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The Bing AI Performance report includes citations from all web-connected Microsoft Copilot surfaces, such as Bing Copilot, copilot.microsoft.com, and Copilot in Edge and Windows. It does not include Microsoft 365 Copilot, GitHub Copilot, Azure OpenAI apps, or offline Copilot modes. This means the report reflects visibility across the broader Bing-powered AI ecosystem, not just Bing search.
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Pages get cited more often by AI because they provide clear, direct answers, strong structure, genuine topical depth, and credible signals of trust. Content that includes original insights, matches the query format, and comes from authoritative domains makes it easier for AI systems to extract and confidently reference information.
AI citations appear when Bing Copilot references your pages to support its answers. They indicate your content is trusted, relevant, and useful, helping increase visibility and credibility even when users do not click traditional search results.
Bing may not show grounding queries if your pages are not indexed, your content does not match Copilot-style questions, query volume is too low to report, your site lacks authority, or your pages are difficult for AI to read and process.
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