What are small business SEO services?
Small business SEO services include SEO content, local SEO optimization, and backlinks. All of these can work in tandem as part of a small business SEO strategy to help you increase traffic to your website and convert these visitors into customers.
Here’s how these 3 types of small business SEO services can help you:
Content Marketing: This is like the fuel of an SEO strategy. You target specific keywords and write pertinent articles about them. As a result, more people searching for those keywords will find your business. If you respond to their needs well, they might consider buying your products.
Backlinks: Every website has a domain authority associated with it. Google relies on this ranking heavily to determine which websites will rank highly in the search results for a given keyword. To increase your authority on Google, you need other high-authority websites to link to you. Several strategies can help you achieve this, like making guest posts and swapping links with another site.
Local SEO: Like the other options, this SEO strategy is hardly limited to small businesses. However, small businesses might find local SEO especially interesting since it helps them rank on maps or for local keywords. For instance, you need local SEO to rank for the keyword “divorce attorneys near me”.
Is SEO good for small businesses?
SEO is critical for small businesses that want affordable growth. In a sea of small businesses where everyone recycles the same tired marketing tactics, you might see an opportunity to beat this competition with a well-executed SEO strategy.
SEO is a long-term business strategy that takes months to bear fruit. But once the effects kick in, the results are significant. While PPC ads can offer quick returns, SEO is far more sustainable in the long run, offering 3 times the ROI of PPC ads.
How much is SEO for small businesses?
In the United States, SEO services for a small business usually cost between $500 and $3,000, but this can vary quite widely. Your cost will usually depend on how much content you have published and how many extra services like backlinks and local SEO you add on. Remember that quality is all-important here, you can’t pay for cheap services and expect amazing returns.
Can I do SEO on my own?
It’s always possible to run an SEO strategy on your own, but when you consider all the moving pieces involved, it’s rarely worth the effort. If you don’t have the required writing skills, it will be tough to write articles by yourself.
If you want your content to reach the right audience, you’ll need to pay for keyword research tools and learn how to use them. If you want your business to show up on Google Maps, you’ll need local SEO tools too. The list is endless. There are many boxes you need to check off, and it’s easy to make mistakes without the assistance of a professional.
Should I hire someone to do my SEO?
Yes! Since you’re reading this page, you’re probably not in the business of SEO. That means that your specialties lie elsewhere. Hiring an SEO service for your small business is far more efficient than devoting several hours of your time every week to writing articles and managing other aspects of your SEO strategy.
Plus, the whole point of an SEO strategy is to onboard more customers – that’s what makes SEO worthwhile. You won’t have time to do SEO yourself if you execute your SEO strategy properly.
What should you not do in SEO?
Here are a few common mistakes that we see SEO amateurs commit when they’re not on the ball:
Disregarding search intent in favour of ramming a particular concept down the visitor’s throat.
Keyword stuffing -- the practice of adding too many of the same keywords into an article.
Purchasing backlinks from questionable sources, thus harming their search rankings.
Forgetting about mobile traffic, robbing their website of versatility.
Neglecting to set milestones for their SEO goals.
%201.svg){kind=logo}
%20(1).png)
.svg){kind=logo}
%20(1).svg)
%20(1).svg)
%20(1).svg)
%20(1).png){kind=logo}
