We’ve Ranked the 10 Leading White Hat SEO Agencies

In this guide, we emphasize ethical and sustainable SEO strategies for long-term success, by presenting our top 10 picks of leading white hat SEO agencies. We highlight agencies that enhance website visibility, user engagement, and revenue growth through proven, rule-abiding methods.

Table of Contents

Helpful summary

Overview: In this guide, we emphasize ethical and sustainable SEO strategies for long-term success, by presenting our top 10 picks of leading white hat SEO agencies. We highlight agencies that enhance website visibility, user engagement, and revenue growth through proven, rule-abiding methods.

Why you can trust us: Our expertise as a white hat SEO agency is demonstrated through successful projects like UXCam, where we doubled their organic traffic and significantly boosted user engagement and lead generation. Similarly, partnering with Cleanvoice resulted in a 30k monthly SEO traffic increase and substantial online presence and audience engagement improvements.

Why this is important: Investing in white-hat SEO agencies, like Embarque, can exponentially increase your website's traffic and user engagement. This approach not only adheres to ethical standards but also ensures sustainable growth, leading to higher revenue for businesses.

Action points: We recommend collaborating with white hat SEO agencies to develop ethical SEO strategies, focusing on content quality, user experience, and long-term visibility in search engines.

Further research: To complement this learning, businesses should explore additional successful case studies and keep abreast of evolving SEO trends and guidelines.

Want to find the perfect white hat SEO agency for you?

As a business, staying visible is key, but how you do it matters. Here's the thing–not all SEO strategies are created equal. While some may offer quick fixes, ethical SEO, known as white-hat SEO, stands out as the smart, sustainable choice. It's about playing by the rules and winning big in the long run.

That's where white hat SEO agencies, much like Embarque, make their mark as the agencies that don’t just understand the complex world of SEO–they master it with integrity.

In this article, we'll discuss the importance of online success and sustainability for your business. Additionally, we'll showcase the top agencies known for ethical practices and delivering long-term results in the field of SEO.

So, get ready to discover the power of white-hat SEO and how these top-tier agencies can take your online presence to new heights, ethically and effectively.

Why listen to us?

Small businesses often need help with SEO, and they must find help that's honest and follows the rules. Embarque is a great choice for this. We're known for doing SEO the right way, using approved strategies that work well.

Our success stories, like when SignHouse grew their website visitors from none to 60,000 every month in just half a year, show how committed we are to doing SEO the right way. At Embarque, we focus on making great content and getting links from reliable sources. 

What is a white hat SEO agency?

White hat SEO refers to a set of techniques and strategies used in search engine optimization that focus on ethical and sustainable methods for improving a website's visibility in search engine results pages (SERPs)

The name comes from old Western movies where the ‘good guys’ wore white hats. Similarly, this kind of SEO follows the rules set by search engines like Google and focuses on being useful to people who visit the website.

In simple terms, it's about making your website better and more visible online without breaking any rules. 

White hat SEO aims to create a great experience for users and give them useful information, instead of just trying to trick search engines into ranking a site higher. This approach is about playing fair and thinking about the long-term benefits.

We've made a name for ourselves as a top-notch white-hat SEO agency at Embarque. Take our project with UXCam as an example. 

They were struggling with SEO and not seeing great results. In just six months after they teamed up with us, we turned things around big time. Their organic traffic almost doubled, and they saw a big jump in user engagement and getting new leads.

How did we do it? We revamped their content strategy. We focused on topics that were likely to convert and worked on making UXCam known as a reliable source of information. 

The results were impressive. Their monthly organic traffic shot up from around 9,333 visitors to over 17,153. User engagement and lead generation also improved significantly. 

This success shows that at Embarque, we're all about delivering top-notch, effective SEO strategies. 

Benefits of hiring white hat SEO agencies

Increased visibility and traffic

White hat SEO agencies are pros for making your site appear higher in search results. Being more visible online means more people visit your site, especially those interested in what you have to offer. This doesn't just bump up your website visits but can also make more people aware of your brand and potentially turn them into customers.

For instance, Cleanvoice achieved a +30k monthly SEO traffic increase, with an average click-through rate of 7.9% when they partnered with us.

This led to 1 million impressions and an average search result position improvement of 23. Notable improvements in online presence and audience engagement were seen within three months. These impressive results prove our unmatched expertise in increasing visibility and driving traffic. 

Expertise and industry knowledge

SEO is a tricky area that keeps changing and agencies specializing in SEO know all the latest updates and trends. We ensure your website follows search engine rules and performs at its best. This includes making your site's content engaging, speeding up how fast your site loads, working well on mobile devices, and offering a great user experience.

Tailored SEO strategies

SEO agencies don't just use a generic plan for everyone. We create strategies that fit your particular business needs and goals. We look into your industry, figure out your business's place in it, and check out what your competitors are doing. This helps target your ideal customers with content they'll find useful and interesting, leading to more user engagement and sales.

Let's take a look at Stagetimer, a SaaS provider specializing in event organization. It faced online visibility challenges due to a missing SEO strategy. 

Embarque collaborated with them to devise a tailored SEO approach, including detailed keyword research and targeted content optimization. Our strategy significantly enhanced Stagetimer's digital presence, driving remarkable monthly traffic growth from 40-50 to 8,838 visitors. 

This success highlights Embarque's expertise in tailored SEO solutions aligned with client needs.

Saves time and resources

Handling SEO takes a lot of time and specific skills. By letting a white hat SEO agency handle it, you can focus on other parts of your business. This saves you time and ensures experts are managing your SEO, which can lead to better results than trying to do it yourself.

Comprehensive website analysis and optimization

White hat SEO agencies do more than just surface-level fixes. We thoroughly check your website to find and solve any problems that could affect how well it ranks in search results. We work on making your site more engaging, ensuring the content is spot-on, and improving image loading times. All these improvements make your site more appealing to both visitors and search engines.


SEO needs some investment at the start, but it can save you money in the long run compared to paid ads. Ads give quick results but stop working once you stop paying. White hat SEO, however, builds up over time and keeps bringing in traffic and visibility long after the initial work.

 This means you're not constantly paying for each site visit, unlike pay-per-click (PPC) ads. Over time, a well-optimized site can give you better returns than traditional ads.

Access to professional tools

SEO agencies have access to top-level tools that might be too expensive for individual businesses. These tools offer deep insights into keywords, competitors, and website performance. With these tools, you can find opportunities you might miss and identify issues that need fixing, making sure your SEO strategy is as good as it can be.

Criteria to consider when choosing a white hat SEO agency

Reputation and references

When considering a white hat SEO agency, it's important to investigate its reputation in the industry. Look for examples of websites they have helped climb up the SERPs, and consider client testimonials and case studies, like the ones available at Embarque, to evaluate their effectiveness and reliability.

As a white-hat SEO agency, Embarque has consistently proven our ability to enhance online visibility and drive growth for diverse businesses. One notable example is our successful partnership with Upscribe, where we enhanced its SEO strategy which resulted in massive success.

Upscribe, a subscription management app for Shopify, partnered with Embarque led to a 4x increase in Upscribe's organic traffic within five months, from 450 to over 1,800 monthly searches, demonstrating the effectiveness of a well-crafted SEO strategy.

This is because we developed a comprehensive SEO plan, focusing on topic and keyword selection, audience targeting, competitor analysis, content styling, link-building, and content scheduling.

Ethical SEO practices

Of course, the most important criterion is that white hat SEO agencies should be ethical. This means following the rules and focusing on what's best for the people who visit your website. This involves making your website easy to use, fast, and open to everyone. 

In white hat SEO, you create content that's interesting and new for the people you want to reach. You don't try to trick search engines with hidden text or too many keywords. The goal is to use honest strategies that help your website over time. 

Transparency and reporting

The agency needs to be clear about what they do as well as their plans for your content strategy. They should give you simple updates on their work and the results. This helps you know what's going on and if they're doing a good job.

Customized strategies

Every business is different, so your SEO needs are too. The agency should make a plan that fits your business goals and who you want to reach, not just use the same plan for everyone.

Communication and customer service

It's important to talk easily with the agency. They should answer your questions and understand what your business needs. They should work well with you.

Pricing and contract terms

Look at how much they charge and what's in the contract. Their prices should be clear and worth it for what they do. Unlike other agencies, we at Embarque provide two types of plans: custom-made and fixed. This means you can easily choose a pricing plan that fits your needs right from the start.

Be careful with agencies that say they can get quick results for cheap. Also, know what's in the contract, like how long it lasts, what they'll do for you, and how to cancel if needed.

Top 10 leading white-hat SEO agencies

  1. Embarque
  2. Thrive Internet Marketing Agency
  3. Nuanced Media
  4. Hawp Media
  5. BlueHat Marketing
  6. Tilt Metrics
  7. Straight North
  8. Anuva
  9. WebFX
  10. Coalition Technologies

1. Embarque

Embarque is a reputable white hat SEO agency that provides on-demand content marketing services. We specialize in assisting fast-growing companies in expanding our client base through effective SEO strategies. 

Our team of English SEO writers and specialists ensures high-quality results by focusing on product-led content creation and backlinking. Our overall approach is data-driven and transparent, and we make sure to implement white hat backlinking outreach tactics. 

Services Offered


Embarque offers high-quality SEO content that’s both effective and budget-friendly. Our service packages cater to different needs, including rewriting and editing, SEO-focused content, backlinking, and more. 

Select the package that fits you, with prices starting at $1,300 per month for the Optimize package and going up to $2,500 per month for the Catapult package. 

2. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is also a white-hat SEO agency known for its strategy-first approach. With a diverse team of experts in web marketing, they prioritize integrity, honesty, work ethic, and continuous improvement. 

Services Offered


Pricing information is not publicly available on the Thrive Internet Marketing Agency website. If you are interested, you can request a personalized quote by filling out a form or by contacting them directly.

3. Nuanced Media

Nuanced Media is an SEO agency that specializes in ecommerce and Amazon marketing services, with a strong focus on white-hat practices. Catering to a diverse client base across various industries, Nuanced Media serves both small businesses and large corporations.

Services Offered


Pricing information is not publicly available on the Nuanced Media website. If you are interested, you can request a personalized quote by filling out a form or by contacting them directly.

4. Hawp Media

Hawp Media is a white-hat SEO agency specializing in web design and digital marketing. With over 11 years of experience, they provide impactful solutions and exceptional user experiences. 

Services Offered


Pricing information is not publicly available on the Hawp Media website. If you are interested, you can request a personalized quote by filling out a form or by contacting them directly.

5. BlueHat Marketing

BlueHat Marketing is a leading white-hat SEO agency, providing comprehensive digital marketing services. They customize strategies for each client, utilizing the latest techniques and tools. With a customer-focused approach and technical expertise, BlueHat is renowned in Canada for delivering top-notch services.

Services Offered


Pricing information is not publicly available on the BlueHat Marketing website. If you are interested, you can request a personalized quote by filling out a form or by contacting them directly.

6. Tilt Metrics

Tilt Metrics is a boutique B2B marketing agency specializing in driving qualified leads through paid advertising and white-hat SEO. They focus on lead and demand generation for B2B and SaaS providers of all sizes. Their approach combines strategy, content, and ongoing campaign optimization for measurable results.

Services Offered


Pricing information is not publicly available on the Tilt Metrics website. If you are interested, you can request a personalized quote by filling out a form or by contacting them directly.

7. Straight North

Straight North is a well-established white-hat SEO agency known for its results-oriented approach, they prioritize lead generation and online revenue growth for their clients. They have a full range of digital marketing services for B2B and B2C organizations, including ecommerce and enterprise companies. 

Services Offered


Straight North offers different SEO pricing plans starting at $1,500 per month. According to them, businesses usually budget between $4,000 and $8,000 per month for SEO investment on average.

8. Anuva

Anuva, a leading digital marketing agency founded in 2006, specializes in cost-effective online marketing campaigns with a focus on white hat SEO. With a Google Certified Team, they provide quality solutions and services for small and medium enterprises, startups, and ecommerce businesses in the US.

Services Offered


Pricing information is not publicly available on the Anuva website. If you are interested, you can request a personalized quote by filling out a form or by contacting them directly.

9. WebFX

WebFX is a white-hat SEO agency, that customizes strategies to meet business goals. With dedicated account management, they drive tangible results and help clients generate significant revenue from the web.

Services Offered


WebFX offers customizable Local SEO plans starting at $425 per month. Pricing is determined based on factors like business goals, market analysis, and strategic objectives.

10. Coalition Technologies

Coalition Technologies, a digital marketing agency established in 2009, specializes in SEO. With a focus on white hat practices, they offer services in SEO, web design, PPC advertising, and SEO mobile optimization.

Services Offered


Their website provides a market pricing estimator to estimate the cost of your desired service based on revenue and growth. For more detailed pricing, it is recommended to contact them directly or schedule a consultation through their website.

Choose Ethical SEO Excellence with Embarque!

In the fast-changing world of SEO, it's key to stay on top. That's why white-hat SEO agencies are a big deal. They're all about doing things the right way and making an impact with their smart SEO moves. 

If you want to boost your online presence in a good and effective way, these white-hat SEO agencies are the best choice. They are just as committed and skilled as Embarque in offering SEO services

Working with them means you're not just stepping up your SEO game but also making your brand stand for honesty and lasting value.

Want to step up your SEO game the right way? Embarque can guide your business to success honestly and effectively. With our support, you can reach your goals the right way!

Julian Canlas

I’m Julian, one of the co-founders of Embarque, which offers productised SEO content marketing services. I’m an SEO content strategist by trade. My line of work involves creating a top-to-bottom SEO content strategy for brands based on their current needs and how well they’re attracting clients through organic search.

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