We Discuss 7 Grow and Convert Alternatives For Bottom-Funnel Content That Converts

Quick summary

This article examines 7 Grow and Convert alternatives offering different approaches, faster execution, and specialized conversion-focused content expertise. It features agencies like Embarque, Directive Consulting, Refine Labs, and Metadata.io. Each showcases conversion-first strategies and documented pipeline results, helping B2B brands find partners that drive qualified leads. 

Need Grow and Convert alternatives that actually drive pipeline?

Smart B2B brands know conversion-focused content drives actual pipeline. Grow and Convert ranks clients for high buying-intent keywords, generating leads, sales, demos, or trials instead of chasing traffic. Their interview-based approach to content creation has earned widespread respect.

If your budget sits below their entry threshold or you need faster content delivery without extensive interview processes, then you might be interested in an alternative.

In this Embarque article, we examine 7 exceptional Grow and Convert alternatives. Each provides unique approaches, pricing flexibility, and proven conversion success.

But first...

Why listen to us?

At Embarque, we've partnered with 200+ clients worldwide. Our campaigns have generated $250,000 in qualified pipeline for MDM platforms in 6 months, driven 1,536% traffic growth with 833% MRR increase for DevOps tools. Our proven track record shows a 60x increase in organic traffic for gaming platforms. This expertise lets us identify which agencies deliver measurable pipeline results.

Overview of Grow and Convert

Grow and Convert is a content marketing agency founded by Benji Hyam and Devesh Khanal, specializing in conversion-focused content for B2B SaaS companies. They rank clients for high-intent keywords that generate leads, sales, demo requests, or trials. Their approach centers on bottom-funnel content driving actual business outcomes.

Their distinctive services include:

• Interview-based content creation process (not self-research) 
• Bottom-funnel keyword targeting for conversions 
• Paid ads and link building for content promotion 
• AI visibility tracking with proprietary tool Traqer.ai 
• GEO strategy focusing on product-centric content 
• Conversion tracking from SEO and AI sources 
• Full content strategy, writing, publishing, and reporting

Grow and Convert operates at $10,000 monthly for content and SEO strategies. Their interview-led methodology requires client SME participation.

Why explore a Grow and Convert alternative?

Grow and Convert is a respected conversion-focused agency, known for ranking clients on high-intent keywords that drive trials, demos, and sales. Their interview-led methodology has earned industry recognition and strong results for B2B SaaS brands. 

However, after reviewing client feedback and market positioning, we found that growing companies often face operational constraints that lead them to explore alternatives. 

• High SME time commitment: Their process relies heavily on subject matter expert interviews. Internal experts are often over-leveraged and cannot commit the weekly hours required, which can create significant production bottlenecks. 
• Pure content focus vs. technical SEO depth: As a specialist content shop, they do not offer deep technical SEO. Brands with complex site architectures or technical debt often need to hire a second agency to manage the non-content aspects of search. 
• Limited service integration: Their methodology is laser-focused on content. Companies needing a unified strategy across paid media, social distribution, and marketing automation may find that a content-only partner leads to fragmented messaging.

If exploring alternatives, you likely want:

• Faster execution that matches your growth velocity without interview-based delays.
• Content production without heavy SME dependency 
• Integrated services beyond pure content creation

That's why we've examined seven outstanding alternatives offering diverse approaches and pricing.

Our top 7 Grow and Convert alternatives

Here's a quick overview of the alternatives reviewed in this article:

Embarque leads this comparison as a conversion-first B2B content agency and a primary alternative for teams that cannot commit to Grow and Convert’s interview-heavy schedule. We bypass the need for constant SME availability by using independent, data-backed research to build bottom-funnel content. Our process delivers initial wins within 60 days by combining high-intent writing with deep technical SEO. 

Services

• Bottom-funnel content strategy optimized for conversions 
• Technical SEO ensuring content ranks and converts 
• AI search optimization across ChatGPT, Perplexity, Google AI 
• Strategic link building for authority 
• Conversion rate optimization integrated with content 
• Programmatic SEO for scalable content production 
• Transparent pipeline attribution showing content ROI

Key results

• Generated $250,000 qualified pipeline for MDM platform in 6 months 
• Achieved 1,536% traffic increase with 833% MRR growth for Instatus 
• Scaled Mentorcruise year-over-year revenue by 1,600%
• Helped law firm increase contact submissions 131% and calls 75%

Pricing

• Managed content and SEO at $1,499/month 
• Scale tier at $2,499/month for aggressive growth 
• Enterprise plans begin at $5,999/month with full attribution

Directive Consulting is a performance marketing agency that serves as a full-service alternative for brands that find Grow and Convert’s content-only focus too limited. They integrate content with paid media, SEO, and revenue operations. This approach is ideal for SaaS brands that need a unified strategy to capture and convert demand across every digital touchpoint. 

Services

• Performance marketing for B2B SaaS 
• Integrated content, paid media, and SEO campaigns 
• Marketing automation and lead nurturing 
• Account-based marketing programs 
• Conversion rate optimization 
• Full-funnel attribution and analytics 
• Revenue-focused campaign strategies

Key results

• Influenced $21 million in pipeline for SaaS clients 
• Generated a $6M increase in total revenue for a Fortune 50 IT services organization in one quarter
• Achieved a 439% increase in marketing ROI for a global furniture manufacturer within 18 months
• Lifted AxisCare demo growth by 200%

Pricing

• Engagement starts at $6,500 per month

Refine Labs is the premier demand generation alternative for companies moving away from traditional lead gen. While Grow and Convert focuses on capturing existing search intent, Refine Labs specializes in creating brand-new demand through social and dark social channels. They are the best fit for enterprise SaaS brands that need to align marketing metrics directly with actual sales outcomes.

Services

• Demand capture content programs 
• Brand-building thought leadership content 
• Video and podcast content production 
• Distribution strategy across organic channels 
• Sales enablement content development 
• Analytics measuring brand impact 
• Executive positioning and ghostwriting

Key results

• Drove an 80% increase in qualified pipeline for Splash
• 30% increase in inbound leads for Bonterra
• Helped Loxo achieve 45% ARR growth 
• Built a full inbound engine in 9 months for NFP

Pricing

• Full-service plans start at $20,000 monthly

Metadata.io provides AI-powered alternative for B2B marketers who want to automate their demand generation distribution. Unlike Grow and Convert’s manual content promotion, Metadata uses machine learning to optimize paid campaigns. They specialize in removing manual labor from ABM and performance marketing, making them a great fit for lean teams with aggressive targets.

Services

• AI-powered demand generation campaigns 
• Automated paid media optimization 
• Content syndication and promotion 
• Multi-channel campaign orchestration 
• Lead routing and enrichment 
• Analytics and attribution modeling 
• Integration with marketing automation platforms

Key results

• Scaled LaunchDarkly revenue from $1M/quarter to $1M/month
• Reduced CPL from $225 to $67 the first campaign for a B2B SaaS client 
• Achieved 95% accuracy in job title targeting for enterprise account-based marketing personas 
• Secured a 177% increase in influenced revenue using automated Bid Agents 

Pricing

• Engagement typically starts at $5,000 per month 

Foundation Marketing acts as a research-heavy alternative to Grow and Convert for brands that value deep industry analysis. They go beyond interview-based writing to produce data-driven reports and comprehensive content distribution engines. This approach is ideal for brands that want to establish authority through proprietary research rather than just targeting existing search keywords. 

Services

• Research-driven content strategy development 
• Competitive, audience, and keyword research 
• Content creation across formats 
• Multi-channel distribution programs 
• Backlink acquisition and digital PR 
• Generative engine optimization 
• Conversion rate optimization

Key results

• Achieved 450% organic traffic increases 
• Delivered 10x growth in organic traffic for clients 
• Generated 114% backlink acquisition target performance 
• Helped an audience intelligence platform reach a 300%+ increase in social engagement in just 3 months 

Pricing

•  Flat fee of $20,500 for a content marketing engine and a quarterly retainer of $30,000

Uplift Content is the specialist alternative for teams that need "social proof" assets to close sales cycles. While Grow and Convert focuses on blog content to drive leads, Uplift specializes in high-converting case studies and customer stories. Their focus on the very bottom of the funnel makes them a perfect partner for sales enablement and closing enterprise-level deals.

Services

• Customer case study writing 
• Success story development 
• Sales enablement content creation 
• Ebook and white paper production 
• Customer interview coordination 
• Story-driven content strategy 
• B2B SaaS ghostwriting

Key results

• Achieved 754% impression increases for a B2B client 
• Scaled ClickUp customer story production by 3x
• Helped LeanData achieve 124% more pageviews 
• Enabled LeanData to publish 4x more case studies

Pricing

Custom pricing based on project volume 

SimpleTiger is a pure-play SaaS SEO agency that provides a more technical alternative to Grow and Convert. They focus on revenue outcomes through a combination of technical audits and keyword-to-revenue mapping. They are an excellent choice for technical products that require deep site architecture improvements alongside high-quality content. 

Services

• Revenue-focused SaaS content strategies 
• Qualified traffic generation optimized for conversions 
• Technical SEO audits and implementation 
• Strategic content for complex products 
• Ongoing optimization and testing 
• Analytics and revenue attribution 
• Strategy development and execution

Key results

• 600,000+ organic site visits driven for Invoca
• 127% increase in organic traffic to integration pages within 2 months
• Achieved a #1 ranking for JotForm for its primary target keyword in just two months
• 597% increase in organic traffic for Jotform

Pricing

• Engagements start at $5,000+ per project 

How to choose a Grow and Convert alternative

Prioritize execution speed

Some teams need content live and driving results quickly. Look for agencies that can deliver meaningful output within the first 60–90 days. Embarque, for example, is built around fast deployment and early conversion signals.

Evaluate SME availability for content production

Different teams thrive with different workflows. Some prefer interview-led processes, while others need content produced without heavy internal involvement. Choose an agency whose research and production model matches your available resources.

Consider service integration needs beyond content

Content rarely works in isolation. If you need technical SEO, CRO, or AI search optimization alongside content, consider partners that offer integrated execution. Embarque combines bottom-funnel content with technical SEO and AI visibility in one workflow.

Assess bottom-funnel keyword expertise depth

Any alternative should demonstrate experience ranking for high-intent keywords tied to demos, trials, or signups. Ask for examples where B2B marketing content directly influenced pipeline, not just traffic.

Verify AI and Generative Engine Optimization (GEO) expertise

As buyers increasingly rely on AI-driven answers, your content must remain visible in tools like ChatGPT and Perplexity. Look for partners with proven AI visibility and GEO capabilities that optimize product-led content beyond traditional SERPs.

Transform content into consistent pipeline generation

Grow and Convert established industry standards for conversion-focused content, generating impressive results like 1,745 free trial signups and ranking for 26+ buying-intent keywords. Their interview-based methodology works exceptionally well for companies with available SMEs.

However, execution speed and internal resources vary. That’s why many B2B teams explore alternatives with different content models and workflows. 

At Embarque, we keep conversions at the core while removing friction. We combine bottom-funnel content, technical SEO, and AI search optimization to drive measurable pipeline—without heavy SME dependency. 

Want content generating actual qualified leads, not vanity traffic? Book a free consultation with Embarque today.