SaaS Average Selling Price (ASP) measures the average revenue per customer. Learn how to calculate ASP, optimize pricing strategies, and increase revenue with effective tactics.

Teams should track AI visibility as a KPI because AI answers increasingly shape brand consideration before any click occurs. Metrics like citation frequency, share of model, sentiment, and unbranded prompt presence reveal whether your brand is part of the decision set. While AI traffic may be small, its downstream impact on branded search, direct visits, and conversions makes it strategically important to measure.