ARPU Calculator

Average Revenue Per User (ARPU) Calculator

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"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our yearly revenue by 800%. The ROI has been pretty significant, to say the least."
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Dominic Monn

Founder, MentorCruise

"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque"
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Xyrenne Khaice Eustaquio

Marketing Director, Valheim Server Hosting

"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
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Phil McParlane

Founder, 4 day week

FAQs

What is the ARPU Calculator and how does it work?

The Free AI Average Revenue Per User (ARPU) Calculator helps you determine how much revenue you generate per user within a specific time period. This metric is essential for SaaS companies, subscription businesses, and digital product creators looking to optimize pricing and track monetization performance.

Here’s how to use it:

  1. Input Total Revenue – Add your total revenue for the period you're analyzing.
  2. Input Number of Users – Enter the number of active users or customers during that same period.
  3. Click ‘Calculate’ – The calculator will instantly show your ARPU.
Why is ARPU important for SaaS businesses?

ARPU helps SaaS companies understand how efficiently they’re monetizing users. A rising ARPU suggests improved pricing, upselling, or higher-quality users. A declining ARPU may indicate pricing issues or user churn.

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Can I use ARPU for different billing models (monthly, annual)?

Yes. You can calculate ARPU for any billing frequency such as monthly, quarterly, or annually. Just make sure both revenue and user numbers match the same timeframe. For example, use monthly revenue and monthly active users for a monthly ARPU snapshot.

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How can I use ARPU to improve my business strategy?

ARPU helps you understand how much revenue each user brings in, which can guide decisions around pricing, upselling, and customer segmentation. A higher ARPU often means your users are finding more value in your product or are engaging with premium features.

Use ARPU to compare performance across user cohorts, test different pricing models, or identify high-value segments.

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Is the ARPU Calculator free to use?

Absolutely. The ARPU Calculator is completely free—no login, subscription, or credit card required. It’s one of many Free AI tools we’ve built to support SaaS growth and data-driven decisions.

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