Free AI Web Traffic Cost Calculator
Free Website Traffic Cost Calculator, Instantly estimate how much your monthly traffic would cost with paid ads. No signup required. Simple and fast.
How It Works
Input your website’s average conversion rate to see how many conversions or leads you could expect from your current traffic. This provides additional insight into ROI.
Add your estimated CPC for your industry or niche. This figure is typically based on average paid ad costs and helps calculate your equivalent ad budget.
Input your website’s average conversion rate to see how many conversions or leads you could expect from your current traffic. This provides additional insight into ROI.
Plan budgets with confidence with AI Web Traffic Cost Calculator
This calculator estimates what your organic traffic would cost through paid ads, helping you demonstrate SEO’s impact. By showing the monetary value of free traffic, marketers and business owners can justify investments, highlight ROI, and make smarter, data-driven marketing decisions.
.svg){kind=small}
Easily compare what you’d spend acquiring the same traffic via paid ads. This insight empowers smarter resource allocation, helps balance SEO with PPC, and provides a clear picture of which channels deliver sustainable growth and stronger returns over time.
.svg){kind=small}
By calculating ad-equivalent costs, this tool enables clear budgeting and realistic goal setting. Marketers can confidently plan campaigns, forecast conversions, and prioritize investments. It ensures decisions are based on reliable data, improving long-term efficiency and profitability for digital strategies.
The No-Hassle Way to Getting SEO Done Quickly & Effectively
Don’t settle for one-size-fits-all SEO. Get a dedicated team of senior SEO experts working directly with your team to drive real results.
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
Related Tools
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
Frequently
Asked Questions
How does this traffic cost calculator work?
This tool estimates how much it would cost to acquire your monthly website traffic through paid advertising, such as Google Ads.
You simply enter the number of monthly visitors your site receives, an estimated average cost-per-click (CPC) for your industry, and an optional conversion rate.
We then multiply your visitor count by your CPC to show your equivalent ad budget if you were to pay for that traffic.
If you also enter a conversion rate, we’ll show you how many leads or conversions you could expect from that traffic. This gives you a clear, text-based comparison between paid traffic and the long-term value of SEO.
What’s a good average cost-per-click (CPC) to enter?
If you’re unsure, a general average CPC is between $1.00 and $2.00. For more competitive industries like legal, finance, or SaaS, CPCs can go as high as $5–$10 per click.
Do I need to enter a conversion rate?
No, if you don’t enter one, we’ll default to a standard 2.5% conversion rate. But if you know your site’s real conversion rate, entering it will give a more accurate result.
Is this tool really free to use?
Yes, it’s 100% free, with no signup, no email capture, and no hidden charges. Just input your numbers and get your result instantly.
Feel free to check out our other free SEO tools to support your growth.
Who is this calculator for?
This tool is perfect for marketers, founders, bloggers, or anyone curious about the value of their organic traffic or the potential cost of paid traffic.