Average Cited Pages measures the average number of your website pages cited in AI-generated answers over a specific period. It shows how consistently AI systems reference your content, indicating topical authority, retrievability, and visibility in AI-powered search results.

Teams should track AI visibility as a KPI because AI answers increasingly shape brand consideration before any click occurs. Metrics like citation frequency, share of model, sentiment, and unbranded prompt presence reveal whether your brand is part of the decision set. While AI traffic may be small, its downstream impact on branded search, direct visits, and conversions makes it strategically important to measure.