Here are the Top 7 Charity SEO Agencies to Boost Visibility and Donations

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This article explores the top SEO agencies for charities and non-profits and the services they offer, including SEO audits, content creation, and link building to improve visibility and drive donations. It highlights Embarque as the best charity SEO agency, offering tailored SEO solutions that consistently deliver results, sustainable growth, and maximum return on investment.

Wondering what a charity SEO agency can do for you?  

In 2024, charity digital ad spend in the UK and Ireland rose 23%, with nearly half devoted to search. This highlights how crucial visibility is for nonprofits and charities. Staying true to your mission is key, but so is making sure the right people can find and support your cause. 

That’s where charity SEO agencies come in—helping turn interest into lasting support. In this Embarque guide, we highlight the top SEO agencies serving nonprofits so you can choose with confidence.

Vì sao nên đặt trọn niềm tin vào chúng tôi 

At Embarque, we've spent years working alongside mission-driven businesses and organizations to grow their reach through SEO and content. We understand the realities you face: tight budgets, the need for transparency, and turning clicks into real support.

Having worked with 25+ brands to turn reach into action, we bring firsthand insight to this list, highlighting SEO agencies best equipped to serve charities and nonprofits.

Why charities need specialized SEO strategies 

A charity SEO agency specializes in helping nonprofit organizations improve their online visibility to attract new donors, volunteers, and supporters. These agencies promise SEO solutions tailored for non-profits like yours. 

But what can these strategies do for you?  

• Reach the right people: Make sure your cause shows up where donors, volunteers, and supporters are already searching, so you connect with those most likely to take action.
• Maximize tight budgets: With targeted SEO, every dollar, pound or euro works harder, helping nonprofits achieve more impact without overspending on broad campaigns.
• Turn clicks into action: Effective SEO doesn’t just drive traffic. It guides visitors to donate, volunteer, or sign up, creating measurable outcomes for your mission.
• Build lasting visibility: Unlike short-term ads, SEO builds long-term awareness and trust, ensuring your mission remains discoverable and relevant over time.

Now, let’s explore the charity SEO agencies that can deliver these results.

Here are the 7 best charity SEO agencies to consider

1. Embarque

At Embarque, we adopt a tailored approach to SEO that combines strategy, content creation, and technical SEO to help mission-driven organizations and businesses like yours expand their reach and impact.  

Whether you already have traffic or are starting from scratch, we aim to grow your visibility efficiently, not just for a moment but over time. Our goals for charities are steady organic growth, more qualified leads and supporters, and better return on every content/SEO investment. 

Our process is transparent — you see what we do, why we do it, and the results. We take care of content and strategy so your team can focus on the mission and people.

Dịch vụ

• Content creation that engages audiences and supports missions
• Technical SEO services to turn your website into a crawlable, high-performing machine 
• Quality backlink building to boost authority and site trust
• Keyword research and gap analysis to find opportunities
• On-page SEO services to optimize existing site content
• Reporting with regular reviews and strategy adjustments
• Local SEO for community outreach, awareness, and engagement

Kết quả chính

• Grew SignHouse from zero to 60,000 monthly organic visits in 6 months
• Drove 9.6 million yearly organic visits for Flick within 12 months
• Increased Elephas organic traffic by 3,000% to 16,100 monthly visits in 3 months
• Scaled BlueTally traffic by 14,637%, from 52 to 7,663 monthly visits
• Delivered 1,600% year-on-year revenue growth for MentorCruise

2. Torchbox

Torchbox is a leading SEO agency dedicated to charities, nonprofits, and the public sector. They help organizations boost search visibility, attract high-quality traffic, strengthen brand awareness, and stay ahead in competitive digital spaces. 

Their approach blends technical expertise with a deep understanding of the nonprofit landscape, ensuring strategies align with mission-driven goals. They offer flexible support, from quick audits and training to full SEO strategies, and have earned praise for embedding SEO into long-term organizational practices.

Dịch vụ

• SEO audits to assess site performance and opportunities
• SEO strategy tailored to nonprofit goals and audiences
• SEO reporting and benchmarking to measure improvements
• SEO consultancy for ongoing optimization and guidance
• SEO training and knowledge sharing to strengthen in-house teams

Kết quả chính

• Delivered a 30% increase in organic clicks and boosted “symptoms and signs” keyword visibility by 145% for Diabetes UK
• Achieved a 4.91% rise in organic search sessions, with organic search driving 18.89% of total revenue for Art Fund
• Recovered 350 lost top-3 Google rankings and created 80 new content pieces to re-engage supporters for Greenpeace UK

3. Giant Digital

Giant Digital is a digital agency with over a decade of SEO experience, specialising in charities and ethical organizations. They help nonprofits improve visibility, attract the right audiences, and turn traffic into action. Their approach covers technical, on-page, and off-page SEO, supported by audits, strategy, and reporting. 

Trusted by organizations like Mental Health UK, League Against Cruel Sports, and Maggie’s, Giant focuses on practical solutions that improve rankings, donations, and engagement while building long-term digital resilience.

Dịch vụ

• On-page SEO to optimize structure, content, and user experience
• Off-page SEO to build authority through backlinks and reputation
• SEO audits to uncover gaps and provide actionable insights
• Website migration support to protect SEO performance during platform changes
• Keyword research to identify high-impact search opportunities

Kết quả chính

• Increased engagement for the Maternal Mental Health Alliance with 144% higher rates and 314% more interactions
• Delivered Climate Impact Partners a future-ready platform with 246% more top-10 keywords and 33% more traffic
• Helped Help for Heroes achieve a 50% rise in regular donations and 9% more support requests

4. Salience

Salience is a UK-based SEO and digital marketing agency with over 10 years of experience working with charities and nonprofits. They understand the unique challenges of small budgets, the need for measurable ROI, and the importance of making campaigns stretch further. 

Salience offers reduced rates for registered charities and supports them with both paid and organic strategies, helping organisations like Crisis, Refuge, and the British Red Cross maximise visibility, donations, and supporter engagement.  

Dịch vụ

• Technical SEO to resolve hidden site issues and improve performance
• Content marketing to craft engaging, shareable, and SEO-friendly stories
• PPC management to run efficient, high-converting ad campaigns
• SEO audits to benchmark performance and identify growth opportunities
• Keyword research to uncover long-tail and high-intent search opportunities

Kết quả chính

• Drove a 71% revenue increase and 30% more donations for Crisis through optimised PPC campaigns
• Increased Dreams’ traffic to high-intent areas by 59% and boosted visibility on storage bed terms
• Achieved a 459% organic traffic rise and 130% more keyword rankings for Avado within 5 months

5. Tom Crowe

Tom Crowe is an independent SEO consultant with over 12 years of experience working exclusively with charities and nonprofits. Notable clients include Save the Children, Plan International, Barnardo’s, Refuge, and Parkinson’s UK.  

Tom specializes in creating tailored SEO strategies that drive long-term growth, helping organisations increase donations, campaign sign-ups, and supporter engagement while offering discounted rates for nonprofits.

This is an excellent option for nonprofits who want to work directly with an experienced SEO expert who understands the peculiarities of the nonprofits sector.  

Dịch vụ

• Technical SEO audits to identify and fix site performance issues
• On-page optimization to improve content structure, metadata, and relevance
• Competitor analysis to benchmark and identify opportunities in the nonprofit sector
• Local search optimization to boost visibility in region-specific searches
• Keyword research and reporting to target high-value terms and track results

Kết quả chính

• Delivered a full SEO audit for Scottish Families Affected by Alcohol & Drugs, with clear, actionable steps
• Laid the SEO foundation for Revitalise’s new website, improving code, sitemap, and long-term optimisation success
• Produced a comprehensive SEO strategy for Khulisa UK, enabling in-house teams to implement non-technical changes

6. Platypus Digital

Platypus Digital is a UK-based SEO agency dedicated to helping charities and nonprofits grow their reach, increase donations, and connect with more beneficiaries. They specialize in tailored strategies that balance awareness with measurable outcomes like sign-ups, fundraising, and engagement. 

Platypus offers flexible support through retainers, audits, or training. Their data-led approach, clear communication, and practical guidance ensure that charities can not only improve visibility but also embed SEO knowledge into their teams for long-term impact.

Dịch vụ

• Technical SEO audits to identify and fix site issues
• Keyword research to uncover high-impact search opportunities
• Competitor analysis to benchmark performance and find growth gaps
• Content strategy and audits to optimize existing and new content
• SEO training to upskill in-house charity teams

Kết quả chính

• Helped Young Lives vs Cancer develop a two-year content plan and improve visibility for cancer support queries
• Delivered Barnardo’s a new SEO strategy after site changes, boosting visibility with technical and content improvements
• Increased Mental Health Foundation’s organic traffic by 116% through audits, content optimization, and keyword research

7. Elixirr Digital

Elixirr Digital has nearly 20 years of experience helping charities and nonprofits grow awareness, traffic, and donations. 

They emphasize SEO and search-driven campaigns as a foundation, combining this with PPC, CRO, and user research to maximize results. Their work is tailored to the unique challenges of the third sector, where budgets are tight and impact matters most.

Dịch vụ

• SEO audits & strategy to identify opportunities and technical fixes
• On-page SEO optimization to improve ranking and user journeys
• Content strategy & development to grow visibility around cause-specific keywords
• Google Ad Grants & PPC to complement SEO with high-intent search coverage
• Conversion rate optimization (CRO) to make SEO-driven traffic convert at higher rates

Kết quả chính

• Boosted Cystic Fibrosis Trust’s donations through SEO and CRO, with 84% more one-off and 153% more recurring gifts.
• Delivered 152% growth in event goals from organic traffic for Cystic Fibrosis Trust.
• Created SEO-informed UX research and design for SurvivorsUK, aligning their site structure and content with user search behavior.

What does it cost to hire a charity SEO agency?

The cost of hiring an SEO agency for a charity depends on scope, competition, and whether you need ongoing or one-off support. Smaller nonprofits usually pay less, while larger national charities with complex websites invest more.

Here’s what you can expect:

Costs typically rise with website size, technical issues, and sector competition. A small charity might spend around $500/month, while larger organizations often budget $3,000–$5,000/month for full-service SEO. Our SEO ROI calculator helps weigh potential value against cost.

At Embarque, pricing starts at $1,499/month. While this may seem higher than entry-level agencies, it reflects our tailored approach for nonprofits. We don’t rely on generic tactics. Instead, we deliver SEO-driven content backed by keyword research, content gap analysis, and link-building strategies. 

For charities, this means fewer wasted hours, faster visibility gains, and sustainable traffic growth that turns into donations and long-term awareness.

How to choose the right SEO agency for your non-profit

Your choice of SEO agency as a non-profit should go beyond the price tag. You need a partner who understands your mission and challenges, and can help you turn your investment into results. 

Here are the key factors to look for:

• Sector expertise: Work with agencies experienced in charities and non-profits, not just general SEO. They’ll know how to connect strategy with donor motivations and awareness campaigns.
• Proven results: Ask for case studies that show measurable growth in donations, traffic, or supporter engagement for non-profits.
• Technical strength: Ensure the charity SEO agency can handle site speed, mobile usability, indexing, and content optimization.
• Clear communication: Look for agencies that explain their methods, set realistic timelines, and provide transparent reporting.
• Goal alignment: The right charity SEO agency will tailor strategies to your priorities, whether that’s fundraising, signups, or awareness.

Once you consider these factors, you can choose a partner who can deliver more than rankings, one that helps your organization grow sustainably and reach more people who care about your cause.

Embarque is the best SEO agency for charities and non-profits

SEO for charities isn’t just about rankings, it’s about reaching more people, driving donations, and making your mission visible. While many agencies offer SEO support, Embarque stands out for its specialized approach. 

We combine keyword research, content gap analysis, and link-building with SEO-driven content tailored to non-profits. Unlike cheaper providers that often deliver surface-level tactics, our work ensures sustainable traffic growth that translates into awareness, signups, and donations.  

Ready to maximize your charity’s impact with a trusted SEO partner? Book an intro call today and see how we can help you grow.