What are SEO link-building services?
SEO link-building services help you receive backlinks (hyperlinks) from another website to your own. This is important because Google and other search engines don’t just evaluate the quality of your content when determining your ranking on search engine results pages (SERPs) they also assess what types of domains are linking to your content.
You must compile links from as many high-quality and relevant websites as possible. That way, Google will recognize your website as an authority in your topical niche. You see, Google gives every website a rating called “Domain Authority” which gauges that exact property. Your website has a better chance of ranking for keywords the more topical authority it has.
What is the best link-building strategy?
We wouldn’t say there is a specific one-size-fits-all link-building strategy that always succeeds.
At Embarque we like to tailor our strategies to the needs of our clients rather than trying to shoehorn a particular strategy for everyone. We would say that the prevailing trait of successful link-building strategies is email outreach. You’ll need to develop an email campaign strategy to reach the businesses you want backlinks from.
How do link-building services work?
Link-building is a process that involves substantial research and outreach. Search engines evaluate your pages based on how many high-quality websites link to them. Hence, an SEO link-building service will involve:
- Researching your competitors’ websites and analyzing their backlinks.
- Analyzing your backlinks and seeing what improvements you could make.
- Acquiring new backlinks for your website by reaching out to high-authority sites and convincing them to link to your articles. Alternatively, you could request or pay to make a guest post on a website and receive a backlink from there. Both are valid strategies, but it’s up to you to decide which you value more.
Over time, the more high-calibre backlinks you receive, the more keywords your pages will rank for, and the more traffic your website will garner.
What is the best link-building SEO tool?
There is a wide range of tools that can be used in the process of researching backlinks. We tend to favour Ahrefs for identifying backlink opportunities. Their “link intersect” feature is particularly valuable. It enables you to quickly find websites that link to your competitors, giving you plenty of fodder for a link insertion strategy.
How do I pay?
Just create an account on our customer portal, select the package(s) and option(s) you want to purchase, and proceed with your payment.
Once our system has processed the transaction, you’ll then have to answer some questions regarding your product/service, brand, competition, priorities, and goals. Your answers will help us determine how we can help you effectively. If you’re still unsure of the process, feel free to email our founder: julian@embarque.io.
How does link insertion work?
Link insertion is perhaps the most obvious way to amass backlinks. Essentially, link insertion is when you find websites that already discuss you or your products, and ask those websites to link to you.There are several ways you could go about finding places to insert links. A quick Google search for topics related to your industry is a good first step. However, you’ll likely need backlink analysis to get a full overview of who links to you and your competitors. You can even poach links to your competitors by offering to replace theirs with yours for a tidy sum.Another link insertion strategy is broken link building, in which you find broken links to your competitors and suggest that they replace the broken link with yours.
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