We Rank the Top 7 Education SEO Companies for Schools and EdTech Brands

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This article ranks the top 7 education SEO companies for schools and EdTech brands, including Embarque, Manaferra, and Victorious. It compares specialties, results, and pricing and offers tips on choosing the right partner to boost online visibility, attract qualified students, and achieve long-term search success.

Struggling to get found by students and parents online?

Ranking in the education space isn’t easy. From seasonal search trends to .edu link building and program-specific keyword targeting, the landscape is complex. You need more than generic tactics; you need strategy, content, and technical execution that reflect how students, parents, and institutions actually search.

That’s where an education SEO company can help. In this Embarque guide, we’ll show you what sets a great agency apart, review top-rated options, and help you choose the right partner for long-term, measurable results.

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At Embarque, we’ve helped education-focused brands like Kids Club HQ grow from zero to 8,500 monthly visitors and driven 16X YoY revenue growth for MentorCruise over three years. With proven SEO strategies tailored to schools and edtech, we know what works and what doesn’t, giving us insight to identify agencies that can truly deliver growth in this space.

Why hire an education SEO company?

Outrank your competitors

The education space is competitive; standing out takes more than basic SEO. These agencies excel at .edu link building, authoritative content creation, and technical optimizations that push your school or edtech brand to the top of search results.

Reach the right audience 

A specialized education SEO company understands the unique search behaviors of students, parents, and institutions. For example, Embarque uses program-specific keywords, seasonal search trends, and targeted content strategies to drive qualified traffic, not just clicks.

Turn traffic into enrollments

Visibility is only half the battle. Education SEO experts focus on conversion-focused strategies, clear calls-to-action, optimized landing pages, and trust-building content to turn website visitors into inquiries, applications, and enrollments.

The top 7 education SEO agencies in 2025

Below is a summary of the agencies we’ll cover in this guide:

Embarque tops our list for its proven ability to help schools, universities, and edtech brands achieve measurable growth through tailored SEO strategies. With experience driving results for education-focused clients, we combine keyword research, .edu link building, and high-quality content to boost visibility where students and parents search first. 

Our revenue-driven approach and track record of long-term success make us a trusted partner for education organizations. We also offer transparent pricing, dedicated account managers, and lightning-fast onboarding, helping brands grow organic traffic without the cost or complexity of building an in-house team.

Dịch vụ chính

• Fixed-price packages covering strategy, content, and outreach
• Expert keyword research tailored to education audiences
• In-house writers creating SEO-optimized blogs & landing pages
• White-hat backlinks through genuine editorial outreach
• Campaigns tied directly to business metrics & ROI
• Fast onboarding for quick campaign launches
• Consistent execution without heavy client oversight

Kết quả

• Achieved a 16X YoY Revenue Growth through SEO for MentorCruise
• Grew Kids Club HQ's organic traffic from zero to 8,500
• Drove over 25,000 monthly organic visits to a niche marketplace website
• Helping a job platform get 21,000 monthly search clicks in under 3 months

Manaferra is a specialized SEO agency focused exclusively on higher education. Their primary goal is to boost the online presence of universities and colleges to drive more qualified student enrollments. They combine industry best practices with a deep understanding of academic needs to deliver tailored and strategic SEO solutions. 

Dịch vụ chính

• SEO tailored for higher education
• Content marketing focused on resonating with prospective students
• Conversion Rate Optimization (CRO) to improve lead-to-application rates
• Technical SEO audits to ensure website performance and search engine friendliness
• Keyword research targeting education-related queries
• Link building to increase site authority and credibility
• Pay Per Click (PPC) management and audits to complement organic efforts

Kết quả

• From 0 to $148K in monthly traffic value for Midwestern Research University
• 158% increase in top rankings for Ivy League Engineering School
• 460% increase in AI traffic for Northeast Information School
• 153% increase in organic traffic for American Institute of Alternative Medicine

Markitors is a mid‑size agency serving small schools, trade programs, and local institutions with SEO packages tailored for education. They start with an audit and strategy session before implementing content, link outreach, technical optimization, and local SEO. Known for hands-on client support, Markitors delivers steady lead and traffic growth over time. Their education practice includes private schools, daycare networks, and preschools.

Dịch vụ chính

• SEO audits tailored for schools and colleges
• Creation of high-quality, keyword-driven content 
• Digital PR to build brand awareness and increase backlinks
• On-page and off-page technical SEO optimizations
• Local SEO strategies to improve visibility in geographic-specific searches
• Competitor analysis and keyword research 
• SEO monitoring, management, and detailed reporting to track growth

Kết quả

• 10x increase in organic search traffic for a private school
• Improved local SEO visibility for 200+ private preschools
• Backlinking and digital PR campaigns for schools, resulted in increased site authority

SEO.com is a comprehensive SEO agency that provides professional SEO services tailored for various industries, including education. They offer a data-driven and holistic SEO approach that covers on-page, off-page, and technical SEO to improve a school's or educational institution's visibility in search engine results.

Dịch vụ chính

• In-depth SEO site audits and troubleshooting to identify and fix website issues
• Data-driven keyword research and continuous monitoring of performance
• On-page SEO optimization, including content, meta tags, and technical elements
• Off-page SEO strategies, including link building and digital PR
• Technical SEO to improve site speed, mobile responsiveness, and crawlability
• Local SEO to enhance visibility among prospective students in specific regions
• Ongoing organic traffic and inquiry monitoring with action plans to maintain growth

Kết quả

• Helped hydroworx receive 131% more form submissions
• Grew KOA organic revenue by 260%
• Helped All Pro Trailer Superstore generated 600% more leads

Quirky Digital is a Liverpool-based SEO agency established and known for delivering personalized search marketing across sectors, including education. With a small team of experts, they focus on transparent collaboration, technical excellence, and content-led outreach. Clients range from startups to universities like the University of Liverpool. 

Dịch vụ chính

• Technical SEO audits and fixes tailored for WordPress sites
• Content marketing and keyword optimization specific to education markets
• Competitor and backlink analysis to strengthen SEO positioning
• Link-building campaigns to enhance domain authority
• Conversion Rate Optimization (CRO) to boost lead generation
• Local SEO strategies to capture regional student prospects
• Detailed monthly reporting and personalized SEO roadmaps

Kết quả

• 1st page rankings in over 40 new locations for national stairlift company
• 345% increase in organic sales within just 6 months for wine cooler retailer
• 102% increase in high-value enquiries for private addiction treatment centre

Carnegie is a premier higher education marketing and enrollment agency with over 30 years of experience connecting colleges and universities with prospective students through data-driven and psychometric insights. Their approach uniquely combines deep psychological understanding of student behaviors with technical and content SEO expertise to enhance website visibility and user engagement.

Dịch vụ chính

• Technical SEO audits and ongoing consulting
• SEO copywriting and content creation 
• SEO competitive audits to analyze key search competitors 
• Google Business Profile and local SEO optimization 
• YouTube video optimization to leverage the second largest search engine for engagement
• Image and multimedia SEO to improve rankings and leverage AI-driven search features
• Program name analysis to align academic offerings with keyword trends and search intent

Kết quả

• 220% increase in lead-to-application conversions for UF CJC
• 26% Increase in applications for Georgia Southern University
• 94% of deposited students attributed to Carnegie campaigns for York College of Pennsylvania
• 163M impressions delivered across media channels MUSC

Victorious specializes in data-driven, ROI-focused SEO solutions, including tailored services for the education sector. They act as strategic partners to educational institutions, helping improve organic search visibility, drive targeted traffic, and increase student enrollment through custom SEO strategies aligned with enrollment goals.

Dịch vụ chính

• Competitive analysis to identify ranking opportunities and outperform rivals
• Keyword strategy development targeting high-traffic, enrollment-focused search terms
• Comprehensive SEO audits to detect ranking barriers and uncover growth opportunities
• Creation and optimization of high-quality, program-specific content
• Web maintenance and technical SEO implementation for improved site performance
• Link building aimed at increasing domain authority and search rankings
• Transparent tracking and monthly reporting with 24/7 access to campaign progress

Kết quả

• Achieved 1,000% more traffic for ClassDojo
• Secured #1 rank for “Music Foundation” for Save The Music Foundation
• Increased page-one keywords by 117% for NAACP Legal Defense Fund
• Reached #1 ranking for “Catholic Holy Land Tours” for Immanuel Tours

How to choose an education SEO company

Look for proven results in the education sector

An effective education SEO agency should have a portfolio of measurable wins, like increased traffic, higher search rankings, or improved enrollment rates. Case studies and client testimonials are key indicators. At Embarque, for instance, we have documented 27+ SEO case studies across various industries, showing consistent and significant growth for clients.

Ensure they offer a tailored SEO strategy

Education SEO isn’t one-size-fits-all. The right company should adapt strategies to your institution’s goals, whether targeting prospective students, parents, or professional learners.

Check their ability to produce high-quality, optimized content

Content is central to SEO, especially in education, where authority and trust matter. Look for agencies with experienced writers who can produce informative, keyword-rich, and engaging articles. Embarque’s content team combines SEO strategy with expert branding to create content that drives both rankings and conversions.

Evaluate transparency and reporting practices

Choose a company that provides regular, detailed reports explaining what’s being done and the impact it’s having. Clear communication ensures you can measure ROI effectively.

Here’s how we do GA4 reporting (step-by-step)

Consider scalability and flexibility

Your SEO needs may grow as your institution expands. The ideal agency should offer scalable packages and flexibility, whether you need a small monthly plan or an enterprise-level SEO program.

How much does it cost to hire an education SEO company?

The cost of hiring an education SEO agency depends on factors like your institution’s size, target audience, and the complexity of your campaigns, whether you’re a local tutoring center, a private school, or a global EdTech brand. 

To give you a clear picture, here’s a breakdown of common pricing tiers in the market:

To see how SEO could impact your enrollments, try our SEO ROI calculator, estimate how increased visibility could translate into inquiries and student sign-ups.

At Embarque, our education SEO packages start at $1,499/month and include tailored keyword strategies, content optimized for students and parents, high-authority link building, and transparent performance tracking, so you can measure real impact.

Boost your school’s online visibility with Embarque’s proven SEO strategies

Standing out in the education market isn’t just about having a great program; it’s about making sure the right students, parents, and decision-makers can actually find you online. With competition growing fast, the difference between thriving and struggling often comes down to how visible you are in search results.

At Embarque, we’ve helped schools, EdTech brands, and learning platforms consistently climb search rankings, attract targeted traffic, and convert visitors into enrolled students or paying users. Our data-driven SEO strategies, AI-powered optimization, and track record of wins, like boosting organic traffic by over 14,000% for some clients, make us a trusted partner for education brands ready to scale.

Now’s the time to take control of your school’s digital presence. Book your free intro with us today.