Web Traffic Cost Calculator

Web Traffic Cost Calculator

We've helped increase the SEO revenue of...

Here's what they're saying regarding
our SEO services...

"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our yearly revenue by 800%. The ROI has been pretty significant, to say the least."
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Dominic Monn

Founder, MentorCruise

"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque"
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Xyrenne Khaice Eustaquio

Marketing Director, Valheim Server Hosting

"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
Headshot photo of a man smiling at the camera with a white background

Phil McParlane

Founder, 4 day week

FAQs

How does this traffic cost calculator work?

This tool estimates how much it would cost to acquire your monthly website traffic through paid advertising, such as Google Ads.

You simply enter the number of monthly visitors your site receives, an estimated average cost-per-click (CPC) for your industry, and an optional conversion rate.

We then multiply your visitor count by your CPC to show your equivalent ad budget if you were to pay for that traffic. 

If you also enter a conversion rate, we’ll show you how many leads or conversions you could expect from that traffic. This gives you a clear, text-based comparison between paid traffic and the long-term value of SEO.

What’s a good average cost-per-click (CPC) to enter?

If you’re unsure, a general average CPC is between $1.00 and $2.00. For more competitive industries like legal, finance, or SaaS, CPCs can go as high as $5–$10 per click.

Do I need to enter a conversion rate?

No, if you don’t enter one, we’ll default to a standard 2.5% conversion rate. But if you know your site’s real conversion rate, entering it will give a more accurate result.

Is this tool really free to use?

Yes, it’s 100% free, with no signup, no email capture, and no hidden charges. Just input your numbers and get your result instantly.

Feel free to check out our other free SEO tools to support your growth.

Who is this calculator for?

This tool is perfect for marketers, founders, bloggers, or anyone curious about the value of their organic traffic or the potential cost of paid traffic.

Get in touch

Can we help with your content and SEO needs? Have a question about our offers or strategy? Don't hesitate to get in touch, we'll reply right away!

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