Ad Spend vs. SEO ROI Calculator

Ad Spend vs. SEO ROI Calculator

We've helped increase the SEO revenue of...

Here's what they're saying regarding
our SEO services...

"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our yearly revenue by 800%. The ROI has been pretty significant, to say the least."
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Dominic Monn

Founder, MentorCruise

"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque"
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Xyrenne Khaice Eustaquio

Marketing Director, Valheim Server Hosting

"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
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Phil McParlane

Founder, 4 day week

FAQs

What is the Ad Spend vs. SEO ROI Calculator and how does it work?

The Free AI Ad Spend vs. SEO ROI Calculator helps you compare the performance of your paid and organic marketing efforts. By entering key revenue, cost, and traffic data, you can instantly see which channel delivers stronger returns and higher efficiency.

Here’s how to use it:

  1. Input SEO Revenue. Enter the total revenue generated from organic search.
  2. Input SEO Investment. Add the full cost of your SEO efforts, including tools, content, or agency fees.
  3. Input SEO Visitors. Input the number of visitors from organic traffic.
  4. Input Ad Revenue. Enter the revenue earned through paid ads.
  5. Input Ad Spend. Add your total ad spend for the selected period.
  6. Input Ad Visitors. Input the number of visitors from paid channels.

The calculator instantly compares your ROI and cost-per-visitor across both channels.

Who is this calculator designed for?

This tool is ideal for SaaS marketers, growth teams, and agencies that manage both paid and organic strategies. It helps you evaluate performance, prioritize channels, and make confident budget allocation decisions.

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What does ROI mean in this context?

ROI, or Return on Investment, measures how much revenue you earn for every unit of cost you invest. In this calculator, ROI is calculated separately for SEO and paid ads using your inputted revenue, investment, and traffic.

  • For SEO, ROI is based on your SEO revenue, SEO investment, and SEO visitors.
  • For Ads, ROI is calculated using Ad revenue, Ad spend, and Ad visitors.

This helps you evaluate which channel brings stronger returns and more efficient use of budget.

Can this calculator be used for ongoing tracking?

Absolutely. Use it monthly, quarterly, or per campaign to track performance over time. Regular use can help identify which channel brings the highest ROI and when to shift strategy. 

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Is this calculator free to use?

Yes. The Ad Spend vs. SEO ROI Calculator is completely free. There are no forms, sign-ups, or restrictions. It's one of many AI-powered tools designed to make data-driven marketing easier and faster.

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Get in touch

Can we help with your content and SEO needs? Have a question about our offers or strategy? Don't hesitate to get in touch, we'll reply right away!

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