Glossary

Trust Flow measures website trustworthiness based on backlink quality. Learn how this Majestic metric works, its impact on SEO, and strategies to improve your score.

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Grounding queries are the actual search questions that triggered an AI response where your content was cited. They reveal which topics AI systems trust your content for, how users phrase questions in conversational search, and where your content coverage may have gaps. Tracking them helps validate authority, refine content strategy, and align pages with real AI-driven queries.

In Bing, an AI citation is recorded only when Copilot explicitly credits your page with a visible, traceable link in an AI-generated answer. If your content influences the response without attribution, appears in regular search results, or falls below reporting thresholds, it will not count as a citation in the AI Performance report.

Crawl Information in Bing Webmaster Tools shows how Bingbot accesses and reads your website. It includes data on crawl activity, crawl errors, robots.txt rules, and crawl rate settings, helping you identify access issues and ensure Bing can properly discover, crawl, and index your pages.

The Bing AI Performance report in Bing Webmaster Tools shows how often your pages are cited in AI-generated answers like Copilot. It tracks citations, impressions, clicks, and queries, helping you understand which content gains visibility in AI responses. Because of reporting delays and privacy thresholds, the data is directional, so it is best reviewed alongside traditional search performance metrics.

Search impressions measure how often your page appears in search results, while AI citations measure when an AI system actively references your content as a trusted source in a generated answer. Impressions reflect passive visibility, whereas citations signal authority and trust.