Is Bing AI Performance Available to All Websites?

Bing AI Performance is not available to all websites. Access depends on several factors, including your region, search volume, and whether you use Bing Webmaster Tools. Most websites can access a version of it, but the depth of data varies widely.

What Is Bing AI Performance?

Bing AI Performance is a reporting feature inside Bing Webmaster Tools. It shows how your site appears in AI-powered search experiences on Bing, including Copilot-generated answers. Think of it as your window into AI-driven visibility on Microsoft's search ecosystem.

It goes beyond traditional click and impression data. You can see how often Bing's AI pulls from your content when generating answers. That's a level of insight most SEOs are still figuring out how to act on.

Who Can Access Bing AI Performance?

Verified Webmaster Tools Users

You need a verified property in Bing Webmaster Tools to access performance data. If your site is not verified, you see nothing. Verification is free and takes a few minutes. You add a meta tag, upload an XML file, or use a CNAME record.

Once verified, you get access to the Performance report. Bing AI Performance data appears within that report for eligible sites.

Sites With Sufficient Traffic

Low-traffic sites may see limited or no AI performance data. Bing applies data thresholds to protect user privacy. If your site gets very few impressions in AI results, that data may not surface in your report.

This is similar to how Google Search Console withholds data for queries with low search volume. It is not a penalty. It just means your AI footprint on Bing is not yet large enough to report on.

Users in Supported Regions

Bing's AI features, including Copilot integration, rolled out gradually by region. Webmasters in the US, UK, and a handful of other markets got early access. If your Bing Webmaster Tools account is tied to a region where these features are still limited, your AI Performance data may be incomplete or missing entirely.

Microsoft has been expanding access, so this is an area worth checking if you were locked out earlier.

What Does Bing AI Performance Actually Show?

When you do have access, the report gives you a breakdown of:

• AI impressions: How often your content appeared in an AI-generated response
• AI clicks: How often users clicked through from an AI answer to your site
• Pages cited: Which URLs Bing's AI pulled from most often
• Queries triggering citations: What people searched for when your content was used

This is valuable data. At Embarque, we treat AI citation data as a core part of understanding content performance. Knowing which pages Bing's AI trusts helps inform what to expand, update, or replicate across your content strategy.

Why Your Site Might Not Show AI Performance Data

There are a few common reasons data does not appear.

• Your site is new: Bing needs time to crawl, index, and associate your content with AI results. New sites or recently verified properties may see a lag of weeks or months.
• Your content isn't well-structured: Bing's AI favors content it can parse quickly. If your pages lack clear headings, concise answers, or schema markup, the AI may skip them in favor of better-structured sources.
• Your niche is not well-represented in Copilot: Some topic areas generate more AI-driven results than others. Highly competitive or informational niches tend to see more AI activity. Niche B2B topics or local services may see less.
• You are in an unsupported region: Check Microsoft's documentation or the Webmaster Tools interface for the latest on regional availability.

How to Improve Your Chances of Appearing in Bing AI Results

Getting into Bing AI results is not guaranteed. But there are steps that make your content more likely to be selected.

• Use structured data:  Schema markup helps Bing understand your content at a machine level. Product pages, FAQs, how-to guides, and articles all have relevant schema types. Apply them.
• Answer questions clearly and early: Bing's AI looks for concise, direct answers. If your content buries the answer under five paragraphs of intro, it may get passed over. Put the answer in the first one or two sentences, then expand.
• Build topical authority: Bing rewards sites that consistently cover a topic well. A cluster of related, high-quality pages signals that you are a reliable source. That increases the likelihood of AI citations across multiple queries.
• Keep content updated:  Stale content is less likely to be cited. Regular updates signal to Bing that your information is current and trustworthy.
• Earn backlinks and brand signals: AI systems on Bing, like those on Google, factor in site authority. Backlinks, brand mentions, and consistent E-E-A-T signals all contribute. At Embarque, we focus on building this kind of sustainable authority for our clients because it pays off across both traditional and AI search results.

Bing AI Performance vs. Google's AI Reporting

Google Search Console does not yet have a direct equivalent to Bing's AI Performance report. Google has added some AI Overview data to Search Console, but it is limited compared to what Bing offers.

In that sense, Bing is actually ahead when it comes to transparency for webmasters. If you are not using Bing Webmaster Tools yet, this is a good reason to start. The data is free and the setup takes under 10 minutes.

Bottom Line

Bing AI Performance is available to most websites through Bing Webmaster Tools, but not equally. Traffic thresholds, regional rollout, and content quality all affect what you can see and how often your site appears in AI results.

The good news is that the barriers to entry are low. Verification is free. The data is actionable. And with the right content structure and authority signals, you can show up more often in Bing's AI-generated answers.

If you are serious about AI search visibility, tracking Bing AI Performance alongside your traditional SEO metrics is a smart move. It tells you where your content is already trusted and where you still have work to do.