How We Grew Pinnacle Odds Dropper’s Organic Traffic 29x in Under 12 Months

Pinnacle Odds Dropper is a value betting and odds alert tool built for bettors who want to spot profitable betting opportunities quickly.

They knew SEO could become a major acquisition channel. The problem was simple. They did not have a clear strategy, a roadmap, or the internal bandwidth to plan and execute it properly.

We partnered with them in March 2025 to build a scalable SEO engine from the ground up.

Since then, organic traffic has grown from 985 monthly sessions to 29,479 monthly sessions. That is a 29x increase in under a year, alongside strong growth in high-intent engagement from potential users.

This case study walks through how we did it.

The challenge

When Pinnacle Odds Dropper came to us, SEO was mostly an untapped channel.

They had a strong product and a clear audience. But there was no structured plan for turning search into a consistent acquisition channel.

Key challenges included:

• No clear keyword roadmap focused on high-intent queries
• Limited visibility for core product keywords
• Existing content that needed updating and expansion
• Weak internal linking and site structure
• No link acquisition strategy for key commercial pages

They knew SEO mattered. They just needed a clear strategy and a team to execute it consistently.

What We Did

We focused on building a long-term SEO growth engine while capturing quick wins early. The strategy combined technical improvements, BOFU content, link building, and ongoing optimisation.

Quick Wins Audit

We started with a deep audit to identify the fastest opportunities for growth.

This included:

• Technical SEO review
• Content gap analysis
• Keyword research and intent mapping
• Internal linking opportunities
• Competitor benchmarking

This phase gave us a clear roadmap and helped us prioritise work that would move the needle quickly.

2. Focused SEO Content Strategy

One of the biggest opportunities was ranking for bottom-of-funnel keywords directly with the product. We mapped out the most valuable keywords Pinnacle Odds Dropper should own, including terms around:

• value betting software
• odds drop alerts
• betting tools and strategies

We then created and optimised pages specifically designed to rank for these terms.

Another key part of the strategy was understanding the audience. Most users search for betting tips, strategies, and tools rather than software directly.

So instead of pushing aggressive sales content, we focused on genuinely helpful education.

We created content that:

• teaches bettors how value betting works
• explains betting concepts clearly

The goal was simple. Educate first. Let intent do the rest.

This approach drove highly relevant traffic that naturally explored the product.

Strategic Link Building for BOFU Pages

Ranking BOFU pages requires authority. So we built a focused link acquisition strategy around key commercial pages.

Our link criteria included:

• DR40+ websites
• Pages with real and growing traffic
• No traffic decline in the past 6 months
• Strong niche relevance

This helped strengthen the pages that directly drive sign-ups and conversions.

Content Updates — Improving What Already Existed

We did not start from scratch. The site already had useful content that simply needed improvement.

We refreshed existing pages by:

• Improving keyword targeting
• Expanding depth and coverage
• Updating outdated information
• Optimising structure and headings

Alongside this, we consistently published new content to expand topical coverage.

Monthly Optimizations 

Every month, we implemented targeted SEO improvements designed to strengthen site structure and authority flow.

A major focus was internal linking.

We created a full internal linking map to:

• Ensure no pages were orphaned
• Strengthen connections between related content
• Pass authority to key commercial pages
• Improve crawlability and indexing

This helped reinforce the entire SEO ecosystem and compound results over time.

Results

Traffic growth

When we started in March 2025, the site received 985 monthly organic sessions

Today, it receives 29,479 monthly organic sessions

That is:

29x growth or  ~2900% increase in organic traffic

‍

High-intent user growth

Traffic alone does not matter. We track engagement from users reaching the sign-up stage as a proxy for strong purchase intent.

Today, the site sees an average of:

~1,800 high-intent users reaching sign-up pages every month

This shows that traffic growth translated into real acquisition opportunities.

Ranking improvements

The site now ranks #1 for core product keywords, including:

• value betting software
  

• pinnacle dropping odds alert
  

Key Takeaways

• Go BOFU first
  Prioritizing bottom of funnel keywords put the site in front of people actively looking for a value betting tool, which made early growth more commercially meaningful.
  
  
• Teach the audience before you sell
  Bettors search for concepts and terminology, so genuinely educational content built trust and pulled readers into the product naturally, without forcing a hard pitch.
  
  
• Build links to pages that matter
  We focused authority on commercial pages so rankings improved where it counts, instead of spreading effort across low impact content.
  
  
• Refresh content before writing endlessly
  Updating existing pages captured quick wins, lifted quality across the site, and made new content perform better because it sat inside a stronger content base.
  
  
• Use internal linking to compound gains
  A clear internal linking map prevented orphan pages, improved crawling, and helped pass authority to priority pages so results stacked over time.
  
  

Want similar results?

Pinnacle Odds Dropper started with under 1,000 monthly organic visits and no clear SEO roadmap. Today, SEO is a major acquisition channel driving thousands of high-intent users every month.

If you want to turn SEO into a predictable growth engine, we can help.

Book a call with Embarque to see how we can build a strategy tailored to your product and growth goals.