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We Share How We Plan and Execute an Effective SaaS Growth Strategy
How We Do SaaS SEO Audits to Boost Visibility & MRR
Frequently Asked Questions
What makes Embarque different from other SEO agencies?
Yes, if you're not satisfied with the quality of our content, we provide a money-back guarantee for our monthly content packages. We're just that damn confident of our services đź’….
Who is creating the content?
Professional content creators with valuable branding and marketing knowledge create the content. Not pirates or highly-trained parrots. Don’t worry. We have strict editorial standards to make sure that the content you get is top-notch.
Can I order different packages and individual options at the same time?
Of course! You can definitely get different packages at once and supplement them with individual options.
What can I expect from the project manager?
Your personal project manager is like your in-house content manager. They will help you with the ins and outs of your content strategy via email and phone consultations. They’ll answer your questions on the content calendar and your SEO content strategy.
When will I start seeing results from SEO?
While some of our long-term clients have seen our content get search traffic after a day of having been published, we typically tell people to expect results in 3-12 months. SEO is a long-term game, and Google's algorithm updates make accurate forecasting especially hard. That said, we'll have a better answer once we look into your data and past trends.
What is off-page SEO, and why does it matter?
Off-page SEO refers to everything that happens outside your website to help improve its visibility, like backlinks, mentions, digital PR, and brand signals. It helps search engines understand how trustworthy and authoritative your site is.
How do you build high-quality backlinks?
We focus on contextual backlinks from relevant, high-authority sites. No spam, no mass outreach. Just smart link acquisition through thought leadership, content worth referencing, and connections that make sense.
How long does off-page SEO take to show results?
It depends on your domain's current authority and the competitiveness of your niche. But in most cases, you’ll start seeing results within 2–3 months—and bigger lifts over 6–12 months.
Do you use AI tools for link building?
We use AI to help with research and prospecting, but human oversight is key. We don’t rely on automation to handle relationship-building or pitching. That part still needs a human touch.
What does on-page SEO include?
It covers everything on your site (titles, meta descriptions, internal linking, content structure, keyword usage, and technical stuff like schema). Basically, anything that helps search engines understand and rank your pages better.
Do you optimise existing content or only new content?
Both. We regularly audit and upgrade older content to keep it relevant and competitive, while also creating new pages designed to rank for high-intent keywords.
How do you approach internal linking?
We map out your content like a web. We make sure your most valuable pages get the internal links they deserve, while also improving crawlability and topical authority.
Can you help with technical fixes?
Yes, we’ll flag issues like slow page speed, poor mobile usability, or broken links. If you have devs, we’ll work with them. If not, we can help get those changes done too.
Do you write SEO-optimized content?
Absolutely. We write product-led SEO content for search and for people.
What does a full SEO strategy include?
We start with research—SERP analysis, keyword mapping, competitor gaps, and content audits. From there, we build a growth plan with clear priorities, timelines, and goals tied to traffic and revenue.
Do you offer strategy without implementation?
Yes. If you have an in-house team and just need strategic direction, we can deliver a full playbook with SOPs, content calendars, and custom reports.
How do you measure success?
It depends on your goals, but typically: organic traffic, conversions, rankings for target keywords, and branded search growth. We also look at leading indicators like CTR and engagement metrics.
How often do you update the strategy?
We don’t set it and forget it. SEO is always shifting, so we run monthly reviews and tweak the plan based on what’s working and what’s not.
Will this work if we’re starting from scratch?
Yes. Many of our best results have come from zero. But with the right strategy and execution, we’ve helped brands hit 10k+ clicks/month in under 6 months.