shares a clear and realistic goal

There is no one-size-fits-all approach when it comes to link building, as every website and industry has its unique set of challenges and requirements. If you aim to achieve success in your SEO endeavors, it is crucial to find a skilled and experienced link builder who specializes in human resources. This is because effective link building involves not only acquiring backlinks but also creating valuable content and strategically distributing it across various platforms.

A knowledgeable link builder should also possess the necessary skills to create compelling content that resonates with your target audience. They should be able to craft engaging articles, blog posts, or infographics that effectively communicate the value your HR services or products provide. 

By focusing on quality content creation, your link builder will attract natural backlinks from authoritative websites, enhancing your website’s credibility and visibility in search engine rankings.

Advise but also disagree

A link building service should be considered a collaboration between two parties. On one side, you have a clear understanding of your business goals, and on the other side, there are the SEO experts.

If the SEO company believes that the suggested goal cannot be achieved, they should openly communicate this. This shows that they recognize their capabilities and prioritize goal orientation. An experienced marketing agency will prioritize your benefit over mere satisfaction.

Linkbuilding Tactics For Job Boards

Below are some of the most effective link building tactics specifically tailored for job boards:

Employer Partnerships

Cultivate relationships with employers and companies across industries. Showcase the benefits of posting job listings on your board and offer incentives for them to link back to your site. For instance, provide badges or branded widgets that employers can display on their websites, linking back to your job board.

Industry Directories

Submit your job board to industry-specific directories and listing websites that cater to your target industries or niches. Ensure your board is listed in the relevant categories, as this can increase visibility among job seekers and employers while acquiring relevant backlinks.

Resource Pages

Seek out websites with resource pages or link roundups related to career resources, job boards, or job search tools. Request to have your job board included on these pages by reaching out to the website owners or administrators. Explain the unique value your board offers and how it benefits their audience.

Testimonials and Reviews

Identify influential blogs, industry websites, or platforms that provide reviews or testimonials of job boards. Offer to provide a testimonial or review of your job board in exchange for a backlink. This not only aids link building but also enhances your board's credibility and reputation among potential users.

Collaborate with Colleges and Universities

Establish partnerships with colleges, universities, and career centers to promote your job board to students and alumni. Offer valuable resources or guest lectures on job searching or career development. In return, request links to your job board from their career services page or relevant resources section.

Social Media and Influencers

Engage with influencers, career coaches, and industry experts on platforms like LinkedIn, Twitter, or Facebook. These platforms collectively have a user base of approximately 4.8 billion individuals, representing a vast pool of networking opportunities waiting to be explored. 

Share valuable content, participate in discussions, and provide insights within your niche.  Building relationships with influencers can lead to mentions or backlinks to your job board in their content or social media posts.

Hire a professional linkbuilding agency

Agencies like Embarque, a premium digital content marketing agency, have a track record of helping high-growth tech startups scale quickly through their expertise in SEO content strategy and effective email marketing funnels. 

By partnering with Embarque, you can benefit from their premium content that converts, driving more traffic to your job board and improving your search rankings. With their experience working with companies like VEED, Mailjet, and Levels FYI, Embarque is a trusted one-stop shop for all your content marketing needs.

Write “Best of” lists

Source: https://riverside.fm/blog/best-podcast-hosting 

"Best of" lists, also known as listicles, are popular articles that feature numbered lists showcasing the top or most noteworthy items within a specific subject. 

These lists are appealing to readers as they offer a concise read, allowing them to quickly explore and gain insights on various platforms or products.  Moreover, when utilizing this type of article as a guest post, it becomes convenient to incorporate relevant links within each point, making it an effective link building strategy.

Roll out educational content and how-to guides

As a knowledgeable expert in your field, writing a blog post to share your expertise is a powerful link building strategy that remains accessible and effective. By providing valuable information and teaching job seekers something new or offering high-level education on a specific topic, you can establish yourself as a credible source of information. 

To enhance the reader's experience, consider including step-by-step instructions and guides with accompanying images, as these are well-received by audiences. While this strategy has been used extensively, it can still yield positive results if executed with quality and originality.

Create surveys and other original research

Original research is indeed a powerful approach for attracting links, although it can be costly to conduct. However, conducting surveys can offer an affordable method of original research. 

By gathering responses from a few hundred individuals within a specific niche, you can collect valuable data to publish on your site. This unique dataset provides statistics that are exclusive to your platform, making it highly attractive for link building purposes. 

Enhance the presentation of the data by incorporating visuals, and you'll create an impressive onsite asset. In our experience, well-executed original research is one of the most effective link building strategies, enabling the scaling of natural, inbound links from other websites.

Case studies and whitepapers

Both case studies and whitepapers are valuable forms of long-form content that contain in-depth analytical information. Case studies typically center around real events, individuals, or organizations, providing detailed insights into specific situations and outcomes. On the other hand, whitepapers offer a broader overview or hypothetical examination of a topic, often exploring trends, theories, or proposed solutions.

Due to their substantial and informative nature, both case studies and whitepapers tend to attract a significant number of links. The depth of analysis and the unique insights they offer make them valuable resources for readers, researchers, and industry professionals. 

By producing high-quality case studies or whitepapers, you can position yourself as an authority in your field, attracting attention, and building credibility. This, in turn, can lead to an increase in inbound links from other websites interested in referencing or sharing your valuable content.

Reclaim links through mentions

Link reclamation is a process that involves identifying published content that mentions your website but fails to provide a proper link back to your site. As a content creator, it's important to receive credit for your work and to ensure that your brand is properly acknowledged.

One way to facilitate link reclamation is by using Google Alerts. By setting up alerts for your brand name or website, you can receive notifications whenever someone mentions your brand online. This allows you to proactively identify instances where your website is referenced without a link and take the necessary steps to request proper attribution.

Google Alerts can be customized to monitor specific keywords or phrases related to your brand, ensuring that you stay informed about any mentions across various online platforms. By leveraging this tool, you can actively reclaim links and ensure that your brand receives the credit it deserves as a content creator.

Source: https://www.siegemedia.com/marketing/advanced-link-reclamation 

When you come across a mention of your website without a proper link, it's recommended to reach out to the publisher via email and kindly request proper credit by linking to your website or the specific page they referenced. 

It's important not to assume that the omission was intentional or personal. By sending a friendly email, you open the possibility of initiating a positive relationship with the publisher, which could lead to further collaboration in the future.

Consider guest posting

Source: https://www.embarque.io/guest-posts 

Guest post outreach is an effective strategy for increasing the visibility of your job board and reaching a wider audience. By writing and publishing blog posts on relevant websites, you not only expand your reach but also have the opportunity to build relationships with like-minded professionals.

Guest blogging enables you to connect with new individuals who may not have been aware of your job board previously. It allows you to showcase your expertise in the field, positioning yourself as an authority and gaining credibility among your target audience.

However, there are important considerations to keep in mind when engaging in guest blogging:

1. Relevance is key: Focus on finding blogs that are relevant to your business and target audience. Understanding what these blogs are looking for increases the likelihood of having your guest post published. Ensure that your content aligns with their readers' interests.

2. Originality is essential: Avoid duplicating your guest posts across different websites. Providing unique and valuable content is crucial for guest post outreach. Check the guidelines of each site, submit original articles, and refrain from any form of plagiarism.

3. Follow guidelines diligently: Most websites that accept guest posts have specific guidelines for contributors. It's vital to thoroughly read and adhere to these guidelines. By doing so, you demonstrate respect for the site's content team, increasing the chances of establishing a long-term working relationship.

By adhering to these guidelines and approaching guest blogging strategically, you can maximize the benefits of guest post outreach, expanding your job board's reach and establishing yourself as an industry expert.

Boost your infographic links

Infographics have gained popularity as a powerful tool for link building because of their highly shareable nature, delivering information in a visually appealing and easily digestible format. However, it's not uncommon for some websites that embed your infographics to neglect providing proper attribution with a link back to your site. 

To determine which websites have given you credit and which haven't, you can follow these steps:

  1. Go to the location where your infographic is hosted.
  2. Right-click on the infographic image.
  3. Select "Copy Image URL."
  4. Visit Google Images.
  5. Click on the camera icon located to the left of the search field.
  6. Paste the image URL you copied earlier.

The search results will display where your infographic has been used and whether or not it has been linked back to your website. Once you have this information, you can contact the site owners and kindly request them to add a link back to your original source.

Broken link building

Broken link building is a highly effective tactic that capitalizes on broken or dead pages on the internet. The process involves identifying relevant broken links, creating content similar to the original resource, and reaching out to the website owners or content creators who linked to the broken resource, asking them to replace the broken link with a link to your working page.

Here's a breakdown of the three steps involved in broken link building:

Community site link building

While prioritizing high-quality links is essential, it's crucial to recognize that a truly natural backlink profile isn't solely comprised of followed, editorial links from high Domain Rating (DR) websites. It's important to diversify your link sources and consider building links from other platforms as well.

Forums, message boards, Reddit, Quora, and similar platforms offer valuable opportunities to promote your website and generate relevant links. Engaging with these communities can not only drive traffic but also contribute to a well-rounded backlink profile.

By expanding your link-building efforts beyond traditional sources, you can tap into niche-specific discussions, address questions and concerns, and establish your website as a valuable resource in relevant communities. This approach helps in building a more diverse and organic link profile that aligns with the broader concept of natural link building.

Keep a check on competitors’ backlinks

Source: https://ahrefs.com/blog/competitive-analysis/ 

Competitive analysis is a powerful strategy that enables you to gain insights into your competitors' online presence, including their keyword rankings, top referring links, and successful tactics. By examining your competitors' strategies, you can identify areas of improvement and discover opportunities to enhance your own search engine rankings.

Through competitive analysis, you can uncover the keywords that your competitors are targeting and ranking for. This information helps you understand the competitive landscape and adjust your own keyword strategy accordingly. Additionally, by analyzing the sources of your competitors' backlinks, you can identify potential link-building opportunities and build relationships with influential websites in your industry.

Studying your competitors' successful tactics can also provide inspiration for your own marketing initiatives. By analyzing their content, social media presence, and overall online strategy, you can gain valuable insights into what resonates with your target audience and adapt your own approach accordingly.


In the competitive world of job boards, standing out from the crowd is essential. That’s why mastering effective link-building tactics can make all the difference. From building relationships with influential bloggers to leveraging industry-specific directories, this article unveils powerful strategies that can boost your job board’s online presence and attract more qualified candidates. 

Ready to take your job board to new heights? Partner with Embarque, the experts in SEO and link-building solutions for the recruitment industry. Let us help you connect job seekers with their dream opportunities by optimizing your link-building efforts. Contact us today and let’s embark on a journey towards success together!

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