Here Are the 7 Best Hospitality SEO Agencies to Drive Bookings and Revenue

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In this article, we’ve reviewed seven top hospitality SEO agencies, including Embarque, O’Rourke Hospitality, and SEO Discovery. Embarque stands out for its data-driven, scalable SEO strategies and focus on driving measurable results. Their tailored approach helps hotels increase direct bookings and build long-term visibility, making them a standout choice for hospitality businesses.

Considering working with a hospitality SEO agency? 

For hospitality businesses, success often depends on direct bookings and keeping rooms occupied. But with so many competitors out there, standing out to potential guests can be tough. A hospitality SEO agency can help by driving a steady stream of visitors from search engines, making it easier to attract guests and boost revenue. 

In this Embarque guide, we'll show you how an SEO agency can support your business and share our top recommendations to help you get more bookings.

Vì sao nên đặt trọn niềm tin vào chúng tôi 

At Embarque, we focus on helping businesses grow, especially in competitive industries like hospitality. With years of experience, we’ve helped over 25 brands improve their online presence and attract more leads. 

Our SEO strategies are customized to meet your specific needs, ensuring steady growth and success for your hospitality business. This guide reflects our expertise and commitment to helping hospitality businesses thrive online.

What is a hospitality SEO agency? 

A hospitality SEO agency specializes in helping hotels, resorts, and other hospitality businesses improve their online presence. They have a deep understanding of the unique challenges and opportunities within the hospitality industry. 

They are familiar with the specific booking cycles, the intense competition from third-party booking sites, and the way guests search for lodging and dining experiences. This expertise allows them to create SEO strategies that not only grow visibility but also bring you more direct bookings.

How can a hospitality SEO agency help your business?

A hospitality SEO agency can support your business by:

• Conducting SEO audits to identify and fix issues hurting your rankings
• Performing targeted keyword research to ensure your site appears in relevant searches
• Enhancing local SEO to boost visibility in local search results and maps
• Building high-quality backlinks to improve authority and rankings
• Creating engaging content like blog posts and destination guides to attract visitors
• Monitoring performance with analytics to continuously refine strategies

By focusing on these key areas, a hospitality SEO agency can help you get noticed, attract more guests, and increase bookings. 

Our top 7 picks for hospitality SEO agencies

To make your decision easier, we've summarized our top 7 picks for hospitality SEO agencies in the table below before getting into the full reviews.

Now, to the details.

1. Embarque

At Embarque, we are a performance-focused UK SEO agency specializing in content marketing for startups and scaleups across different industries, including hospitality. 

Our approach to SEO for hotels, resorts, and travel brands combines keyword research, content marketing, local SEO, and technical SEO to position your hotel as the top choice for travelers. We’re revenue-driven, meaning every strategy is designed to create a direct impact on your bottom line.

The best part? Our flexible pricing and scalable plans are built to suit a variety of budgets and growth stages, making us an accessible option for hospitality businesses that want to turn online searches into bookings.

Dịch vụ

• SEO keyword research to uncover high-impact opportunities
• AI SEO strategies to holistically improve hotel search rankings
• On-page SEO to enhance hotel website content and structure
• Off-page SEO to build quality backlinks for better visibility
• Technical SEO and audits to improve site performance
• SEO content marketing to attract guests through blogs and landing pages

Kết quả chính

• Increased MentorCruise's revenue by 1600% and 11,500 visits using AI SEO and structured content strategies
• Grew BlueTally's visitors by 14,637% and improved domain rating from 4 to 33 through link-building and targeted content
• Generated 4,000+ clicks per month for 4 Day Week and ranked articles on the first page within hours with SEO blogging and optimization
• Doubled Growform's growth and boosted product-qualified traffic with conversion-focused SEO and tailored content
• Tripled Cleanvoice's monthly recurring revenue with targeted SEO strategies in the AI podcasting niche

2. Intero Digital

Intero Digital is a full-service digital marketing agency with a specialization in hospitality SEO. With over 20 years of experience, they help hotels and resorts increase their online visibility and get more direct bookings. 

Their team uses AI technology, like InteroBOT®, to create data-driven SEO strategies that are tailored to the unique needs of hospitality businesses. They take a comprehensive approach to SEO, content, and web development, focusing on continuous optimization to help clients get sustained growth in a competitive market.

Dịch vụ

• Tailored SEO strategies to fit the unique needs of hospitality businesses
• Website optimization to improve search engine visibility and attract guests
• Technical audits to find and fix issues that hurt site performance
• Content marketing campaigns to engage audiences and drive traffic
• Responsive website design and development for all devices

Kết quả chính

• Achieved 1,429% ROI and 66% traffic lift for a restaurant using seasonal campaign strategies
• Increased organic traffic by 2,641% and keyword rankings by 6,209% for a client with SEO
• Secured 172 AI Overview appearances with AI-driven visibility strategies for a client

3. O’Rourke

O’Rourke Hospitality Marketing helps independent hotels and management companies boost online visibility and drive direct bookings. Specializing in SEO, they focus on increasing search rankings, organic traffic, and reducing OTA reliance.

Their services include on-page, off-page, technical, and local SEO to ensure strong performance in a competitive market. With a proven track record and data-driven strategies, O’Rourke delivers measurable success, making them a trusted partner for hospitality businesses looking to enhance their digital presence.

Dịch vụ

• On-page SEO to optimize website content and structure
• Off-page SEO to build site authority through backlinks
• Local SEO to enhance visibility in targeted geographical locations
• Technical SEO to improve site performance and indexing
• Website design and development for user-friendly, ADA-compliant sites

Kết quả chính

• Increased Hyatt Mar Monte's site visits by 14% using SEO content and technical audits
• Boosted Merriweather Lakehouse's website visits by 24% with technical SEO and metadata optimization
• Achieved 7:1 ROAS for HEI Hotels & Resorts with tailored SEO and paid media campaigns

4. Submerge Digital

Submerge Digital is a UK-based digital marketing agency focusing on hotel SEO services. They help hotels enhance their online visibility, attract more guests, and increase direct bookings through tailored SEO strategies. 

Using insights from the travel and hospitality sectors, they optimize hotel websites for search engines. Their approach includes SEO audits, on-page and technical SEO, and content optimization, all designed to help hotels rank higher in search results.

Dịch vụ

• Hotel SEO keyword research to identify high-impact search terms
• Content marketing including blogs, local travel guides, and FAQs to engage potential guests
• Local SEO to target searches like ‘best hotels near me’ and improve visibility in your area
• On-site optimization to ensure your website aligns with user intent and ranks higher
• Reputation management through reviews and online feedback to build trust

Kết quả chính

• Increased RedHeads Wine's keyword rankings by 334% with SEO content and technical improvements
• Boosted Riviera Travel's organic search traffic with SEO and content strategy
• Established Brew Republic's digital presence using SEO and content marketing strategies

5. Mediaboom

MediaBoom is a specialized SEO agency for the hospitality industry, focused on helping hotels and resorts boost their online presence and drive more organic traffic. With over 22 years of experience in hospitality SEO, the agency understands the unique challenges of the market and uses advanced SEO techniques to ensure your brand stands out.

Their team creates tailored strategies that align with your business goals, voice, and audience, combining on-site and off-site SEO with content marketing to increase visibility and generate more bookings.

Dịch vụ

• Tailored content strategy development
• Comprehensive SEO audits (on-site & off-site)
• In-depth keyword research and analysis
• Content marketing to engage and convert visitors
• Lead generation strategy and recommendations
• Monthly reporting and performance tracking

Kết quả chính

• Revamped Marina Inn's website, improving bookings using SEO and WordPress CMS
• Redesigned Crowne Plaza's website, optimizing guest engagement with SEO enhancements
• Generated 1,860% more leads for Overland Summers using SEO and Facebook ads

6. SEO Discovery 

SEO Discovery is another hospitality SEO agency focused on helping hotels, resorts, and restaurants drive direct bookings and reduce reliance on OTAs (Online Travel Agents). They specialize in developing tailored SEO strategies that enhance online visibility, improve search rankings, and boost organic traffic. 

With over 22 years of experience, SEO Discovery uses a combination of keyword optimization, local SEO, content marketing, and advanced AI-driven insights to connect hospitality businesses with their target audience. The team balances technical SEO with content and reputation management to help you attract the right guests and achieve long-term growth.

Dịch vụ

• Keyword optimization to target both high-volume and long-tail travel searches
• AI SEO and Local SEO for real-time campaign optimization and increased “near me” visibility 
• Technical SEO to improve site speed, indexing, and overall user experience
• Content marketing including blogs, destination guides, and SEO-driven menus
• Link building with high-quality, niche-specific backlinks
• Conversion rate optimization to turn website traffic into bookings

Kết quả chính

• Increased Hawaiian Beach Rentals' traffic by 78% with targeted SEO strategies
• Boosted VoyageFox's traffic by 42% with a focused SEO approach
• Increased direct reservations by 45% by reducing OTA dependency through SEO and local search

7. CJ Digital

The last hospitality SEO agency on our list is CJ Digital, a London-based digital marketing agency specializing in SEO services tailored for the industry. 

They focus on increasing direct bookings and reducing reliance on online travel agencies (OTAs) by enhancing hotel visibility on search engines. Their strategies include local SEO, technical optimization, and content creation, all aimed at improving search rankings and attracting more guests. 

CJ Digital's approach is designed to help hotels stand out in a competitive market and achieve long-term growth.

Dịch vụ

• Keyword research for local searches to target valuable location-based queries
• On-page SEO optimization for your hotel website, room pages, and amenities
• Technical SEO to improve website speed, mobile performance, and security
• Local SEO to secure prominent visibility in Google’s "Map Pack"
• Link building with travel and tourism sites to enhance website authority
• Content creation such as blog posts and destination guides to engage guests

Kết quả chính

• Increased The Rabbit’s Hole's bookings by 40% using SEO, PPC, and social media
• Grew 1 Lombard Street's visits to 40K and £20K revenue using SEO and PPC
• Expanded Bakehouse 46's brand presence with targeted SEO strategies

What’s the cost of working with a hospitality SEO agency? 

Hiring a hospitality SEO agency is a smart investment that varies depending on your property's size, location, and unique needs. 

On average, monthly retainers range from $1,000 to $10,000. Boutique hotels typically spend between $500 and $2,000 per month, while larger resorts or multi-location chains may invest upwards of $5,000 to $10,000 monthly.

This investment generally covers key services such as local SEO, technical optimization, content marketing, and reputation management. While it may take 3 to 6 months to see noticeable results, the long-term benefits, like reduced OTA commissions, enhanced brand authority, and better ROI, are well worth the investment. 

For just $1,499 per month, Embarque offers exceptional value with high-impact SEO services at a competitive price. While many agencies charge thousands more, our approach focuses on delivering measurable growth without the hefty overhead. 

We provide tailored, results-driven SEO solutions that boost direct bookings and reduce OTA reliance, making Embarque the smart, budget-friendly choice for hospitality businesses.

How to choose the right SEO agency for your hospitality business

Choosing an agency with specialized experience in the hospitality industry ensures that strategies are custom-fit to your needs, driving tangible results and sustainable growth for your business. 

Here’s what you should look out for in your potential partner: 

• A proven track record: Look for agencies that have clear case studies and testimonials from other hospitality clients. This shows they understand the industry and can get real results.
• Specialized knowledge: A good hospitality SEO agency should be able to speak about specific challenges, like competing with Online Travel Agencies (OTAs) and managing local search listings.
• Clear communication and reporting: They should provide regular, easy-to-understand reports that show how their work is impacting your bottom line, not just vanity metrics like keyword rankings.
• A focus on revenue: The best hospitality SEO agencies are not just focused on traffic, but on increasing direct bookings, room occupancy, and overall revenue for your business.
• Customized approach: The agency should offer personalized strategies based on your specific goals, whether it's ranking higher in local searches or improving conversion rates on your booking engine.

By considering these factors, you can confidently choose an SEO agency that aligns with your business goals and drives real, long-term growth.

Partner with Embarque for unmatched hospitality SEO returns

As we’ve seen, partnering with a hospitality SEO agency is essential for boosting direct bookings and driving revenue. Choosing an agency with a proven track record, specialized expertise, and a focus on results ensures your investment is worthwhile. 

Embarque stands out as the best choice for hotels, resorts, and other hospitality businesses. Our customized strategies have helped numerous clients grow their online presence, attract the right guests, and reduce dependency on OTAs. By combining local SEO, content creation, and technical optimization, we guarantee measurable growth.

Book a call today and start seeing results.