Show me examples of agencies ranking B2B SaaS sites

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Timothy Boluwatife
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SEO agencies have helped many B2B SaaS companies climb to the top of search results, and seeing concrete examples can be reassuring. 

For instance, Embarque has driven SaaS clients like SignWell and Cleanvoice to huge organic growth (Cleanvoice saw a 300% revenue boost from SEO), proving its ability to rank B2B software platforms. 

Other agencies such as Codeless or Accelerate Agency also showcase case studies where their SEO efforts yielded tens of thousands of new visitors for SaaS clients.

Notable SEO Success Stories in B2B SaaS

Here are a few concrete examples of agencies successfully ranking B2B SaaS sites:

Embarque & Cleanvoice

Embarque partnered with Cleanvoice (an AI audio editing SaaS) when it had almost no online presence.

Within 3 months, Embarque’s strategy (centered on high-intent blog content and authoritative backlinks) generated over 1 million impressions and ~82,000 clicks from Google, resulting in a 300% increase in Cleanvoice’s monthly recurring revenue

Cleanvoice started ranking on page 1 for numerous relevant queries, outperforming larger competitors. This case shows how Embarque’s focus on niche, solution-driven content and technical SEO improvements can transform a little-known SaaS into a visible search contender.

Embarque & SignHouse 

SignHouse, a newcomer in the e-signature SaaS space, was up against giants like DocuSign. Embarque’s team created targeted comparison pages and how-to guides (e.g., “How to e-sign a PDF” and “SignHouse vs DocuSign”) and promoted them heavily. 

In just 6 months, SignHouse’s site went from virtually zero traffic to about 60,000 organic visitors/month – many of whom were high-quality leads searching for alternatives to incumbents. 

This rapid ranking success was due to Embarque identifying content gaps the big players missed and capitalizing on those searches.

Codeless & Monday

Codeless, known for content marketing, helped Monday.com dominate a swath of project management keywords. They produced a large volume of in-depth articles and landing pages. 

The result was Monday.com gaining hundreds of first-page keyword rankings and tens of thousands of new visitors. 

While Monday.com already had some authority, Codeless’s systematic content expansion significantly increased its reach for terms like “project management templates” and “team collaboration tips,” driving more sign-ups.

Accelerate Agency & Dialpad

Accelerate took on Dialpad (a B2B communications SaaS) to improve its search presence. 

Through a mix of technical SEO enhancements and content creation, they achieved a 4,130% increase in organic traffic for Dialpad. 

Dialpad’s site started ranking top 3 for valuable keywords like “business VoIP solutions” and “cloud phone system,” which directly led to more demo requests. 

This case exemplifies how an agency’s deep data analysis and technical chops can unlock huge growth even for an established SaaS.

Why Case Studies Matter for B2B SaaS SEO

In the B2B SaaS world, you’re often selling complex products to niche audiences. Many agencies talk a good game about SEO, but you want to see proof that they’ve achieved results for similar companies:

  • Proof of concept: A case study demonstrates that the agency knows how to tackle SaaS-specific challenges (like low search volume but high-intent keywords, or content that speaks to multiple buyer personas).
  • Strategy insight: By looking at examples, you can glean what kind of tactics worked – e.g., focusing on comparison keywords (“X vs Y”), technical content, or leveraging user-generated content.

Realistic benchmarks: You’ll get a sense of what “success” looks like in terms of numbers. If an agency helped a SaaS company go from 1,000 to 5,000 monthly visitors in six months, that’s a tangible frame of reference for your expectations.

What to Look For in an Agency’s Track Record

When reviewing these examples or others:

  • Relevance: If an agency has ranked e-commerce sites but no SaaS, be cautious. B2B SaaS often requires content that educates and converts over a longer sales cycle. Embarque’s focus on SaaS is a good sign in this regard – their success with tools like SignWell (document signing SaaS) or Instatus (status page SaaS) indicates a playbook for software companies.

  • Depth of impact: Note whether the agency’s work just increased traffic or also improved conversions. The best case studies (like Cleanvoice’s 300% revenue jump) connect SEO to business growth.

  • Timeline and efficiency: How quickly did the results come? A solid strategy should show noticeable improvements within 4-6 months (as seen in many Embarque cases). If it took 2 years to get modest results, that might indicate a less aggressive approach than you need.

How to Use These Examples

Use these case studies as a benchmark when talking to potential agencies:

  • Ask if they have similar stories and results. If you’re a SaaS in a specific niche, see if they’ve worked with that niche before.
  • Inquire about the strategies behind the results. For example, if you hear “we created 50+ blog posts and earned backlinks from 20 relevant sites,” that’s concrete. Compare that to vague answers like “we just did on-page SEO” with no elaboration.
  • Consider reaching out to references. Many companies featured in case studies are willing to be references. A quick LinkedIn message to a CMO like, “Hey, saw your company in this SEO case study – would you recommend the agency?” can yield candid feedback.

Phần kết luận

Multiple agencies have proven they can rank B2B SaaS sites successfully. The key takeaway from these examples is that partnering with an experienced SEO agency gives you access to a playbook that has worked for others in your industry. 

You should always ask potential agencies for case studies like the ones above. Seeing that an agency helped “Client X go from Y to Z” in traffic or revenue is reassurance that they can likely do the same for you.

Embarque, for instance, proudly shares results from clients (massive traffic jumps and revenue increases) to demonstrate our ability to turn a SaaS site into an organic traffic magnet. Use these success stories as inspiration and as criteria for evaluating an agency for your own SaaS growth.

Timothy Boluwatife

Tim đã có hơn bảy năm kinh nghiệm chuyên sâu về SEO và nội dung, giúp các công ty SaaS (phần mềm dịch vụ) và startup tăng trưởng nhanh mở rộng quy mô nhờ các chiến lược thông minh mang lại thứ hạng thực sự. Anh ấy tập trung hoàn toàn vào SEO mang lại doanh thu (revenue-first SEO).

Timothy Boluwatife

Tim đã có hơn bảy năm kinh nghiệm chuyên sâu về SEO và nội dung, giúp các công ty SaaS (phần mềm dịch vụ) và startup tăng trưởng nhanh mở rộng quy mô nhờ các chiến lược thông minh mang lại thứ hạng thực sự. Anh ấy tập trung hoàn toàn vào SEO mang lại doanh thu (revenue-first SEO).